Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
2022 Infographic: More Dispensaries & High Sales—Our Best Look Yet at 420 Data
By Faai Steuer on April 22, 2022
420 is always a big day for the cannabis industry. Although celebrations in the last couple of years were marred by the pandemic, cannabis enthusiasts flocked to dispensaries in-person to purchase their celebratory stash on 4/20/2022. With pandemic restrictions eased, online orders fo …
The Cost of Opening a Cannabis Dispensary in New Mexico & Mississippi
By Faai Steuer on April 16, 2022
While Mississippi recently became the latest state to legalize medical marijuana, New Mexico took a giant leap to start recreational cannabis sales from April 1, 2022. Both these states are quite different, and the cost of opening a dispensary can vary. However, similar to other indus …
How to Reduce Cannabis Inventory Loss with FIFO & Shelf Life Management
By Faai Steuer on April 11, 2022
In the cannabis industry, where products are highly perishable, inventory losses eat up profits, and out-of-stock products impact customer experience. If your inventory is too low, you may not be able to meet demand, and too much stock can lead to significant waste if not sold off bef …
Boutique Cannabis Store Owner’s Journey to E-Commerce Sales in Alberta
By Faai Steuer on April 5, 2022
On March 8, 2022, the Alberta Gaming, Liquor and Cannabis Commission (AGLC) shut down its online website for cannabis consumers. This allowed Alberta's private cannabis retailers to legally sell products online and provide cannabis delivery services in the province. Sales have been bo …
The Cannabis Tech Ecosystem Stack Your Dispensary Needs to Succeed
By Faai Steuer on March 29, 2022
As a dispensary owner, you know that you need software solutions to make your business run efficiently, and there are some must-have technology solutions that will help you manage bureaucratic cannabis documentation requirements and save you from costly human errors or compliance viol …
5 Tips to Avoid Cannabis Violations and Keep Your Dispensary Compliant
By Faai Steuer on March 25, 2022
Cannabis Compliance is one thing every dispensary must be aware of, as violations can cost you dearly. Adhering to compliance not only secures you the legal right to operate a cannabis business but also helps avoid fines and penalties. Infringement of any federal or state regulations …
5 Risks of Not Owning Customer Relationship For Cannabis E-Commerce
By Faai Steuer on March 18, 2022
The latest chapter of the legal cannabis industry is transpiring online, as cannabis retailers are adapting to changing consumer behavior and offering eCommerce and delivery services. However, our industry is unlike traditional retail, and with stringent requirements like online age-g …
How to Open and Manage a Cannabis Dispensary in California
By Faai Steuer on March 15, 2022
Since the early days of legalization, California has been a pioneer of the cannabis industry. Today, the California cannabis market is one of the largest and hosts a diverse range of successful entrepreneurs and intelligent consumers alike. However, as consumer behavior is changing fa …
420 is Coming: Are Your Cannabis Dispensary POS and Technology Ready?
By Faai Steuer on February 28, 2022
The cannabis industry’s biggest holiday is just over a month away, and it is time for you to start planning now if you want to make the most of it. In previous years, many dispensary POS systems have had a chronic reputation of crashing on 420, as they are not well-equipped to handle …
AGLC E-Commerce & Delivery Regulations for Cannabis Retailers in Alberta
By Faai Steuer on February 22, 2022
The AGLC is changing how cannabis will be sold online in Alberta from March 8, 2022. Consumers will now have the choice to purchase cannabis products directly from their preferred retailer, as the provincial E-commerce website will be shut down. This legal change, passed by the legisl …
Ex-Corporate Executives Reveal Secrets to Spearheading Ontario's Top Cannabis Store
By Faai Steuer on February 14, 2022
Ontario’s cannabis retail market has grown fast but has also reached a point where competition is intense, and it is becoming challenging for retailers to differentiate themselves. While big retail chains are expanding aggressively, some independent shops like Highland Cannabis are fo …
How to Start Cannabis Delivery & Grow Your E-Commerce Business in Alberta
By Faai Steuer on February 6, 2022
Alberta’s licensed cannabis retailers will be legally allowed to sell products online and provide cannabis delivery services in the province from March 8, 2022. With this progressive move, Alberta has followed other major Canadian provinces, where private retailers can sell cannabis t …
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