Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Looking for a Square Alternative? Why Hemp and CBD Retailers Should Start Preparing Now

By Faai Steuer on August 10, 2026

The Best CBD and Hemp POS and Payments

Looking for a Square Alternative? Why Hemp and CBD Retailers Should Start Preparing Now For years, Square was a popular POS and payment solution for hemp and CBD retailers because it was familiar and easy to set up. But Square has now announced that affected accounts will be closed, g …

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Multi-Store Cannabis Retail: 15 Metrics Every Operator Should Compare Across Locations

By Faai Steuer on July 29, 2026

Two dispensary locations generate roughly twice the data of one. Ten dispensaries generate a flood of intel most operators never fully use, because the natural instinct is to review each store in isolation: pull up Location A's numbers, check them against last month, move on to Locati …

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25 Questions Your Dispensary Analytics Dashboard Should Answer

By Faai Steuer on July 22, 2026

Here’s a quick test: open your dispensary analytics dashboard right now and find out what your revenue by location was yesterday. How long did that take? Did you need to run a report, export a file, or ask someone else to pull the numbers?

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Cannabis Industry Trends 2026: What Dispensary Owners Need to Know

By Faai Steuer on June 29, 2026

Cova Cannabis Industry Trends 2026

In 2026, the cannabis industry finds itself in an unfamiliar position. Its first-ever annual sales decline is in the rearview; federal cannabis rescheduling is underway; and a sweeping hemp-derived THC ban that is certain to shake up the market looms large. On top of that, changing ca …

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Cannabis Industry Statistics 2026: Data, Trends & Market Analysis

By Faai Steuer on June 18, 2026

Cannabis Industry Statistics

The legal cannabis industry is at an inflection point. After more than a decade of near-uninterrupted growth, the latest cannabis industry statistics show a market moving into a more complex phase of regulation, price pressure, and consumer normalization. In 2025, U.S. regulated canna …

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Minnesota Dispensary KPI Dashboard: First 90 Days Metrics

By Faai Steuer on June 3, 2026

Woman using interactive touchscreen kiosk

Your Minnesota dispensary KPI dashboard isn’t just a set of numbers on a screen - it’s your main resource as you take those first steps in Minnesota’s ever-changing cannabis scene. Think of it as your retail dashboard for the first 90 days: the right metrics show you where you stand, …

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Texas Multi-Location CBD Pricing Governance Essentials

By Faai Steuer on June 2, 2026

CBD products assortment with hemp leaf

If you’re running multiple CBD retail stores in Texas, Texas multi-location CBD pricing governance has probably jumped to the top of your compliance watchlist. These days, it isn’t just about setting competitive prices - you’re juggling unique compliance demands, audit schedules, and …

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End-of-Day Compliance Close Checklist for Cannabis Dispensaries

By Faai Steuer on June 1, 2026

Clock

When you run a cannabis dispensary, having a reliable end of day compliance close checklist is as essential as having your front doors locked at night. Compliance never really clocks out - especially as laws get tweaked and regulators eye every detail. Making your nightly close proces …

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The True Cost of Cash for Dispensaries: Revealing Every Hidden Expense

By Faai Steuer on May 30, 2026

counting cash

If you're running a dispensary or hemp shop, you already know that the true cost of cash dispensary operations sneaks up in more places than you’d expect. Cash handling is about more than just a full register at the end of the day - it’s one of those areas where the real expenses like …

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Dispensary Reporting Cadence: What to Review Daily, Weekly & Monthly

By Faai Steuer on May 27, 2026

Interactive touchscreen kiosk in modern workspace

Setting the right dispensary reporting cadence is key if you want your store to stay compliant, run smoothly, and grow in this ever-evolving cannabis landscape. There’s no sugarcoating it - between shifting regulations, high transaction volumes, and the day-to-day realities of cannabi …

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Dispensary Referral Program: Rewards & Attribution Success

By Faai Steuer on May 26, 2026

referring hands

Designing a dispensary referral program that truly drives results isn’t just a nice-to-have anymore - it’s become a key part of building loyalty and acquiring new customers in the evolving cannabis retail landscape. Basic “give $X, get $X” promos just don’t cut it. Today’s successful …

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Cycle Count Accuracy KPI: Inventory Precision for Dispensaries

By Faai Steuer on May 25, 2026

calculator calculating

When you hear the term cycle count accuracy KPI, it refers to the percentage of inventory counts that match what is actually physically on your shelves. In other words, it measures how accurately your inventory records reflect real-world stock levels over time. For cannabis and hemp r …

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