Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Why You Should Avoid Using Free POS For Your Cannabis Dispensary
By Faai Steuer on October 20, 2021
As the legal cannabis industry goes mainstream, many new tech startups backed by investors are popping up everywhere and offering a ‘free POS system’ to cannabis dispensaries. But does free POS mean that it costs nothing? While many POS companies may tempt you with marketing their sys …
Cannabis Legalization Infographic: 3-Year Timeline of Canadian Milestones
By Faai Steuer on October 14, 2021
It has now been three years since Canada legalized cannabis consumption for recreational use all over the country. On October 17, 2021, it will be the 3rd anniversary of the momentous day when the Cannabis Act came into effect, ushering a novel era legitimizing cannabis retail in Cana …
How Gift Cards Can Boost Cannabis Retail Profits & Help Grow Your Business
By Faai Steuer on September 30, 2021
Branded gift cards are a great way to increase profits and revenue at your cannabis dispensary during the holiday season. It is indeed one of the best gifts preferred by people, as it's timeless and the receiver can purchase whatever they want. Also, for many cannabis retailers, sales …
7 Dispensary Design Mistakes to Avoid at Your Cannabis Retail Store
By Faai Steuer on September 24, 2021
Dispensary design for a cannabis retail store has come a long way since the early days of legalization, and your brick-and-mortar store is not just an embodiment of your values but can also help your brand stand out as the cannabis industry becomes more competitive. These days, many i …
Boutique Cannabis Dispensary Grows Retail Business With Cova POS
By Faai Steuer on September 1, 2021
After offering cannabis delivery and curbside pickup services exclusively for the first few months, Cloverdale Wellness Dispensary opened its doors for in-store shopping earlier this summer and is rapidly becoming the preferred cannabis retail store for the people of Sonoma County in …
5 Tips to Run a Successful Vertically-Integrated Cannabis Business
By Faai Steuer on August 23, 2021
Establishing a vertically-integrated business is the goal of many cannabis entrepreneurs, but few are able to achieve it. In this highly regulated industry, a cannabis business owner must formulate a well-designed business plan to ensure the success of all verticals. Pincanna is a ren …
How Illinois Dispensary Uses POS Data to Optimize and Scale Operations
By Faai Steuer on August 12, 2021
Cannabis dispensary operations are a wealth of lucrative data insights that can help optimize operations and increase profitability. Most business data is readily available via your cannabis POS system, but very few dispensaries use it to improve decision-making. Data analytics, if do …
Ontario Cannabis Retail Compliance Explained and Myths Busted (AGCO Q&A)
By Faai Steuer on August 4, 2021
The cannabis retail industry has been growing fast in Ontario, and stores are opening up left, right, and center. Ontario is yet to catch up with Alberta, which has the highest number of stores per capita- but as new regulations are released, cannabis retail store owners must keep ada …
Canada’s Best Cannabis Retail POS Helps Canvas Strive For Excellence
By Faai Steuer on July 27, 2021
Canvas Cannabis Founder and CEO, Helene Vassos, is no stranger to being the first of many things. She was preparing to retire from a rewarding career of over 30 years in the non-profit healthcare sector when she decided to embark on an entrepreneurial journey and open the first woman- …
California’s Leading Wellness Dispensary Keeps Operations Compliant with Cova
By Faai Steuer on July 7, 2021
DM Compassion Center in California is a vertically integrated cannabis company that has garnered a loyal clientele over the past 3 years with its craft cannabis products and exceptional customer service. When California legalized marijuana for recreational use and started awarding lic …
A Quick Start Guide to Cannabis Social Equity Programs in CA, CO & MI
By Faai Steuer on July 2, 2021
The cannabis industry has had a long-troubled history of inequality, and we all are aware that the war on drugs disproportionately impacted communities of color and other minorities. Today, the legal cannabis industry is thriving, but it certainly has a diversity problem. As states li …
7 Cannabis Dispensaries That Are Crushing It On Social Media
By Faai Steuer on June 15, 2021
As a retailer looking at connecting directly with potential customers and building your cannabis brand, you must have a presence on social media in this digital era. And although social media platforms like Facebook and Instagram impose restrictions on cannabis promotions, and it is c …
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