Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Cannabis Retail Marketing Strategies That Actually Work
By Faai Steuer on March 30, 2026
Keen to make 2026 your dispensary’s breakthrough year? You’re not alone. With cannabis retail entering a bold new era of visibility, the old days of hush-hush tactics are long gone. Nowadays, the most successful dispensaries balance digital brilliance with community smarts and a big s …
Email and SMS Marketing Strategies for 4/20 2026
By Faai Steuer on March 19, 2026
Cannabis email and SMS marketing is one of the most underutilized avenues of growth for cannabis retailers. Despite the huge success other sectors see through email and SMS, cannabis companies rarely seem to take advantage, especially on days it matters the most.
Essential Dispensary KPIs: Cannabis Retail Metrics That Matter
By Faai Steuer on March 18, 2026
Running a cannabis dispensary today means wearing a lot of hats – from staying on top of sales trends to rallying your team and, of course, keeping those loyal customers walking back through your doors. In this whirlwind of daily demands, one thing separates the good from the great: k …
Best Cannabis E-Commerce Platforms for Dispensaries in 2026
By Faai Steuer on March 16, 2026
If you’ve spent any time running a dispensary, you already know how quickly cannabis retail is changing - especially online. The days when a simple list of products would cut it for your digital storefront. Today, picking the right cannabis e-commerce platform could be the difference …
Top E-Commerce Platforms for CBD & Cannabis Dispensaries
By Faai Steuer on March 11, 2026
Running a successful cannabis or CBD retail shop in today’s world means embracing the digital side of things. But it’s so much more than setting up a virtual storefront - your choice of e-commerce platform will shape how your business grows, how you keep up with cannabis laws, and, ma …
Dispensary SMS Marketing: Laws, Software & Compliance
By Faai Steuer on March 5, 2026
Text messaging has become one of the primary ways for cannabis dispensaries to reach customers. Emails can get buried, and social media posts can get suppressed – but an SMS lands on a screen that almost everyone checks within minutes. As convenient as it is, though, dispensary SMS ma …
Cannabis Dispensary Compliance: State-by-State Tech Guide
By Faai Steuer on March 2, 2026
Staying compliant in the cannabis world can sometimes feel about as easy as herding cats - especially with each state crafting its own ever-shifting rulebook. Let’s unpack why a tailored tech solution, not a cookie-cutter approach, is your real ticket to thriving instead of just survi …
Can Dispensaries Accept Credit Cards? Cannabis Retail Payments Explained
By Faai Steuer on February 26, 2026
If you run a dispensary or hemp shop, you’ve been asked (or your team) if there’s any way to finally let customers pay you with a credit card. It’s one of those questions that never quite goes away, especially as the cannabis industry gets bigger and more professional. The world of pa …
2026 Cannabis Law Changes: What Dispensaries Must Know
By Faai Steuer on February 24, 2026
Let’s face it: if you run a cannabis or hemp dispensary, 2026 just might be the wildest ride yet. The rules of the game are shifting under your feet, and if you want to stay ahead (and who doesn’t?), now’s the moment to tune in, adapt, and thrive. In this no-nonsense guide, you’ll fin …
CBD Retail Regulations in 2026: Stay Compliant & Profitable
By Faai Steuer on February 21, 2026
Running a CBD retail business in 2026 feels a bit like playing a high-stakes board game where the rules seem to change overnight. If you’re passionate about providing high-quality hemp or CBD products - whether in a boutique shop or a multi-location dispensary - you’re right in the th …
Can Cannabis Dispensaries Use Banks? Banking Solutions Explained
By Faai Steuer on February 20, 2026
Running a cannabis dispensary isn’t just about stocking quality flower and serving your community. As you’ve probably discovered, one of the trickiest puzzles is figuring out if - and how - your shop can use a regular bank. Maybe you’re new to this space, or perhaps you’re a seasoned …
Integrated POS Payments vs. Standalone Terminals for Dispensaries
By Faai Steuer on February 17, 2026
Deciding how folks pay at your cannabis dispensary isn’t about techy bells and whistles. Having the right payment setup is about keeping your business running smoothly, boosting your bottom line, and giving everyone who walks through your door a reliable, seamless checkout experience.
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