5 Inventory Management Mistakes to Avoid at Your Cannabis Retail Store
When it comes to cannabis retail, proper inventory management isn’t just a smart business practice — it’s a […]
May 2, 2019
Faai directs Cova's marketing strategy and oversees its execution, including website, SEO, content, social media and PR.
An entrepreneur at heart, Faai was a top-ranked UBC grad student whose business savvy and innovative approach garnered her three awards during her MBA – enough to make the entire course a free ride.
Before joining Cova, Faai directed go-to-market strategy for iQmetrix’s enterprise clients. She brought with her more than fifteen years of marketing experience, combining new and traditional media strategies across a range of industries locally and internationally. At Unilever, she launched communication campaigns that changed the fate of an underdog brand to become a second largest brand in the market. At Mars Inc, she introduced Pedigree Denta Stix to Asia-Pacific market for the first time, making dogs in Asia happy.
When it comes to cannabis retail, proper inventory management isn’t just a smart business practice — it’s a […]
There are few things that can make a cannabis retailer’s life easier than a high quality, cannabis-specific Point […]
When ECO Cannabis officially opened its doors on January 10, 2019, it was more than just the launch of another […]
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For cannabis enthusiasts, April 20 is hands-down the most celebrated holiday of the year. Legal markets will be […]
There is no bigger holiday for cannabis consumers than April 20.
When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and […]
As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope […]
It’s no secret that the cannabis industry is fraught with legal complexities. To defend against diversion to the […]
Even though adult-use has only been in effect since 2018, cannabis retail in California has already started […]
When a customer walks out of your retail dispensary, they leave with a lot of packaging in their hands. At the […]
Part of what makes the legal cannabis industry so exciting is its volatility. Individuals and companies working to […]
Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers […]
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