Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How the SAFE Banking Act Will Transform Dispensary Banking

By Faai Steuer on Dec 19, 2025 9:30:00 AM

Cannabis dispensary payment with credit card

Navigating cannabis banking has never been for the faint of heart. If you’re running a dispensary, chances are you’ve felt the grind of running a business that’s legit in your state, yet can’t even open a bank account without jumping through flaming hoops. Well, there’s real hope comi …

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Why Integrating Your POS with Weedmaps & Leafly Matters

By Faai Steuer on Dec 16, 2025 7:00:00 PM

Customers at cannabis store counter purchasing products

Customers move from in-store browsing to online ordering in a blink, and expectations for accuracy are sky-high. It might feel like you’re juggling flaming batons just to keep menus up to date. As you look for ways to beat the competition and build loyal customers, there’s one piece o …

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Memorable Dispensary Branding: Go Beyond the Logo in 2026

By Faai Steuer on Dec 12, 2025 8:00:00 AM

Customer service interaction at retail store counter

If you’re running a dispensary in 2025, you already know that cannabis retail branding is no longer a simple logo-and-color game. Your mission is to stand out, create raving fans, and build a lasting presence in a buzzing market that keeps getting more competitive. So how do you actua …

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Dispensary CRM: The Key to Loyalty & Growth for Cannabis Retailers

By Faai Steuer on Dec 10, 2025 9:45:00 AM

People discussing and smiling over a tablet

Let’s face it: if you run a cannabis or hemp dispensary, 2026 just might be the wildest ride yet. The rules of the game are shifting under your feet, and if you want to stay ahead (and who doesn’t?), now’s the moment to tune in, adapt, and thrive. In this no-nonsense guide, you’ll fin …

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The Best POS Systems for Texas Hemp THC & CBD Stores

By Faai Steuer on Nov 30, 2025 10:15:00 AM

They say everything’s bigger in Texas – and while the state’s hemp THC market is quickly gaining ground, there are still plenty of regulatory and operational challenges for retailers to contend with. That’s where a hemp and THC-specific point-of-sale (POS) system comes into play.

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Cannabis Retail Tech Trends 2025: AI, Kiosks & Smart Stores

By Faai Steuer on Nov 26, 2025 5:15:00 PM

Amsterdam cannabis store exterior in Naples Italy

The pace of change in the cannabis retail world can almost make your head spin. In 2025, what used to sound like science fiction is now just another day at your dispensary. If you’re running a shop or managing a multi-store brand, the real question is: how do you keep up and, more imp …

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ID Scanning & Age Verification: Secure, Compliant Sales

By Faai Steuer on Nov 26, 2025 10:00:00 AM

Shopkeeper assisting customer with transaction

Running a cannabis dispensary today is a high-wire act. You’re balancing customer service, compliance, and keeping the lights on, all while regulators seem to move the goalposts every few months. When it comes to ID scanning and age verification, you simply can’t afford to wing it. Th …

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Dispensary POS System Costs: Smart Budgeting Guide for 2025

By Faai Steuer on Nov 25, 2025 2:15:00 PM

Dispensary counter with customer and staff

Thinking of opening a cannabis dispensary or giving your current tech stack a serious upgrade? Understanding dispensary POS pricing isn’t just another task on the startup checklist; it plays a huge role in long-term efficiency, compliance, and profit. If you’ve compared systems and wo …

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How to Start a Cannabis Dispensary in Minnesota: Step-by-Step Guide

By Faai Steuer on Nov 23, 2025 11:45:00 AM

Cannabis dispensary interior with customers browsing

So you’re thinking about opening your very own cannabis dispensary in Minnesota? You’re not alone - it’s a thrilling moment for enterprising folks like you. With Minnesota giving the green light to recreational cannabis in August 2023, lots of people have their eyes on this fresh hori …

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Cova vs. Flowhub: The Ultimate Dispensary POS Comparison

By Faai Steuer on Nov 21, 2025 7:30:00 AM

Point-of-sale system in retail store

If you've ever felt bogged down sorting through countless cannabis POS systems, you’re not alone. Choosing the right technology partner can mean more than convenient sales - it can shape your shop’s reputation, customer loyalty, and your own peace of mind. If you’re weighing Cova vs. …

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Cannabis Holiday Marketing & Sales Tips for Your Best December Ever

By Faai Steuer on Nov 19, 2025 6:08:44 PM

Retail’s busiest month of the year is right around the corner – and for cannabis dispensaries, it’s time to start prepping to make the most of the December sales rush. Between gift-giving, self-care purchases, and seasonal celebration, the average dispensary sees noticeable spikes in …

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