Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Print Marketing Materials for Cannabis Retail Business

By Faai Steuer on September 28, 2022

Print marketing materials for cannabis dispensary

Marketing is a key component of any business, and it’s important to get it right from the start. Although digital marketing has taken the world by storm, print marketing is still a powerful and valuable tool - especially for newer businesses. Print marketing is an invaluable tool for …

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Topics: Cannabis Retail

Choosing the Right Dispensary Design Layout for Cannabis Retail

By Faai Steuer on September 21, 2022

Different cannabis dispensary design layout models

Your cannabis retail store design significantly impacts how your customers perceive the dispensary brand and shopping experience. Technology is undoubtedly facilitating and influencing the retail experience immensely these days, and consumers seek the same elevated experience while bu …

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How to Hire and Train Rockstar Budtenders

By Faai Steuer on September 14, 2022

A complete dispensary budtender hiring and training guide

Budtenders are the most valuable employees at a cannabis retail store. They educate the customer, build relationships that inspire loyalty, and guide cannabis consumers to the most suitable products for an elevated experience. Encouraging budtenders to improve performance is critical …

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California Dispensary opens Consumption Lounge Powered by Cova

By Faai Steuer on September 7, 2022

Cova Powers California's Rose Mary Jane Consumption Lounge

Cannabis consumption lounges have been quite the rave recently. Some weed lounges in California and Illinois have been around for a while, but people could only smoke there while consuming regular food or coffee. However, many municipalities in California recently approved licenses fo …

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4 Cannabis Retail Data Questions Answered by AI-Powered Analytics

By Faai Steuer on September 5, 2022

Cova POS answers Cannabis Dispensary Data Questions via AI-Powered Analytics

Operating a successful cannabis retail business with sustainable growth is almost impossible without leveraging in-depth dispensary data analytics. Cova Software infuses AI technology to deliver comprehensive and advanced reports that let cannabis retailers gain actionable insights, t …

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Top Dispensary Receptionist Interview Questions You Should Ask

By Faai Steuer on August 25, 2022

Dispensary Receptionist Interview Questions

As per recent news, dispensary staff turnover has been hindering the cannabis industry. In these uncertain times, it’s imperative to hire the right dispensary employees and incorporate the best training and retention practices. We’ve written about how budtenders shape the customer exp …

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How to Move From Conditional to Permanent Illinois Dispensary License

By Faai Steuer on August 19, 2022

Next Steps for Conditional Adult-Use Dispensary License in Illinois

After over a year of delays, Illinois finally issued conditional adult-use dispensary licenses to 185 social equity applicants. However, the conditional license does not allow you to begin cannabis retail sales yet. In the 180 days of this conditional phase, you must follow a step-by- …

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Top FAQs About New York CAURD Cannabis Dispensary License

By Faai Steuer on August 12, 2022

How to Apply for Conditional Adult Use Dispensary License in New York

New York’s Office of Cannabis Management recently released regulations and details regarding how to apply for a Conditional Adult-Use Retail Dispensary (CAURD) license in the empire state. CAURD licensees will be the first legal retail dispensaries to open for adult-use cannabis sales …

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Congratulations to Illinois’ Cannabis Retail License Winners

By Faai Steuer on August 8, 2022

Illinois Cannabis Dispensary License Lottery Winners

In August 2022, Illinois has finally resumed the process of establishing a robust and equitable recreational cannabis industry, with cannabis retail licenses finally being issued to 185 winners after over a year of delays. In this first round in 2021, the Illinois Department of Financ …

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Topics: Illinois

5 Features to Look For in a Dispensary Payments Solution

By Faai Steuer on August 1, 2022

How to evaluate cannabis payments solution

Cannabis in the US is still illegal federally, and SAFE Banking Act is yet to see the light of the day. However, innovative cannabis technology companies like Cova are already offering digital payment processing solutions compliant with current regulations to cannabis dispensaries. Ac …

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How Social Equity Licensees are Shaping the Future of Cannabis Retail

By Faai Steuer on July 25, 2022

Tahir Johnson: Social Equity Dispensary Licensee in New Jersey

Whether they are legacy entrepreneurs or people disproportionately impacted by the war on drugs, cannabis license applicants qualifying for social equity laws are prepared and motivated to make the growing marijuana industry a thriving one. As states like New Jersey and New York join …

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How to Take Your Dispensary Design to the Next Level

By Faai Steuer on July 21, 2022

How to Take Your Dispensary Design to the Next Level

Despite what you may have heard, online cannabis retail will never eradicate brick-and-mortar businesses. In fact, as we get back to a sense of normal after the pandemic, retail footfalls are already increasing and people want to go to a store to buy their stash. Depending on whether …

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