Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Customer Retention Strategies for Dispensaries

By Faai Steuer on May 22, 2026

If you’re a dispensary operator in a mature cannabis market, you already know how tough customer acquisition is. Digital ad restrictions, limited broadcast options, and high CPCs on compliant platforms make every new customer expensive to earn. What's less discussed is cannabis custom …

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Minnesota Social Equity Dispensary Operations: Policies for a Stronger Application

By Faai Steuer on May 22, 2026

Cannabis buds in black container

Curious about Minnesota social equity dispensary operations? You’re in the right place. With the industry evolving fast, understanding key policies - and the steps you need to take for a standout license application - can set your dispensary up for real, lasting success. Let’s walk th …

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Dispensary Location Landing Page SEO: The Complete Multi-Store Template

By Faai Steuer on May 19, 2026

SEO audit concept with letter tiles

Dispensary location landing page SEO isn't just a box to tick for 2026 - it's core to reaching local customers and running regulated, reliable operations in multi-store cannabis retail. If you're managing stores in multiple cities or even provinces or states, the old "swap-the-city-na …

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Minnesota Dispensary Incident Reporting: Templates for Security and Compliance Events

By Faai Steuer on May 17, 2026

Minnesota lake

If you run a cannabis retail business in the North Star State, Minnesota dispensary incident reporting isn’t just a box to check for the Office of Cannabis Management. It’s how you keep your store’s operations strong, reliable, and prepared for whatever comes your way. With regulation …

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Age Gate UX for Cannabis: Compliance Without Friction

By Faai Steuer on May 15, 2026

Ux boarding

Age gate UX for cannabis and hemp retailers isn’t just a regulatory box to tick - it's the first impression you make on customers visiting your digital doorstep. As regulations keep shifting and digital commerce packs more competition, getting this piece right matters for both your co …

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Product Holds and Quarantines SOP: Ensure Cannabis Compliance

By Faai Steuer on May 11, 2026

Cannabis plant in indoor grow room

If you manage a dispensary or hemp store, you already know a well-defined product holds and quarantines SOP is a must-have for your operation. It’s not just about ticking compliance boxes – it’s about keeping your team accountable, maintaining your license, and making sure your custom …

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How to Compete Without Discounting in a Competitive Cannabis Market

By Faai Steuer on May 7, 2026

The cannabis retail market is maturing faster than many operators expected. More dispensaries are competing for the same customers, product assortments are starting to look alike, and consumers have more information and more options than ever before. While the instinct to discount is …

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Vendor Performance Scorecards: Margin, Velocity & Returns

By Faai Steuer on May 7, 2026

yahtze scorecard

If you’re operating in cannabis retail these days, building out a vendor performance scorecard dispensary process isn’t just smart - it’s central to staying competitive and compliant. Cannabis retailers today are up against tight margins, a shifting legal landscape, and day-to-day unp …

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Dispensary Cash Room Design: A Security-First Layout Checklist

By Faai Steuer on May 6, 2026

counting cash

Dispensary cash room design isn’t just another box to check - it’s a major element influencing whether your cannabis retail operation runs smoothy, stays compliant, and shrugs off audit stress. With so much business still done in cash across cannabis stores, the details around your ca …

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Dispensary Product Substitution Policy: Reduce Refunds Now

By Faai Steuer on May 3, 2026

cash being handed over

If you’re managing a cannabis dispensary, shaping a dispensary product substitution policy for online orders has moved from a nice-to-have to a must-have. Here’s the reality: as a cannabis retailer, you wrestle with unique compliance rules, especially concerning returns and refunds. U …

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Sales per Labor Hour: Maximizing Efficiency in Cannabis Retail

By Faai Steuer on May 1, 2026

Cannabis bud held by tweezers

The Practical Path to Retail Efficiency If you’ve been in cannabis retail for any length of time, you know that sales per labor hour dispensary isn’t just a fancy metric - it’s a day-to-day decision tool for staying lean, compliant, and profitable. Running a modern dispensary means ke …

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Texas Hemp THC Marketing Compliance: 2026 Rulebook

By Faai Steuer on April 20, 2026

texas flag

You might be feeling the pressure as Texas hemp THC marketing compliance updates for 2026 land on your desk. Navigating these changes doesn't have to feel like threading a needle during a blackout. As you prep for new emergency rules from the Texas Department of State Health Services …

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