Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Get Ready for the Most Anticipated MJBizCon After Party of the Year – The James Bong: Cannabis Royale!

By Faai Steuer on Nov 18, 2024 3:18:56 PM

The thrill of MJBizCon is just around the corner, and if you’re in Vegas this December, prepare to start the week with a bang! We’re talking martinis (shaken, not stirred), high-stakes glamor, and of course, the best in cannabis industry networking, all coming together at the most ant …

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Topics: Cannabis Retail

Cannabis Holiday Guide: Important Dates, Origins, and Effective Promotion Strategies for Dispensaries

By Faai Steuer on Nov 13, 2024 4:33:18 PM

April 20th – aka 420 – has long been revered as the highest of all cannabis holidays. But as the market has evolved over the years, plenty of other holidays have become more closely associated with our favorite plant. Of course, for dispensary owners, that means more opportunities to …

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Topics: Cannabis Retail

Cannabis Advertising: How to Stand Out in a Complex Market

By Faai Steuer on Nov 8, 2024 4:28:37 PM

Cannabis is one of the most exciting and rewarding industries you can work in. It’s also one of the most heavily regulated, especially around advertising. As a dispensary owner or operator, it’s critical to understand the specific rules of engagement that apply across different platfo …

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Topics: Cannabis Retail

Carrot and Cova Join Forces to Deliver Comprehensive Cannabis Retail Solution

By Faai Steuer on Oct 18, 2024 12:25:20 PM

Cova has long been committed to building and integrating with the best tools to help cannabis retailers grow their business. We have been especially focused on ecommerce solutions, working diligently to ensure retailers have both choice and guidance to find the best software to comple …

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Best Cannabis Industry Podcasts 2024

By Faai Steuer on Sep 27, 2024 5:02:27 PM

The cannabis industry moves fast and in different directions. To keep up, more and more cannabis retailers are turning to podcasts to stay up to date with recent developments in the industry.

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Topics: Cannabis Retail

Dispensary Spotlight: Setting New Trends in the NYC Cannabis Scene

By Faai Steuer on Jul 10, 2024 9:42:34 AM

Cova & Canvas Cannabis Striving For Excellence

New York's largest legal dispensary has a story to tell you..

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CANNABIS XPRESS Expands: New Brunswick's Largest Cannabis Retailer Opens St. Andrews Store

By Faai Steuer on Jun 26, 2024 12:00:00 AM

Cova & Canvas Cannabis Striving For Excellence

There’s a new cannabis retailer in St. Andrews – and it's celebrating with a massive grand opening event full of special deals and discounts.

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420 Cannabis Retail Sales 2024 Infographic: How Much Dispensaries Made (And Lost)

By Faai Steuer on Apr 26, 2024 10:12:45 AM

420 Cannabis Sales & Profits Infographic 2023 by Cova Software

For the first time in half a decade, the biggest cannabis holiday of the year fell on a Saturday in 2024 – and the 420 sales numbers did not disappoint. But the day wasn’t without its challenges. Cannabis retailers using Dutchie POS systems struggled with outages that left them unable …

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How to Choose the Best Cannabis Payment Solution in 2024 (FAQ)

By Faai Steuer on Apr 15, 2024 6:01:43 PM

PIN Debit is the most secure solution for Cannabis Digital Payments

Choosing which payment solution to invest in is a big decision with an even bigger impact on your cannabis dispensary. The decision isn’t helped by the fact that the cannabis industry is constantly evolving, and so is the technology used for processing transactions.

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Canada's 5 Years of Cannabis Legalization: A Transforming Landscape

By Faai Steuer on Oct 16, 2023 12:12:41 PM

Celebrating Canada's 5 Years of Cannabis Legalization: A Transforming Landscape

Five years have passed since Canada embarked on the journey of legalizing recreational cannabis at the federal level. With this significant milestone approaching on October 17, 2023, it's time to reflect on the transformation and evolution of the country's cannabis retail sector. In t …

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Dispensary Change Management: How to Transition to New Technology

By Faai Steuer on Oct 5, 2023 10:58:28 AM

How to Transition to New Dispensary Technology and Change Your Cannabis Software

Change is the only constant in the rapidly evolving world of cannabis businesses. As technology continues to advance, dispensaries often find themselves in need of new cannabis software solutions to stay competitive and compliant with ever-changing cannabis laws and regulations. Howev …

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TOP FAQs About Maryland Cannabis Dispensary License

By Faai Steuer on Sep 1, 2023 8:05:56 PM

How to Apply for Maryland Cannabis Dispensary License

With the passing of the Cannabis Reform Act and subsequent legislation, Maryland has established a framework for the legal adult-use sales of cannabis, creating exciting opportunities for entrepreneurs considering opening a dispensary in Maryland. However, it's essential to understand …

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Topics: Cannabis Retail