What We Believe
Cova is built on trust, intelligence, and the ability to adapt. We do what we say, act with integrity, and stand by our customers through every challenge. We’re guided by data, real-world experience, and a constant drive to improve, turning insight into smarter solutions for cannabis and hemp retailers. In a fast-changing industry, we stay flexible, responsive, and focused on building what retailers need next, true to our values.
Inspired by the covalent bond, we choose Cova.
The name, first scribbled on a napkin in early 2016, reflects our belief in the power of connection, community, and partnership. Just as covalent bonds bring elements together, Cova brings every part of cannabis retail together in one seamless ecosystem.
Launched Cova Cannabis POS
Introduced at the National Cannabis Industry Association event, where Cova signed its first dispensary client.
Named a Top 100 Cannabis Leader
Cova received recognition as an market leader by Green Entrepreneur, the first of 11 cannabis industry awards.
Helped Power Legal Cannabis Retail in Canada
From day 1 of federal legalization, Cova helped launch some of the country’s first stores, and quickly became Canada’s #1 cannabis POS, powering more than half of all private retailers nationwide.
Supported Retailers Through the Pandemic
Maintained 100% network uptime throughout pandemic lockdowns while helping retailers adapt to curbside pickup, online ordering, and express checkout.
Powered 100 Stores for a Single Client
Reached a major enterprise milestone by supporting 100 retail locations for one cannabis operator.
Expanded to 1,000 Retail Locations
Grew to 1,000 retail locations just three years after signing its first customer, while also becoming a profitable company.
Became the #1 Cannabis POS in North America
Recognized as the leading cannabis POS brand in North America, outlasting more than 50 competing point-of-sale platforms.
Launched Cova Pay in Canada
Expanded the Cova platform with integrated cashless payments designed for Canadian cannabis retailers.
Won Back-to-Back Emjay Awards
Became the only company to win Software of the Year at the Emjay Awards two years in a row.
Marked 9 Years of 100% 4/20 Uptime
Celebrated its 9th consecutive year of 100% uptime during the industry’s highest-traffic cannabis holiday, with average checkout speeds of just 0.9 seconds per transaction across 2,200+ dispensaries.
Cova
Software
Awards
- 2019: Recognized as one of the Top 50 Cannabis Employers
- 2019: Won Best POS/CRM Software at the O’Cannabiz Industry Awards
- 2022 & 2023: Won Excellence in Innovation and Excellence in Dispensary Operations at the NJ Cannabis Insider Awards
- 2024 & 2025: Only company to win back-to-back Software of the Year awards at the Emjays International Cannabis Industry Awards
- 2026: Named POS/CRM/Software of the Year at the 2026 Grow Up Industry Awards
Fueled by Passion, Cova is More than Just a POS
Members of the global cannabis industry gathered Thursday night at the Pearl Concert Theater inside Palms Casino Resort to celebrate the industry’s brightest stars.
Cova Voted Retail Software of the Year
Members of the global cannabis industry gathered Thursday night at the Pearl Concert Theater inside Palms Casino Resort to celebrate the industry’s brightest stars.
Choosing the Right Dispensary POS System
Running a cannabis dispensary is complicated enough. Regulations change, compliance rules shift, and customers expect smooth service every time they walk in.