Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Boost Dispensary Sales with Kiosks, Tablets, and Digital Menus
By Faai Steuer on February 16, 2026
Walk into any successful store these days, and you’ll likely spot tech like self-serve kiosks, animated digital menu boards, and trusty tablets helping both staff and customers get the most out of every visit. But what can this in-store technology really do for your business and botto …
Dispensary Social Media Rules: Market Without Getting Banned
By Faai Steuer on February 10, 2026
One dispensary nails social media and builds an engaged following, while another gets wiped out in a click. In 2026, mastering dispensary social media is about knowing the rules, tapping into creativity, and keeping your account out of the penalty box. If you want to turn your shop in …
CBD Retail in 2026: Challenges, Trends, and Winning Strategies
By Faai Steuer on February 9, 2026
Picture yourself behind the counter of your CBD store in 2026. The world outside might be shifting fast, but you’re right in the middle of it, helping folks navigate choices in a space filled with promise and uncertainty. Whether you’re a seasoned shop owner or curious about joining t …
What Is Dispensary POS Software? A New Retailer’s Guide
By Faai Steuer on February 7, 2026
Thinking about opening your very own cannabis dispensary or CBD shop? You’re about to step into one of the most dynamic and fast-paced industries out there. Exciting, right? But if you want your shelves stocked, your customers smiling, and your business thriving (without a regulatory …
Proven Email and SMS Marketing Tips for Cannabis Dispensaries
By Faai Steuer on February 1, 2026
In cannabis retail, the competition is fierce and the rules never stop shifting. That’s where email and SMS marketing swoop in to change the game. Whether you want to delight new shoppers or remind your regulars why your shop feels like home, having a direct line to your customers’ ph …
Why Are Dispensaries Cash-Only? Discover Cannabis Payment Options
By Faai Steuer on January 29, 2026
In a world filled with Venmo, tap-to-pay, and Apple Pay, why does cannabis still feel stuck in the cash era? Let’s dive into the real reasons and explore what’s changing for you and your customers.
How to Choose the Best Hemp THC POS System in Minnesota
By Faai Steuer on January 26, 2026
Minnesota’s hemp-derived THC market is evolving quickly, and retailers now have the option to convert their existing registrations into a permanent lower-potency hemp edible retailer (LPHE-R) license. With that shift comes a growing need for technology that can support compliant, reli …
Social Equity in Cannabis Retail: Essential Guide for New Owners
By Faai Steuer on January 20, 2026
For many, the journey begins with curiosity, hope, and a little bit of nerves, especially when it comes to snagging a coveted social equity license. This isn’t just paperwork; it’s about rewriting your own story in a shifting, often tricky industry. As someone who’s seen countless ent …
Top 5 Dispensary POS Systems in 2026: Pros & Cons
By Faai Steuer on January 5, 2026
If you run a cannabis dispensary or hemp shop, you already know: there’s no room for tech headaches in 2026. You need a POS system you never have to second guess, one that powers your business and lets you focus on growing your brand, not fixing glitches. In this guide, I’ll cut throu …
How the SAFE Banking Act Will Transform Dispensary Banking
By Faai Steuer on December 19, 2025
Navigating cannabis banking has never been for the faint of heart. If you’re running a dispensary, chances are you’ve felt the grind of running a business that’s legit in your state, yet can’t even open a bank account without jumping through flaming hoops. Well, there’s real hope comi …
Why Integrating Your POS with Weedmaps & Leafly Matters
By Faai Steuer on December 16, 2025
Customers move from in-store browsing to online ordering in a blink, and expectations for accuracy are sky-high. It might feel like you’re juggling flaming batons just to keep menus up to date. As you look for ways to beat the competition and build loyal customers, there’s one piece o …
Memorable Dispensary Branding: Go Beyond the Logo in 2026
By Faai Steuer on December 12, 2025
If you’re running a dispensary in 2025, you already know that cannabis retail branding is no longer a simple logo-and-color game. Your mission is to stand out, create raving fans, and build a lasting presence in a buzzing market that keeps getting more competitive. So how do you actua …
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