Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
How to Open a Cannabis Retail Store in Ontario's Competitive Market
By Faai Steuer on May 1, 2023 1:37:19 PM
Opening a cannabis retail store in Ontario can be an exciting and profitable opportunity, but with a competitive market, strict regulations, and constantly evolving laws, it can be challenging to stand out and succeed. However, with the recent legalization of cannabis stores in Missis …
420 Cannabis Sales Near $200 Million With Record-High Single Transaction of $2k
By Faai Steuer on Apr 25, 2023 1:28:06 PM
The legal cannabis industry has seen significant growth over the past few years, but one day still stands out above the rest: 420 continues to reign as the biggest day of the year with estimated cannabis sales crossing $192 million across North America on April 20, 2023. The sales cou …
What All You Need to Know to Insure Your Dispensary Business
By Faai Steuer on Apr 18, 2023 9:57:26 AM
As the number of legal cannabis consumers and the cannabis industry grow, it will become increasingly challenging for dispensaries to limit their risk exposure. We all are aware of the fact that cannabis businesses face several challenges. Some top ones include remaining compliant to …
How Cova eComm Streamlines Online Cannabis Sales for Bud Bar
By Faai Steuer on Apr 4, 2023 10:40:58 AM
Bud Bar dispensary has been using Cova POS across all 4 locations in Alberta since the beginning, but the team had experimented with various cannabis eCommerce software solutions before switching to Cova eComm. Bud Bar Cannabis’ founder and CEO, Justin Woo, used Dutchie as their eComm …
How to Optimize Your Cannabis Website for Product-Related Keywords
By Faai Steuer on Mar 27, 2023 3:34:56 PM
As purchasing cannabis products online becomes more common, dispensaries must optimize their cannabis eCommerce websites for product-related keywords to increase visibility, drive traffic, and increase sales. Product-based SEO, which optimizes product pages on the website, is a better …
How to Promote Cannabis Products on Twitter with Paid Ads
By Faai Steuer on Mar 20, 2023 7:00:00 AM
Social media is an essential part of cannabis marketing, and Twitter has recently allowed cannabis advertising on its platform. As a result, cannabis dispensaries can now use Twitter to create ads and increase outreach, attract new customers, and grow sales. However, when it comes to …
Mississippi’s Green Magnolia Maximizes Sales & Compliance with Cova POS
By Faai Steuer on Mar 13, 2023 7:28:41 AM
Mississippi's cannabis industry has been growing rapidly since the legalization of medical marijuana for patients with debilitating health conditions. After the Mississippi Department of Health established regulations for the industry and awarded licenses to multiple cannabis business …
Why Mississippi Dispensary POS Must Be Integrated With MSPMP
By Faai Steuer on Mar 1, 2023 1:34:05 PM
The Mississippi Prescription Monitoring Program (MSPMP) is an electronic database that collects information on controlled substance prescriptions filled within the state. It is a crucial tool in ensuring patient safety. Dispensaries in Mississippi are advised to use a cannabis POS sys …
How to Switch Your Dispensary Technology Provider
By Faai Steuer on Feb 15, 2023 7:00:00 AM
As the cannabis industry continues to grow and evolve, dispensaries need to keep up with the latest technology trends. Whether it's to meet changing consumer preferences or to take advantage of new software options, switching to a new cannabis technology provider can be a smart move f …
How to Prepare your Missouri Dispensary for Recreational Cannabis Sales
By Faai Steuer on Feb 6, 2023 7:00:00 AM
As Missouri begins to allow the sale of adult-use cannabis, dispensary owners face the challenge of preparing their businesses for the influx of new customers. From updating technology to ensuring compliance with new cannabis regulations, there is a lot to consider in this exciting ti …
Pharmacists and Women-Owned Dispensary Powered by Cova Launches in NJ
By Faai Steuer on Feb 1, 2023 10:07:56 AM
With adult-use cannabis sales in New Jersey crossing $100 million and medical marijuana touching $65 million in the second quarter of 2022, the garden state is leading the way for the growth of the legal cannabis industry in the North-East United States. And with social equity reforms …
Cova Powers BC’s Farmgate Cannabis Store on Indigenous Land
By Faai Steuer on Jan 24, 2023 11:31:52 AM
With craft cannabis taking off big in Canada last year, British Colombia launched farmgate cannabis sales in late 2022 by allowing federally-approved producers to sell retail cannabis at stores located at their cultivation sites. However, through a special agreement with the province …
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