Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Choose the Right Cannabis POS for Your Dispensary

By Faai Steuer on Oct 20, 2025 8:00:00 AM

Employee showing digital menu to customer

Picture this: You’re hustling to serve a line of eager customers, making sure every transaction is seamless and above board. Your day could be smooth sailing, or it could be a maze of compliance worries and clunky tech hiccups. The difference? The right cannabis POS system. As someone …

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Minnesota Hemp Licensing & Registration Changes 2025: A Guide for CBD & Hemp Retailers

By Faai Steuer on Sep 9, 2025 3:00:13 PM

With Minnesota’s new cannabis regulations taking effect in 2025, CBD and hemp retailers are facing major licensing and compliance changes. Whether you sell hemp-derived products in your convenience store or run a full CBD wellness shop, you’re going to need to take action to remain co …

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Dispensary Branding Guide: Building Awareness & Loyalty

By Faai Steuer on Aug 29, 2025 5:58:09 PM

In an increasingly competitive cannabis market, your dispensary’s brand is more than just a name, logo, or color scheme. It’s a living, breathing identity that shapes customer perceptions, drives loyalty, and ultimately fuels your success. Cannabis dispensary branding encompasses ever …

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Best Cannabis Website Design Examples for Dispensaries (2025)

By Faai Steuer on Aug 22, 2025 3:02:44 PM

Did you know that your cannabis dispensary website is often the first place potential customers interact with your brand? It’s true – but in 2025, your website is much more than just a digital brochure. Your site is a storefront, marketing engine, compliance assistant, and customer ex …

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Cannabis Dispensary Merchandising: Visual Strategy & Displays

By Faai Steuer on Jul 18, 2025 2:32:01 PM

CBD Marketing

In today’s competitive cannabis retail landscape, it’s not enough to just throw a few items on a shelf and open your door to customers. To maximize your shop’s potential, you need to embrace dispensary merchandising – the art and science of presenting products in a way that enhances t …

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Dispensary Inventory Optimization: A Cannabis Retailer’s Guide

By Faai Steuer on Jul 14, 2025 3:04:24 PM

CBD Marketing

Whether you’re running a single dispensary location or managing multiple cannabis retail stores, dispensary inventory optimization is critical to maximizing your profits. Optimizing inventory means having the right product, in the right amount, at the right time; anything less can lea …

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CBD Marketing Strategies for Growth & Compliance

By Faai Steuer on Jul 2, 2025 12:01:58 PM

CBD Marketing

As the CBD industry continues its explosive growth, CBD brands are facing stiffer competition and need to differentiate themselves in a crowded marketplace. But just like their cannabis counterparts, CBD businesses are having to navigate complex marketing regulations and advertising r …

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Retail Cannabis Loss Prevention: Manage Shrink & Risk

By Faai Steuer on Jun 26, 2025 5:16:36 PM

As one of the fastest growing sectors on the planet, the cannabis industry in the U.S. alone is expected to reach nearly $45 billion this year. Worldwide, the cannabis market is projected to grow to more than $444 billion over the next decade. But with big opportunity comes big risk – …

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Topics: Cannabis Retail

420 Cannabis Retail Sales 2025 Infographic: How the Holiday Long Weekend Impacted 420

By Faai Steuer on Apr 23, 2025 10:12:51 AM

420 Cannabis Sales & Profits Infographic 2023 by Cova Software

420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and figures from the cannabis industry’s most anticipated sales day of the year. —and this year we’ve both expanded and gone deeper with our analysis.

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Cannabis Dispensary Staffing Guide: How to Find and Hire Your Retail Dream Team

By Faai Steuer on Feb 3, 2025 10:25:20 AM

To build a successful cannabis retail business, you need a few key ingredients: a strategic location, quality product, and a top-tier team. Hiring the right employees to staff your dispensary is crucial for smooth operations, satisfied customers, and compliance with strict regulations …

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Topics: Cannabis Retail

High Vibes and High Style: Recapping Our Cannabis Royale After Party From MJBizCon 2024

By Faai Steuer on Dec 19, 2024 9:53:10 AM

The excitement of MJBizCon 2024 reached new heights on December 4th with The James Bong: Cannabis Royale – a night that blended high-stakes glamor, unforgettable entertainment, and the cannabis industry’s most influential players. !

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Topics: Cannabis Retail

Customer Spotlight: Keeping the Culture Alive at Crescent Cannabis

By Faai Steuer on Dec 16, 2024 5:43:00 PM

It all started with a failed drug test. For years, Kris Pearce put food on the table as an operator, working in Manitoba’s oil fields and on its highways. But in the process of applying for a new job, he tested positive for cannabis and was denied the gig in spite of the legalization …

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