Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

2022 Infographic: More Dispensaries & High Sales—Our Best Look Yet at 420 Data

By Faai Steuer on April 22, 2022

420 Cannabis Sales & Profits Infographic 2022 by Cova

420 is always a big day for the cannabis industry. Although celebrations in the last couple of years were marred by the pandemic, cannabis enthusiasts flocked to dispensaries in-person to purchase their celebratory stash on 4/20/2022. With pandemic restrictions eased, online orders fo …

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The Cost of Opening a Cannabis Dispensary in New Mexico & Mississippi

By Faai Steuer on April 16, 2022

How much does it cost to open a Cannabis Dispensary in New Mexico & Mississippi?

While Mississippi recently became the latest state to legalize medical marijuana, New Mexico took a giant leap to start recreational cannabis sales from April 1, 2022. Both these states are quite different, and the cost of opening a dispensary can vary. However, similar to other indus …

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Topics: Cannabis Retail

How to Reduce Cannabis Inventory Loss with FIFO & Shelf Life Management

By Faai Steuer on April 11, 2022

Reduce Shrinkage With Cova Inventory Management System

In the cannabis industry, where products are highly perishable, inventory losses eat up profits, and out-of-stock products impact customer experience. If your inventory is too low, you may not be able to meet demand, and too much stock can lead to significant waste if not sold off bef …

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Boutique Cannabis Store Owner’s Journey to E-Commerce Sales in Alberta

By Faai Steuer on April 5, 2022

Alberta Boutique Cannabis Retail Store Runs With Cova

On March 8, 2022, the Alberta Gaming, Liquor and Cannabis Commission (AGLC) shut down its online website for cannabis consumers. This allowed Alberta's private cannabis retailers to legally sell products online and provide cannabis delivery services in the province. Sales have been bo …

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The Cannabis Tech Ecosystem Stack Your Dispensary Needs to Succeed

By Faai Steuer on March 29, 2022

Cannabis Dispensary Tech Stack Must-Haves

As a dispensary owner, you know that you need software solutions to make your business run efficiently, and there are some must-have technology solutions that will help you manage bureaucratic cannabis documentation requirements and save you from costly human errors or compliance viol …

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5 Tips to Avoid Cannabis Violations and Keep Your Dispensary Compliant

By Faai Steuer on March 25, 2022

5 Tips to Avoid Cannabis Compliance Violations

Cannabis Compliance is one thing every dispensary must be aware of, as violations can cost you dearly. Adhering to compliance not only secures you the legal right to operate a cannabis business but also helps avoid fines and penalties. Infringement of any federal or state regulations …

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5 Risks of Not Owning Customer Relationship For Cannabis E-Commerce

By Faai Steuer on March 18, 2022

5 Risks of Not Owning Customer Relationship For Cannabis E-Commerce

The latest chapter of the legal cannabis industry is transpiring online, as cannabis retailers are adapting to changing consumer behavior and offering eCommerce and delivery services. However, our industry is unlike traditional retail, and with stringent requirements like online age-g …

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How to Open and Manage a Cannabis Dispensary in California

By Faai Steuer on March 15, 2022

How to open and run a cannabis dispensary in California

Since the early days of legalization, California has been a pioneer of the cannabis industry. Today, the California cannabis market is one of the largest and hosts a diverse range of successful entrepreneurs and intelligent consumers alike. However, as consumer behavior is changing fa …

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420 is Coming: Are Your Cannabis Dispensary POS and Technology Ready?

By Faai Steuer on February 28, 2022

Is your dispensary POS tech ready for April 20, 2022?

The cannabis industry’s biggest holiday is just over a month away, and it is time for you to start planning now if you want to make the most of it. In previous years, many dispensary POS systems have had a chronic reputation of crashing on 420, as they are not well-equipped to handle …

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AGLC E-Commerce & Delivery Regulations for Cannabis Retailers in Alberta

By Faai Steuer on February 22, 2022

AGLC’s E-Commerce and Delivery Regulations for Cannabis Retailers in Alberta

The AGLC is changing how cannabis will be sold online in Alberta from March 8, 2022. Consumers will now have the choice to purchase cannabis products directly from their preferred retailer, as the provincial E-commerce website will be shut down. This legal change, passed by the legisl …

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Ex-Corporate Executives Reveal Secrets to Spearheading Ontario's Top Cannabis Store

By Faai Steuer on February 14, 2022

The secrets behind efficiently managing an independent cannabis retail store.

Ontario’s cannabis retail market has grown fast but has also reached a point where competition is intense, and it is becoming challenging for retailers to differentiate themselves. While big retail chains are expanding aggressively, some independent shops like Highland Cannabis are fo …

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How to Start Cannabis Delivery & Grow Your E-Commerce Business in Alberta

By Faai Steuer on February 6, 2022

Start Your Online Cannabis Store in Alberta With the Best Cannabis Tech Ecosystem

Alberta’s licensed cannabis retailers will be legally allowed to sell products online and provide cannabis delivery services in the province from March 8, 2022. With this progressive move, Alberta has followed other major Canadian provinces, where private retailers can sell cannabis t …

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