Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Congratulations to Illinois’ Cannabis Retail License Winners

By Faai Steuer on Aug 8, 2022 10:46:00 AM

Illinois Cannabis Dispensary License Lottery Winners

In August 2022, Illinois has finally resumed the process of establishing a robust and equitable recreational cannabis industry, with cannabis retail licenses finally being issued to 185 winners after over a year of delays. In this first round in 2021, the Illinois Department of Financ …

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Topics: Illinois

5 Features to Look For in a Dispensary Payments Solution

By Faai Steuer on Aug 1, 2022 5:00:00 AM

How to evaluate cannabis payments solution

Cannabis in the US is still illegal federally, and SAFE Banking Act is yet to see the light of the day. However, innovative cannabis technology companies like Cova are already offering digital payment processing solutions compliant with current regulations to cannabis dispensaries. Ac …

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How Social Equity Licensees are Shaping the Future of Cannabis Retail

By Faai Steuer on Jul 25, 2022 2:32:16 PM

Tahir Johnson: Social Equity Dispensary Licensee in New Jersey

Whether they are legacy entrepreneurs or people disproportionately impacted by the war on drugs, cannabis license applicants qualifying for social equity laws are prepared and motivated to make the growing marijuana industry a thriving one. As states like New Jersey and New York join …

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How to Take Your Dispensary Design to the Next Level

By Faai Steuer on Jul 21, 2022 3:16:45 PM

How to Take Your Dispensary Design to the Next Level

Despite what you may have heard, online cannabis retail will never eradicate brick-and-mortar businesses. In fact, as we get back to a sense of normal after the pandemic, retail footfalls are already increasing and people want to go to a store to buy their stash. Depending on whether …

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How to Choose a Cannabis Technology Partner For Your Dispensary

By Faai Steuer on Jul 14, 2022 3:32:54 PM

How to Choose the Right Dispensary Tech Partner

As more states across the US legalize cannabis and recognize the disproportionate impact of the war on drugs on communities of color, they are incorporating social equity provisions into cannabis laws everywhere. With so many new laws and regulations, cannabis software companies are a …

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5 Ways to Maximize Your Dispensary Business Value For Sale

By Faai Steuer on Jul 1, 2022 8:05:00 AM

5 Ways to Maximize Your Cannabis Dispensary Business Value For Sale

Unless you are a serial entrepreneur, you don’t necessarily think about selling your dispensary business, especially when you’re your own boss. But sometimes, a lucrative opportunity may arise, or you may decide to retire or exit the marijuana industry altogether. Hence, you must be p …

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Topics: Cannabis Retail

Dispensary SEO Best Practices to Improve Online Discoverability

By Faai Steuer on Jun 24, 2022 11:19:37 AM

Online SEO Best practices for Cannabis Dispensaries

As the cannabis retail industry goes mainstream and more consumers are searching for strains and products online, dispensaries must employ the best digital marketing practices to ensure that they stay ahead of the competition. An effective SEO strategy is crucial to improve online dis …

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How to Succeed in Canada's Competitive Cannabis Retail Industry

By Faai Steuer on Jun 20, 2022 8:00:00 AM

How to Thrive in Canada's Competitive Cannabis Retail Industry

The cannabis retail industry has grown exponentially in Canada, and some provinces are concerned about the oversaturation of cannabis stores, even though that’s not the case. However, as we prepare to celebrate four years of cannabis legalization in Canada, it is also essential to ack …

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Discover How Cova OCS Catalogue Subscription Boosts Your Bottom Line

By Faai Steuer on Jun 16, 2022 5:00:00 AM

Discover How Cova OCS Catalogue Subscription Boosts Your Bottom Line

Cannabis retail stores in Ontario, Canada’s largest cannabis consumer market, have never been more concerned with improving their bottom line and enhancing operational efficiency. In addition to complying with AGCO regulations, Ontario now faces the challenge of market saturation and …

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New Brunswick's Farmgate Cannabis Retail Store Runs on Cova POS

By Faai Steuer on Jun 13, 2022 6:30:00 AM

New Brunswick's Farmgate Cannabis Retail Store Keeps Compliant with Cova

In November 2021, New Brunswick introduced legislation that allowed Health Canada Licensed Producers, who carry a Sales License under the Cannabis Act, to launch their farmgate operations. E.C.O. Canadian organic inc, owned by Denise and Brent Hannay, is a Health Canada-approved licen …

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Topics: Customer Story

Discover How Cova Customers Painlessly Manage Metrc Compliance

By Faai Steuer on Jun 7, 2022 9:57:00 AM

Discover How Cova Dispensaries Painlessly Manage Metrc Cannabis Compliance

Operating a cannabis dispensary heavily binds to regulatory compliance, making that the number one priority for cannabis retailers intending to keep their doors open. In most US states, that includes reporting to the mandated traceability system—often Metrc. Currently enforced in 19 s …

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Top 10 Twitter Accounts For Cannabis Retailers to Follow Right Now

By Faai Steuer on May 26, 2022 10:33:31 AM

Top 10 Twitter Accounts For Cannabis Retailers to Follow Right Now

There’s no doubt that the cannabis industry is booming in North America. While Canada already has a well-established legal cannabis retail market, more and more states in the US are legalizing adult-use marijuana. There are certainly opportunities galore for cannabis business owners t …

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