Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Optimize Your Cannabis Website for Product-Related Keywords

By Faai Steuer on March 27, 2023

How to Optimize your Cannabis eCommerce website for product related keywords

As purchasing cannabis products online becomes more common, dispensaries must optimize their cannabis eCommerce websites for product-related keywords to increase visibility, drive traffic, and increase sales. Product-based SEO, which optimizes product pages on the website, is a better …

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How to Promote Cannabis Products on Twitter with Paid Ads

By Faai Steuer on March 20, 2023

How to use Twitter for cannabis paid advertisements

Social media is an essential part of cannabis marketing, and Twitter has recently allowed cannabis advertising on its platform. As a result, cannabis dispensaries can now use Twitter to create ads and increase outreach, attract new customers, and grow sales. However, when it comes to …

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Mississippi’s Green Magnolia Maximizes Sales & Compliance with Cova POS

By Faai Steuer on March 13, 2023

Mississippi Leading Dispensary is Powered by Cova Cannabis POS

Mississippi's cannabis industry has been growing rapidly since the legalization of medical marijuana for patients with debilitating health conditions. After the Mississippi Department of Health established regulations for the industry and awarded licenses to multiple cannabis business …

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Why Mississippi Dispensary POS Must Be Integrated With MSPMP

By Faai Steuer on March 1, 2023

Mississippi Cannabis Dispensaries MSPMP Program FAQs

The Mississippi Prescription Monitoring Program (MSPMP) is an electronic database that collects information on controlled substance prescriptions filled within the state. It is a crucial tool in ensuring patient safety. Dispensaries in Mississippi are advised to use a cannabis POS sys …

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How to Switch Your Dispensary Technology Provider

By Faai Steuer on February 15, 2023

How to switch to a better cannabis POS and dispensary software

As the cannabis industry continues to grow and evolve, dispensaries need to keep up with the latest technology trends. Whether it's to meet changing consumer preferences or to take advantage of new software options, switching to a new cannabis technology provider can be a smart move f …

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How to Prepare your Missouri Dispensary for Recreational Cannabis Sales

By Faai Steuer on February 6, 2023

How to transition from Med to Rec Cannabis Sales in Missouri

As Missouri begins to allow the sale of adult-use cannabis, dispensary owners face the challenge of preparing their businesses for the influx of new customers. From updating technology to ensuring compliance with new cannabis regulations, there is a lot to consider in this exciting ti …

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Pharmacists and Women-Owned Dispensary Powered by Cova Launches in NJ

By Faai Steuer on February 1, 2023

New Jersey's Leading Dispensary chose Cova Software as its Technology Provider

With adult-use cannabis sales in New Jersey crossing $100 million and medical marijuana touching $65 million in the second quarter of 2022, the garden state is leading the way for the growth of the legal cannabis industry in the North-East United States. And with social equity reforms …

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Topics: Customer Story

Cova Powers BC’s Farmgate Cannabis Store on Indigenous Land

By Faai Steuer on January 24, 2023

Cova Powers BC’s First Farmgate Cannabis Store on Indigenous Land

With craft cannabis taking off big in Canada last year, British Colombia launched farmgate cannabis sales in late 2022 by allowing federally-approved producers to sell retail cannabis at stores located at their cultivation sites. However, through a special agreement with the province …

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How Advanced Cannabis Software and POS Increase Retail Sales

By Faai Steuer on January 18, 2023

Advanced Cannabis Retail Software Solutions

All cannabis retail businesses want to be successful, have regular customers who keep returning for our products and services, and have revenue that keeps increasing. But how do you do that? What’s the best way to ease all the difficulties of running a dispensary and improve your serv …

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Cannabis Payment Alternatives to Cashless ATMs for Dispensaries

By Faai Steuer on January 12, 2023

Cashless ATMs Crackdown: Alternatives for Cannabis Dispensary Payments

Cannabis has always primarily been a cash-based business due to its federal status. However, cashless ATMs have proven to be an excellent alternative for dispensaries to accept and process electronic payments over the past few years. But with the recent crackdown on cashless ATMs for …

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Tips for Effectively Managing Cannabis Dispensary Inventory

By Faai Steuer on January 9, 2023

Since you're on this page, you're probably thinking about how to open a dispensary, or you already run a cannabis dispensary and want to streamline your inventory management. Either way, this is the right place for you.

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How to Write a Cannabis Business Plan: A Step-by-Step Guide

By Faai Steuer on January 4, 2023

How to Write a Cannabis Dispensary Business Plan

Legal cannabis business sales reached $33 billion at the end of 2022. These outstanding statistics are drawing more individuals into the cannabis industry to start their very own dispensaries as more states in the US legalize recreational marijuana.

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Topics: Cannabis Retail