How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint
As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope […]
March 12, 2019
Faai directs Cova's marketing strategy and oversees its execution, including website, SEO, content, social media and PR.
An entrepreneur at heart, Faai was a top-ranked UBC grad student whose business savvy and innovative approach garnered her three awards during her MBA – enough to make the entire course a free ride.
Before joining Cova, Faai directed go-to-market strategy for iQmetrix’s enterprise clients. She brought with her more than fifteen years of marketing experience, combining new and traditional media strategies across a range of industries locally and internationally. At Unilever, she launched communication campaigns that changed the fate of an underdog brand to become a second largest brand in the market. At Mars Inc, she introduced Pedigree Denta Stix to Asia-Pacific market for the first time, making dogs in Asia happy.
As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope […]
It’s no secret that the cannabis industry is fraught with legal complexities. To defend against diversion to the […]
Even though adult-use has only been in effect since 2018, cannabis retail in California has already started […]
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Part of what makes the legal cannabis industry so exciting is its volatility. Individuals and companies working to […]
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Owning a retail cannabis dispensary is an exciting and challenging career that comes with a long to-do list. And […]
Traditional retailers have felt the push and pull of consumers’ changing shopping behavior since the dawn of […]
Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile […]
Although laws within the states restrict the ways that marijuana dispensaries can advertise their product, […]
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