Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Most Popular Cannabis Products Every Dispensary Should Stock

By Faai Steuer on November 4, 2025

Texas Hemp Laws 2025 Guide

If you’ve been in the cannabis retail game for a while, you know flower has long reigned supreme. But with more legal markets opening and new, more diverse consumers coming to the table, different cannabis product categories are quickly gaining market share. As a dispensary operator, …

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Cashless ATMs for Dispensaries: Should You Use One?

By Faai Steuer on November 4, 2025

Contactless payment using credit card terminal

If you’ve ever managed a cannabis dispensary, you know firsthand how unpredictable payments can get. What worked yesterday might be banned tomorrow, and keeping up sometimes feels like a full-time job. You might have heard buzz about cashless ATMs as a clever workaround for accepting …

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Mastering the Dispensary Customer: From Check-In to Check-Out

By Faai Steuer on November 1, 2025

Cannabis dispensary interior with visitors inside

Picture this: Your ideal customer is looking for a dispensary, scrolling through reviews on their phone, and chances are, their decision is influenced by more than just your menu. They’re seeking an experience, not just a transaction. At Cova Software, we work alongside cannabis retai …

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Square vs Cannabis POS: Why Dispensaries Need Specialized Software

By Faai Steuer on October 28, 2025

Inventory management with tablet technology

If you’re a cannabis retailer, you’ve probably asked yourself: Can’t I just use Square for my dispensary? Or maybe you’ve heard horror stories about compliance slip-ups and wondered whether it’s really worth investing in a cannabis-specific POS. Let's break it all down together, so yo …

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2025 NY Cannabis Regulations: Key Updates for Dispensary Owners

By Faai Steuer on October 23, 2025

NY-Cannabis-POS-Desktop

Stepping into the New York cannabis industry has never felt more like riding a roller coaster than it does in 2025. If you’re a dispensary owner - or even thinking about becoming one - the ways laws and regulations have shifted might seem dizzying at times. But don’t worry, you aren’t …

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Texas Hemp Laws 2026: CBD License & Retailer Compliance

By Faai Steuer on October 22, 2025

Texas Hemp Laws 2026 Guide

Editor’s Note: The legal status of hemp products in Texas has shifted multiple times in 2026 and this page is constantly being updated. This page is current as of August 28, 2026 but what is legal today may not be legal tomorrow. Readers should verify product legality and details in t …

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How to Choose the Right Cannabis POS for Your Dispensary

By Faai Steuer on October 20, 2025

Employee showing digital menu to customer

Picture this: You’re hustling to serve a line of eager customers, making sure every transaction is seamless and above board. Your day could be smooth sailing, or it could be a maze of compliance worries and clunky tech hiccups. The difference? The right cannabis POS system. As someone …

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Minnesota Hemp Licensing & Registration Changes 2025: A Guide for CBD & Hemp Retailers

By Faai Steuer on September 9, 2025

With Minnesota’s new cannabis regulations taking effect in 2025, CBD and hemp retailers are facing major licensing and compliance changes. Whether you sell hemp-derived products in your convenience store or run a full CBD wellness shop, you’re going to need to take action to remain co …

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Dispensary Branding Guide: Building Awareness & Loyalty

By Faai Steuer on August 29, 2025

In an increasingly competitive cannabis market, your dispensary’s brand is more than just a name, logo, or color scheme. It’s a living, breathing identity that shapes customer perceptions, drives loyalty, and ultimately fuels your success. Cannabis dispensary branding encompasses ever …

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Best Cannabis Website Design Examples for Dispensaries (2025)

By Faai Steuer on August 22, 2025

Did you know that your cannabis dispensary website is often the first place potential customers interact with your brand? It’s true – but in 2025, your website is much more than just a digital brochure. Your site is a storefront, marketing engine, compliance assistant, and customer ex …

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Cannabis Dispensary Merchandising: Visual Strategy & Displays

By Faai Steuer on July 18, 2025

CBD Marketing

In today’s competitive cannabis retail landscape, it’s not enough to just throw a few items on a shelf and open your door to customers. To maximize your shop’s potential, you need to embrace dispensary merchandising – the art and science of presenting products in a way that enhances t …

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Dispensary Inventory Optimization: A Cannabis Retailer’s Guide

By Faai Steuer on July 14, 2025

CBD Marketing

Whether you’re running a single dispensary location or managing multiple cannabis retail stores, dispensary inventory optimization is critical to maximizing your profits. Optimizing inventory means having the right product, in the right amount, at the right time; anything less can lea …

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