Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Minnesota Dispensary KPI Dashboard: First 90 Days Metrics
By Faai Steuer on June 3, 2026
Your Minnesota dispensary KPI dashboard isn’t just a set of numbers on a screen - it’s your main resource as you take those first steps in Minnesota’s ever-changing cannabis scene. Think of it as your retail dashboard for the first 90 days: the right metrics show you where you stand, …
Texas Multi-Location CBD Pricing Governance Essentials
By Faai Steuer on June 2, 2026
If you’re running multiple CBD retail stores in Texas, Texas multi-location CBD pricing governance has probably jumped to the top of your compliance watchlist. These days, it isn’t just about setting competitive prices - you’re juggling unique compliance demands, audit schedules, and …
End-of-Day Compliance Close Checklist for Cannabis Dispensaries
By Faai Steuer on June 1, 2026
When you run a cannabis dispensary, having a reliable end of day compliance close checklist is as essential as having your front doors locked at night. Compliance never really clocks out - especially as laws get tweaked and regulators eye every detail. Making your nightly close proces …
The True Cost of Cash for Dispensaries: Revealing Every Hidden Expense
By Faai Steuer on May 30, 2026
If you're running a dispensary or hemp shop, you already know that the true cost of cash dispensary operations sneaks up in more places than you’d expect. Cash handling is about more than just a full register at the end of the day - it’s one of those areas where the real expenses like …
Dispensary Reporting Cadence: What to Review Daily, Weekly & Monthly
By Faai Steuer on May 27, 2026
Setting the right dispensary reporting cadence is key if you want your store to stay compliant, run smoothly, and grow in this ever-evolving cannabis landscape. There’s no sugarcoating it - between shifting regulations, high transaction volumes, and the day-to-day realities of cannabi …
Dispensary Referral Program: Rewards & Attribution Success
By Faai Steuer on May 26, 2026
Designing a dispensary referral program that truly drives results isn’t just a nice-to-have anymore - it’s become a key part of building loyalty and acquiring new customers in the evolving cannabis retail landscape. Basic “give $X, get $X” promos just don’t cut it. Today’s successful …
Cycle Count Accuracy KPI: Inventory Precision for Dispensaries
By Faai Steuer on May 25, 2026
When you hear the term cycle count accuracy KPI, it refers to the percentage of inventory counts that match what is actually physically on your shelves. In other words, it measures how accurately your inventory records reflect real-world stock levels over time. For cannabis and hemp r …
Cannabis Customer Retention Strategies for Dispensaries
By Faai Steuer on May 22, 2026
If you’re a dispensary operator in a mature cannabis market, you already know how tough customer acquisition is. Digital ad restrictions, limited broadcast options, and high CPCs on compliant platforms make every new customer expensive to earn. What's less discussed is cannabis custom …
Minnesota Social Equity Dispensary Operations: Policies for a Stronger Application
By Faai Steuer on May 22, 2026
Curious about Minnesota social equity dispensary operations? You’re in the right place. With the industry evolving fast, understanding key policies - and the steps you need to take for a standout license application - can set your dispensary up for real, lasting success. Let’s walk th …
Dispensary Location Landing Page SEO: The Complete Multi-Store Template
By Faai Steuer on May 19, 2026
Dispensary location landing page SEO isn't just a box to tick for 2026 - it's core to reaching local customers and running regulated, reliable operations in multi-store cannabis retail. If you're managing stores in multiple cities or even provinces or states, the old "swap-the-city-na …
Minnesota Dispensary Incident Reporting: Templates for Security and Compliance Events
By Faai Steuer on May 17, 2026
If you run a cannabis retail business in the North Star State, Minnesota dispensary incident reporting isn’t just a box to check for the Office of Cannabis Management. It’s how you keep your store’s operations strong, reliable, and prepared for whatever comes your way. With regulation …
Age Gate UX for Cannabis: Compliance Without Friction
By Faai Steuer on May 15, 2026
Age gate UX for cannabis and hemp retailers isn’t just a regulatory box to tick - it's the first impression you make on customers visiting your digital doorstep. As regulations keep shifting and digital commerce packs more competition, getting this piece right matters for both your co …
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