Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

8 Reasons Why Your Cannabis Business Needs a Dispensary POS

By Faai Steuer on December 26, 2022

Why You Need a Cannabis POS system in 2023

With the continued legalization of the recreational and medical use of cannabis, the industry has been flourishing significantly, drawing more people to this market. But of course, managing a dispensary business is not easy. Let's say you've overcome every obstacle, sorted out all the …

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How Technology Influences Cannabis Retail and Dispensaries

By Faai Steuer on December 20, 2022

How Tech Influences Cannabis Retail Business

In the last few decades, the advancements in the world of technology have been concurrent with the expansion of the cannabis market, and this is not just a random coincidence. Technology can help growers manage climate control systems and provide dispensaries with a more efficient way …

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18 Critical Tips for Launching a Cannabis eCommerce Store

By Faai Steuer on December 15, 2022

Launching a cannabis eCommerce store is a bold but wise move. It is an extension of your retail business into the online marketplace, which requires listing your dispensary inventory and merchandise on your company website. The platform allows customers to browse your products and pur …

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How to Maximize Cannabis Retail Sales During the Holiday Season

By Faai Steuer on December 12, 2022

2022 Holiday Season Guide for Cannabis Dispensaries

The holiday season is here, and after over 2 years of lockdowns and whatnot, people are looking forward to being outdoors and making the most of the festivities in 2022. But is your cannabis dispensary prepared for the holiday rush? Holidays like Thanksgiving and Christmas are equally …

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5 Essential Things Your Cannabis Dispensary Website Needs

By Faai Steuer on December 1, 2022

Dispensary Website Must-Haves

Did you know that your dispensary website is often the first place potential customers interact with your cannabis brand? With more states in the US legalizing cannabis, the industry is growing fast, but growth comes with competition. And you must be able to stand out and differentiat …

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Congratulations to New York Cannabis Retail CAURD License Winners

By Faai Steuer on November 25, 2022

New York CAURD Adult-Use Retail Dispensary License Winners

Just a few days before the Thanksgiving holiday in November 2022, New York’s Office of Cannabis Management announced the approval of 36 CAURD licenses, giving New Yorkers more reasons to rejoice. More recently, New York's OCM awarded 99 new Conditional Adult-Use Retail Dispensary lice …

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Topics: New York

How to Promote Cannabis Edibles at Your Dispensary

By Faai Steuer on November 6, 2022

How to Promote Cannabis Edibles at Your Dispensary

Recreational cannabis edibles are becoming more accepted by society with each passing day. More and more people are curious about trying cannabis-infused foods. Local dispensaries all over the US have opted to sell such products to meet customer demand.

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The Best After-Parties to Attend at MJBizCon 2022

By Faai Steuer on November 1, 2022

The best after parties at MJBiz Con 2022 in Vegas

The sin city is ready to party with just over two weeks to go for the marijuana industry’s biggest event. Of course, what happens in Vegas stays in Vegas. But with so many occasions to attend and only a few days at your disposal, you must also be strategic about having fun. If you've …

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Topics: Cannabis Retail

How to Nurture Dispensary Brand Ambassadors with Freebies

By Faai Steuer on October 24, 2022

Nurture Brand Ambassadors and Increase Customer Lifetime Value with Cost-Effective Cannabis Freebies

Giving your consumers something tangible to take home from your dispensary is a terrific way to encourage repeat business, increase customer lifetime value, and attract clients who will go above and beyond to become brand ambassadors. In this blog post, you’ll find some of our favorit …

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How to Prepare for MJBizCon 2022: Guide by Cova

By Faai Steuer on October 16, 2022

Tips for Making MJBizCon 2022 a Success as an Attendee

The countdown to MJBizCon 2022 has begun. With less than a month to go for the legal cannabis industry’s largest tradeshow and networking event, we can hardly wait to be in Vegas from November 15 to 18, 2022. The cannabis industry is growing fast. As more states in the US legalize rec …

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How to Create an Effective Cannabis Retail Marketing Strategy

By Faai Steuer on October 11, 2022

Marketing Strategy for Cannabis Retail

The cannabis industry is changing rapidly, and with more states in the US jumping on the legalization bandwagon, there has never been a more exciting time to launch a cannabis retail business. However, with strict regulations and scrutiny surrounding this industry, dispensary owners h …

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Cova Facilitates Quick Service for this Cannabis Store Chain

By Faai Steuer on October 4, 2022

Ontario's Cannabis Xpress Runs on Cova POS

As we approach four years of cannabis legalization in Canada, there’s a trend of consolidation taking over the market. In Ontario, where many cannabis brands have flooded the streets of Toronto and other major cities, not every business is making money. But amid all that chaos, a uniq …

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