CBD Marketing Strategies for Growth & Compliance
As the CBD industry continues its explosive growth, CBD brands are facing stiffer competition and need to […]
July 2, 2025
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
As the CBD industry continues its explosive growth, CBD brands are facing stiffer competition and need to […]
As one of the fastest growing sectors on the planet, the cannabis industry in the U.S. alone is expected to reach […]
420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and […]
News, insights, whitepapers and intelligence. Get it delivered weekly:
To build a successful cannabis retail business, you need a few key ingredients: a strategic location, quality […]
The excitement of MJBizCon 2024 reached new heights on December 4th with The James Bong: Cannabis Royale – a night […]
It all started with a failed drug test. For years, Kris Pearce put food on the table as an operator, working in […]
The thrill of MJBizCon is just around the corner, and if you’re in Vegas this December, prepare to start the week […]
April 20th – aka 420 – has long been revered as the highest of all cannabis holidays. But as the market has […]
Cannabis is one of the most exciting and rewarding industries you can work in. It’s also one of the most heavily […]
Cova has long been committed to building and integrating with the best tools to help cannabis retailers grow their […]
The cannabis industry moves fast and in different directions. To keep up, more and more cannabis retailers are […]
New York's largest legal dispensary has a story to tell you..