Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Inventory Aging Report: Spot Dead Stock Before Discount Woes

By Faai Steuer on April 16, 2026

Cannabis plant with lush green leaves

Your inventory aging report dispensary process isn’t just another administrative task – it’s a core tool if you want to stay ahead in the world of cannabis and hemp retail. Tracking what’s moving (and what’s not) gives your team a clear line of sight on dead stock before it spirals in …

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Cannabis Tracking Labels Explained: RFID, Package IDs, and Metrc Retail ID

By Faai Steuer on April 10, 2026

Texas Hemp Laws 2025 Guide

Cannabis tracking labels are primarily an upstream function. Whether it’s an RFID tag, package ID, or Metrc Retail ID, suppliers and distributors apply the label before product ever reaches your dispensary. Your retail team’s job is receiving, scanning, and reconciling against the tra …

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Mastering POS Void & Refund Workflow for Compliance

By Faai Steuer on April 8, 2026

Jars of cannabis buds on display

If you’ve spent any length of time running a cannabis retail shop, you know there’s zero margin for slip-ups - especially around point-of-sale voids and refunds. Between strict state rules and the ever-watchful eye of regulators (not to mention those nail-bitingly slim profit margins) …

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Cannabis Product Trends 2026: Seasonal Sales Trends by Category

By Faai Steuer on April 6, 2026

Most dispensaries track which products sell best, but too many don’t track when those products sell best. That’s a problem, because missing seasonal peaks can tie up capital and leave revenue on the table.

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AI Budtenders in Cannabis Retail | Dispensary Guide

By Faai Steuer on April 1, 2026

Dispensary menus have gotten complicated. A typical modern cannabis retailer carries dozens of flower strains, multiple concentrate formats, and a range of edibles, topicals, and accessories. Online shoppers face that entire catalog with no budtender in sight and, too often, no idea w …

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Metrc & Seed-to-Sale Tracking: The Dispensary Compliance Guide

By Faai Steuer on April 1, 2026

Modern luxury retail store interior design

There’s way more to it than just offering top-shelf flower and making sure your budtenders know a thing or two. The real secret? Keeping your operation squeaky clean with compliance. And at the center of it all sits Metrc seed-to-sale tracking. Whether you’re stepping into Metrc for t …

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Cannabis Retail Marketing Strategies That Actually Work

By Faai Steuer on March 30, 2026

Cannabis buds with grinder and rolling papers

Keen to make 2026 your dispensary’s breakthrough year? You’re not alone. With cannabis retail entering a bold new era of visibility, the old days of hush-hush tactics are long gone. Nowadays, the most successful dispensaries balance digital brilliance with community smarts and a big s …

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Email and SMS Marketing Strategies for 4/20 2026

By Faai Steuer on March 19, 2026

Cannabis email and SMS marketing is one of the most underutilized avenues of growth for cannabis retailers. Despite the huge success other sectors see through email and SMS, cannabis companies rarely seem to take advantage, especially on days it matters the most.

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Essential Dispensary KPIs: Cannabis Retail Metrics That Matter

By Faai Steuer on March 18, 2026

Luxury tea store interior design shelves

Running a cannabis dispensary today means wearing a lot of hats – from staying on top of sales trends to rallying your team and, of course, keeping those loyal customers walking back through your doors. In this whirlwind of daily demands, one thing separates the good from the great: k …

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Best Cannabis E-Commerce Platforms for Dispensaries in 2026

By Faai Steuer on March 16, 2026

Modern luxury retail store interior design

If you’ve spent any time running a dispensary, you already know how quickly cannabis retail is changing - especially online. The days when a simple list of products would cut it for your digital storefront. Today, picking the right cannabis e-commerce platform could be the difference …

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Top E-Commerce Platforms for CBD & Cannabis Dispensaries

By Faai Steuer on March 11, 2026

Online shopping with credit card checkout

Running a successful cannabis or CBD retail shop in today’s world means embracing the digital side of things. But it’s so much more than setting up a virtual storefront - your choice of e-commerce platform will shape how your business grows, how you keep up with cannabis laws, and, ma …

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Dispensary SMS Marketing: Laws, Software & Compliance

By Faai Steuer on March 5, 2026

Text messaging has become one of the primary ways for cannabis dispensaries to reach customers. Emails can get buried, and social media posts can get suppressed – but an SMS lands on a screen that almost everyone checks within minutes. As convenient as it is, though, dispensary SMS ma …

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