Last Updated: November 28, 2024

This Privacy Policy is part of the Terms of Use (“Terms”) governing your use of: the Cova website at www.covasoftware.com, including the online products or services which may be accessed therein, and any Account you use to access any of the above, (collectively, the ​“Service”), all of which are offered by Retail Innovation Labs Inc., 200 - 1333 Johnston Street, Vancouver, BC V6H 3R9, if you are in Canada, or Retail Innovation Labs LLC., 17300 Cove View Court, Cornelius, NC 28031, USA if you are in the US (“Cova”, ​“we”, ​“our” or ​“us”). 

All references to ​“user”, ​“you”, ​“your” mean the organization or individual, as applicable, that access and use the Service in any manner. This Privacy Policy applies to Personal Information (as defined below) collected by or on behalf of Cova, through or in conjunction with the Service, by email, phone, or any other offline interactions and anywhere else we post or display this Privacy Policy. By accessing or using the Service, you accept and agree to the terms of this Privacy Policy in effect at the time of your use. Any individual user acting on behalf of an organization hereby confirms that such user has all necessary and legal authority to bind the organization. Acceptance of this Privacy Policy by such user will be deemed acceptance by the organization of this Privacy Policy. Any terms capitalized herein but not defined will have the meanings ascribed to them in the Terms. 

If the terms of this Privacy Policy violate or conflict with the terms of any separate agreement you may have with Cova, the terms of such agreement shall prevail to the extent necessary to resolve the violation or conflict. 

By accessing or using the Service, you agree to the terms of this Privacy Policy. We reserve the right to update or change our Privacy Policy at any time. We will use reasonable efforts to notify you of any material changes to this Privacy Policy and you should periodically review this page. Your continued access to and use of Cova Services will constitute your acknowledgement of and your consent to abide and be bound by the modified Privacy Policy. 

You must be at least eighteen (18) years old to use the Service. We aim to protect any personal and financial information you choose to provide us as described in this Privacy Policy 

Information We Collect 

“Personal Information” is information that directly or indirectly identifies you or can be used to identify you as an individual. 

We obtain your personal information directly and indirectly from your activity on the Service. Most of your personal information will be gathered transparently, directly from you. The information you may be asked to provide may include personally identifiable information such as your name, contact information, and employment-related information, such as your current employer and job title. 

Cova also collects usage information automatically while you are logged in. We collect your login history, metadata regarding your use of Cova Services, and other basic network activity information. In addition, we may connect relevant commercial transactions to your account such as a history of products sold or purchased. 

Web Users 

Cova collects information related to your use of our website using cookies, web beacons, and log information. 

Cookies are small files containing strings of text stored on your computer. Cova uses cookies to authenticate you as a user when you log in, track your session, deliver content specific to your preferences and interests, store the contents of your shopping cart, provide features related to payment and customer service, and provide other functions. 

Web beacons are objects embedded into web pages that allow us to determine whether and for how long users view web pages. We use web beacons for site traffic reporting, unique visitor counts, auditing and reporting, personalization, and other functions. 

Log information may include web requests, Internet Protocol address (“IP Address”), operating system, browser type, browser language, date and time of your request, and cookies that may uniquely identify your browser. Cova uses this information to enhance the functionality of the website and to make your access more convenient, secure, and efficient. 

Cova also uses information gathered from logs, cookies, and web beacons to monitor website performance; improve website design, functionality, and security; and assemble web analytics and activity trends. Cova retains such information for as long as required for business purposes or to comply with our legal obligations, in accordance with applicable laws. 

You may stop your browser from accepting cookies or web beacons. The Help portion of your browser should explain how to configure your browser’s cookie handling. Your browser may have add-ons that may help you block web beacons. You may have limited functionality if you block cookies or web beacons set by our website. 

Information Obtained by Third Parties 

Cova works with third parties who provide advertising and marketing services, as well as our integrated partners (listed at: www.covasoftware.com/partners to provide our Services (collectively, the ​“Third Party Service Providers”). Some Third-Party Service Providers collect and use personal data about your access and use of Cova Services.  

Web Third Party Service Providers 

Google AdWords/Search Console/Tag Manager/Analytics 

Cova uses Google services for web analytics and search engine advertising campaign management service. Those services use anonymized demographics, cookies, web beacons, and other means to help Cova analyze how users use the site. You may find Google’s Privacy Statement at https://www.google.ca/policies/privacy/. 

Hubspot

Cova uses Hubspot to capture contact information initiated by the web user when they fill out a form on our website.  Information in the form is transmitted to Hubspot for marketing and communication purposes.  You may find Hubspot’s Privacy Statement at https://legal.hubspot.com/privacy-policy.

SurveyVista

Cova uses SurveyVisa to send surveys to our customers and capture responses they provide.  Information from the survey responses are used by Cova to improve our Services.  You may find SurveyVista’s Privacy Statement at https://surveyvista.com/privacy-policy/

 Demio

Cova uses Demio to collect registration information when users register for webinars we may offer.  You may find Demio’s Privacy Statement at https://www.banzai.io/legal/privacy-policy

Use of Your Personal Information 

We only collect and process Personal Information submitted to us through the Service for the purposes described in this Privacy Policy or the Terms, including: 

  • Authentication purposes – to verify your identity and to protect our rights, your rights, and the rights of other users.
  • Providing the Service – to provide our products and services to you or your organization.
  • Security – to detect and prevent fraud and abuse and to provision technical notices, security alerts, and support and administrative messages.
  • Improving the Service – to research and analyze usage of the Service for the development of new services, products, or contests, to improve the Services offered and to solicit feedback.

Personal Information includes data we collect through the Service, even if you have not signed up for an account. 

We may use the Personal Information to create aggregated, anonymized general information (“Blind Data”) to monitor and improve our Services, create usage statistics, or for any other lawful business purpose. Blind Data does not and cannot be used to identify you as an individual. You hereby grant to us a non-exclusive, transferable, sublicensable, royalty-free license to use Information we collect from you to generate Blind Data. If we collect or generate Blind Data, it will be owned by us, and we may use it for any lawful business purpose without further consideration.  

Sharing Your Personal Information with Third Parties 

Cova shares your Personal Information with third parties only to the extent necessary to offer its Services. These third parties are subject to administrative and technical safeguards to ensure the security of your personal information. Cova will also disclose your personal information when it is required by law or with your permission. 

Cova may also share anonymized and aggregated data with third parties. Such anonymized and aggregated data will not contain any Personal Information. 

Your Rights and Choices 

Contact. To exercise any of your rights outlined in this section, or to learn more about our privacy practices, please contact us by email at support@covasoftware.com. 

Making a Request. You may make a request personally, to the Operator, or through an authorized agent. We may ask for supporting information (such as details of a recent transaction) to verify your identity before fulfilling a request. We will use commercially reasonable efforts to respond to all verifiable request within 45 days of its receipt and will inform you in writing if we require more time. 

Access and Deletion. You may request access to and deletion of Information about yourself and your organization by contacting us directly. 

Correction. You may update or correct Information about yourself or your organization by contacting us directly. 

Non-Discrimination. We will not discriminate against you for exercising the rights outlined in this section, and your use of the Service will be limited and altered only to the extent permitted by law or as a direct and foreseeable consequence of the exercise of your rights. 

Exceptions. We may retain archived copies of information about you, including Personal Information, and your transactions for a period of time in accordance with applicable law. 

Information Sharing 

  1. Unless we have your consent or as stated in this Privacy Policy, we do not share any of your Information.
  2. We may also provide Information to our agents, technology vendors and other service providers on a ​“need-to-know” basis for the purpose of providing the Service and operating our business. For example, business analytics platforms, marketing vendors, fraud detection and prevention firms and other vendors that help us improve our Services and protect against fraud or misuse of our services. These service providers are required to keep the Information confidential and may not use it for any purpose other than to perform services for us or as otherwise required by law.
  3. We may submit any Information we have regarding an alleged violation of law involving the Service to law enforcement, or to other governmental or regulatory entities (including pursuant to a subpoena, court order, or other legal process; or upon reasonable belief that a violation of applicable law has occurred). We may also submit such Information as is required to establish our legal rights or defend against legal claims.
  4. We may share your Information with an affiliate or assign and transfer the Information to a third-party successor-in-interest in connection with, or in negotiation of: a merger, acquisition, sale of substantially all our assets or stock, or similar change-in-control transaction; a financing event; or a bankruptcy or dissolution proceeding.

Notice to California Residents 

The information in this section applies to residents of California with regard to Personal Information subject to this Privacy Policy. If you have any questions about this Privacy Policy or would like to receive a printed copy, please contact us at support@covasoftware.com. 

How We Collect and Use Personal Information. In accordance with the California Consumer Privacy Act of 2018 (“CCPA”), this section describes the personal information (as defined by the CCPA) we collected about California residents in the last 12 months, the sources of that information, our business or commercial purposes for collecting the information, and the third parties with whom we shared that information. Please refer to the corresponding sections of this policy above for details on the following: 

  • Information We Collect: This section describes the categories of personal information we collected and the categories of sources from which the information was collected.
  • Use of Your Personal Information: This section describes the business or commercial purposes for which we collected the information.
  • Information Sharing: This section lists the categories of third parties with whom we shared personal information.

Your Rights and How to Exercise Them. California residents, under the CCPA, as well as Quebec residents, under Law 25, have certain rights with regard to their personal information. Those rights may only apply in certain circumstances and may be subject to limitations or exceptions. A summary of those rights is provided below as well as information on how to exercise your rights. Please note that we will require certain identifying information about you as necessary for us to verify your request in accordance with applicable law. 

  • Right to Know: You may request us to disclose the categories of personal information we collected about you, the purposes for which we collected, sold or disclosed that information, and the categories of third parties to whom we disclosed the information in the last 12 months. To exercise this right, please email your request to support@covasoftware.com and include ​“Disclosure Request” in the subject line of your message.
  • Right to Access: You have the right to request access to the personal information specific to you individually, that we collected, used, disclosed and/​or sold about you in the last 12 months. To exercise this right, please email your request to support@covasoftware.com and include ​“Access Request” in the subject line of your message.
  • Right to Delete: You have the right to request us to delete the personal information we have collected or maintain about you. Please note that certain exceptions may apply to your right to delete information, such as when we must retain personal information as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please email us at support@covasoftware.com and include ​“Deletion Request” in the subject line of your message.

We will not discriminate against you for exercising the rights outlined in this section, and your use of the Service will be limited and altered only to the extent permitted by law or as a direct and foreseeable consequence of the exercise of your rights. We may also offer certain financial incentives, charge reasonable fees related to your requests, or deny your right to know, right to access or right to deletion in accordance with applicable law. 

You can exercise these rights yourself or you can designate an authorized agent to make a request on your behalf. If you would like an authorized agent to submit a request on your behalf, please send us an email at support@covasoftware.com for instructions and details on proof and information required for use of an authorized agent. 

How We Disclose Information. We disclosed personal information to third parties for business purposes during the last 12 months. For more information on the categories of information we disclosed and to whom it was disclosed, see the Information Sharing section above. We do not sell your personal information or the personal information of minors under age 16. 

Third-Party Marketing Disclosure. Under California Civil Code § 1798.83, California residents with whom we have a business relationship can request information about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last 12 months. We do not share your personal information with third parties in this manner and have not done so in the last 12 months. You may request more information by contacting us using the contact information at the bottom of this Privacy Policy.  

Do-Not-Track Signals 

The Service and website do not currently respond to browser based ​“Do-Not-Track” signals. For information on how to enable this setting, if available your device, please refer to https://allaboutdnt.com. 

Information Security 

We use commercially reasonable efforts designed to protect Information via maintenance of standard physical, electronic, and procedural safeguards. Despite our actions and precautions, no Internet data transmissions are completely secure, and they are subject to theft, fraud, destruction, alteration, disclosure, unauthorized access and other misuse. 

The security of your Account and Personal Information depends on you performing your responsibility to control access to your devices and applications, including maintaining physical possession of your device, and keeping your passwords and PINs confidential and not sharing them with anyone. It is also your responsibility to alert us if you believe the security of information in any part of the Service has been compromised. 

You agree that there is risk involved in your transmission of Information to us, some of which is unavoidable and may be (a) incurred via occurrences out of our control, or (b) inherent in all like Internet transmissions. To the greatest extent permissible under applicable law, we are not responsible for the security or privacy of any Information you choose to submit to us. 

Third-Party Websites and Technologies 

We are not responsible for the privacy and data security practices, or the content or services, of third-party websites and services, including those to which you may elect to link from the Service. You must review the privacy policies and terms of use of these other websites to understand their business practices. This Privacy Policy does not cover the information practices of third parties who may collect your information, nor do we assume any liability for them. If you have an issue with a third party, including any payment vendor, you must contact that third party directly. 

Retention and Disposal of Personal Information 

We retain Information to provide, maintain, and augment the Service, and to comply with legal requirements and standard business practices. We retain Information for as long as (a) we have a business need, or (b) applicable laws, regulations, or government orders require. When we dispose of Information, we use reasonable procedures to erase or render it unreadable (for example, shredding documents and wiping electronic media). We may retain Blind Data for so long as it is relevant to our business model, in our discretion. 

General Provisions 

PRIVACY OF CHILDREN 

We do not knowingly collect Personal Information from children under the age of 13. If we learn that we have inadvertently done so, we will take commercially reasonable steps to delete that Personal Information.  

ENFORCEMENT 

If you violate our Privacy Policy or other terms of use, we may prevent you from using the Service. If you believe another person has committed such a violation, contact us via the customer care contact information we provide on the Service. 

INTERNATIONAL TRANSFERS 

The Service is not targeted at individuals outside Canada and the United States. If you are visiting the website or using the Service from outside Canada and the United States, please note that information collected through the Service will be stored and processed in Canada or the United States or any other country (“Transfer Country”) in which we, or our affiliates, subsidiaries, agents or service providers, maintain facilities, where the data protection laws may differ from those in the country where you are located. By using the Service, you consent to any such foreign transmission, including an express consent to your Personal Information being transferred, to, stored, in and accessed from a Transfer Country that differs from the country where you reside and/​or utilize the Service. 

Changes to this Privacy Policy 

This Privacy Policy will change from time to time to maintain compliance with applicable law and regulations. We reserve the right to modify this Privacy Policy at any time in our sole discretion by posting the most recent version (which shall supersede any other version and become effective as of the last updated date indicated) on the website. Your continued use of the Service following posting of these changes constitutes acceptance of the terms as they exist at the time of your usage. 

CONTACT US 

For any questions regarding this Privacy Policy, please contact us at support@covasoftware.com.