Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Dispensary Merchandising: Visual Strategy & Displays

By Faai Steuer on July 18, 2025

CBD Marketing

In today’s competitive cannabis retail landscape, it’s not enough to just throw a few items on a shelf and open your door to customers. To maximize your shop’s potential, you need to embrace dispensary merchandising – the art and science of presenting products in a way that enhances t …

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Dispensary Inventory Optimization: A Cannabis Retailer’s Guide

By Faai Steuer on July 14, 2025

CBD Marketing

Whether you’re running a single dispensary location or managing multiple cannabis retail stores, dispensary inventory optimization is critical to maximizing your profits. Optimizing inventory means having the right product, in the right amount, at the right time; anything less can lea …

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CBD Marketing Strategies for Growth & Compliance

By Faai Steuer on July 2, 2025

CBD Marketing

As the CBD industry continues its explosive growth, CBD brands are facing stiffer competition and need to differentiate themselves in a crowded marketplace. But just like their cannabis counterparts, CBD businesses are having to navigate complex marketing regulations and advertising r …

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Retail Cannabis Loss Prevention: Manage Shrink & Risk

By Faai Steuer on June 26, 2025

As one of the fastest growing sectors on the planet, the cannabis industry in the U.S. alone is expected to reach nearly $45 billion this year. Worldwide, the cannabis market is projected to grow to more than $444 billion over the next decade. But with big opportunity comes big risk – …

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Topics: Cannabis Retail

420 Cannabis Retail Sales 2025 Infographic: How the Holiday Long Weekend Impacted 420

By Faai Steuer on April 23, 2025

420 Cannabis Sales & Profits Infographic 2023 by Cova Software

420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and figures from the cannabis industry’s most anticipated sales day of the year. —and this year we’ve both expanded and gone deeper with our analysis.

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Cannabis Dispensary Staffing Guide: How to Find and Hire Your Retail Dream Team

By Faai Steuer on February 3, 2025

To build a successful cannabis retail business, you need a few key ingredients: a strategic location, quality product, and a top-tier team. Hiring the right employees to staff your dispensary is crucial for smooth operations, satisfied customers, and compliance with strict regulations …

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Topics: Cannabis Retail

High Vibes and High Style: Recapping Our Cannabis Royale After Party From MJBizCon 2024

By Faai Steuer on December 19, 2024

The excitement of MJBizCon 2024 reached new heights on December 4th with The James Bong: Cannabis Royale – a night that blended high-stakes glamor, unforgettable entertainment, and the cannabis industry’s most influential players. !

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Topics: Cannabis Retail

Customer Spotlight: Keeping the Culture Alive at Crescent Cannabis

By Faai Steuer on December 16, 2024

It all started with a failed drug test. For years, Kris Pearce put food on the table as an operator, working in Manitoba’s oil fields and on its highways. But in the process of applying for a new job, he tested positive for cannabis and was denied the gig in spite of the legalization …

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Get Ready for the Most Anticipated MJBizCon After Party of the Year – The James Bong: Cannabis Royale!

By Faai Steuer on November 18, 2024

The thrill of MJBizCon is just around the corner, and if you’re in Vegas this December, prepare to start the week with a bang! We’re talking martinis (shaken, not stirred), high-stakes glamor, and of course, the best in cannabis industry networking, all coming together at the most ant …

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Topics: Cannabis Retail

Cannabis Holiday Guide: Important Dates, Origins, and Effective Promotion Strategies for Dispensaries

By Faai Steuer on November 13, 2024

April 20th – aka 420 – has long been revered as the highest of all cannabis holidays. But as the market has evolved over the years, plenty of other holidays have become more closely associated with our favorite plant. Of course, for dispensary owners, that means more opportunities to …

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Topics: Cannabis Retail

Cannabis Advertising: How to Stand Out in a Complex Market

By Faai Steuer on November 8, 2024

Cannabis is one of the most exciting and rewarding industries you can work in. It’s also one of the most heavily regulated, especially around advertising. As a dispensary owner or operator, it’s critical to understand the specific rules of engagement that apply across different platfo …

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Topics: Cannabis Retail

Carrot and Cova Join Forces to Deliver Comprehensive Cannabis Retail Solution

By Faai Steuer on October 18, 2024

Cova has long been committed to building and integrating with the best tools to help cannabis retailers grow their business. We have been especially focused on ecommerce solutions, working diligently to ensure retailers have both choice and guidance to find the best software to comple …

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