Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Product Holds and Quarantines SOP: Ensure Cannabis Compliance

By Faai Steuer on May 11, 2026

Cannabis plant in indoor grow room

If you manage a dispensary or hemp store, you already know a well-defined product holds and quarantines SOP is a must-have for your operation. It’s not just about ticking compliance boxes – it’s about keeping your team accountable, maintaining your license, and making sure your custom …

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How to Compete Without Discounting in a Competitive Cannabis Market

By Faai Steuer on May 7, 2026

The cannabis retail market is maturing faster than many operators expected. More dispensaries are competing for the same customers, product assortments are starting to look alike, and consumers have more information and more options than ever before. While the instinct to discount is …

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Vendor Performance Scorecards: Margin, Velocity & Returns

By Faai Steuer on May 7, 2026

yahtze scorecard

If you’re operating in cannabis retail these days, building out a vendor performance scorecard dispensary process isn’t just smart - it’s central to staying competitive and compliant. Cannabis retailers today are up against tight margins, a shifting legal landscape, and day-to-day unp …

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Dispensary Cash Room Design: A Security-First Layout Checklist

By Faai Steuer on May 6, 2026

counting cash

Dispensary cash room design isn’t just another box to check - it’s a major element influencing whether your cannabis retail operation runs smoothy, stays compliant, and shrugs off audit stress. With so much business still done in cash across cannabis stores, the details around your ca …

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Dispensary Product Substitution Policy: Reduce Refunds Now

By Faai Steuer on May 3, 2026

cash being handed over

If you’re managing a cannabis dispensary, shaping a dispensary product substitution policy for online orders has moved from a nice-to-have to a must-have. Here’s the reality: as a cannabis retailer, you wrestle with unique compliance rules, especially concerning returns and refunds. U …

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Sales per Labor Hour: Maximizing Efficiency in Cannabis Retail

By Faai Steuer on May 1, 2026

Cannabis bud held by tweezers

The Practical Path to Retail Efficiency If you’ve been in cannabis retail for any length of time, you know that sales per labor hour dispensary isn’t just a fancy metric - it’s a day-to-day decision tool for staying lean, compliant, and profitable. Running a modern dispensary means ke …

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Texas Hemp THC Marketing Compliance: 2026 Rulebook

By Faai Steuer on April 20, 2026

texas flag

Disclaimer: The legal status of hemp products in Texas has shifted multiple times in 2026 and this page is constantly being updated. This page is current as of August 28, 2026 but what is legal today may not be legal tomorrow. Readers should verify product legality and details in this …

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Inventory Aging Report: Spot Dead Stock Before Discount Woes

By Faai Steuer on April 16, 2026

Cannabis plant with lush green leaves

Your inventory aging report dispensary process isn’t just another administrative task – it’s a core tool if you want to stay ahead in the world of cannabis and hemp retail. Tracking what’s moving (and what’s not) gives your team a clear line of sight on dead stock before it spirals in …

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Cannabis Tracking Labels Explained: RFID, Package IDs, and Metrc Retail ID

By Faai Steuer on April 10, 2026

Texas Hemp Laws 2025 Guide

Cannabis tracking labels are primarily an upstream function. Whether it’s an RFID tag, package ID, or Metrc Retail ID, suppliers and distributors apply the label before product ever reaches your dispensary. Your retail team’s job is receiving, scanning, and reconciling against the tra …

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Mastering POS Void & Refund Workflow for Compliance

By Faai Steuer on April 8, 2026

Jars of cannabis buds on display

If you’ve spent any length of time running a cannabis retail shop, you know there’s zero margin for slip-ups - especially around point-of-sale voids and refunds. Between strict state rules and the ever-watchful eye of regulators (not to mention those nail-bitingly slim profit margins) …

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Cannabis Product Trends 2026: Seasonal Sales Trends by Category

By Faai Steuer on April 6, 2026

Most dispensaries track which products sell best, but too many don’t track when those products sell best. That’s a problem, because missing seasonal peaks can tie up capital and leave revenue on the table.

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AI Budtenders in Cannabis Retail | Dispensary Guide

By Faai Steuer on April 1, 2026

Dispensary menus have gotten complicated. A typical modern cannabis retailer carries dozens of flower strains, multiple concentrate formats, and a range of edibles, topicals, and accessories. Online shoppers face that entire catalog with no budtender in sight and, too often, no idea w …

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