Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Choose a Cannabis Technology Partner For Your Dispensary

By Faai Steuer on July 14, 2022

How to Choose the Right Dispensary Tech Partner

As more states across the US legalize cannabis and recognize the disproportionate impact of the war on drugs on communities of color, they are incorporating social equity provisions into cannabis laws everywhere. With so many new laws and regulations, cannabis software companies are a …

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5 Ways to Maximize Your Dispensary Business Value For Sale

By Faai Steuer on July 1, 2022

5 Ways to Maximize Your Cannabis Dispensary Business Value For Sale

Unless you are a serial entrepreneur, you don’t necessarily think about selling your dispensary business, especially when you’re your own boss. But sometimes, a lucrative opportunity may arise, or you may decide to retire or exit the marijuana industry altogether. Hence, you must be p …

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Topics: Cannabis Retail

Dispensary SEO Best Practices to Improve Online Discoverability

By Faai Steuer on June 24, 2022

Online SEO Best practices for Cannabis Dispensaries

As the cannabis retail industry goes mainstream and more consumers are searching for strains and products online, dispensaries must employ the best digital marketing practices to ensure that they stay ahead of the competition. An effective SEO strategy is crucial to improve online dis …

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How to Succeed in Canada's Competitive Cannabis Retail Industry

By Faai Steuer on June 20, 2022

How to Thrive in Canada's Competitive Cannabis Retail Industry

The cannabis retail industry has grown exponentially in Canada, and some provinces are concerned about the oversaturation of cannabis stores, even though that’s not the case. However, as we prepare to celebrate four years of cannabis legalization in Canada, it is also essential to ack …

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Discover How Cova OCS Catalogue Subscription Boosts Your Bottom Line

By Faai Steuer on June 16, 2022

Discover How Cova OCS Catalogue Subscription Boosts Your Bottom Line

Cannabis retail stores in Ontario, Canada’s largest cannabis consumer market, have never been more concerned with improving their bottom line and enhancing operational efficiency. In addition to complying with AGCO regulations, Ontario now faces the challenge of market saturation and …

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New Brunswick's Farmgate Cannabis Retail Store Runs on Cova POS

By Faai Steuer on June 13, 2022

New Brunswick's Farmgate Cannabis Retail Store Keeps Compliant with Cova

In November 2021, New Brunswick introduced legislation that allowed Health Canada Licensed Producers, who carry a Sales License under the Cannabis Act, to launch their farmgate operations. E.C.O. Canadian organic inc, owned by Denise and Brent Hannay, is a Health Canada-approved licen …

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Topics: Customer Story

Discover How Cova Customers Painlessly Manage Metrc Compliance

By Faai Steuer on June 7, 2022

Discover How Cova Dispensaries Painlessly Manage Metrc Cannabis Compliance

Operating a cannabis dispensary heavily binds to regulatory compliance, making that the number one priority for cannabis retailers intending to keep their doors open. In most US states, that includes reporting to the mandated traceability system—often Metrc. Currently enforced in 19 s …

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Top 10 Twitter Accounts For Cannabis Retailers to Follow Right Now

By Faai Steuer on May 26, 2022

Top 10 Twitter Accounts For Cannabis Retailers to Follow Right Now

There’s no doubt that the cannabis industry is booming in North America. While Canada already has a well-established legal cannabis retail market, more and more states in the US are legalizing adult-use marijuana. There are certainly opportunities galore for cannabis business owners t …

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Product Update: Keep Your Dispensary Compliant with METRC Reconciliation Reports

By Faai Steuer on May 19, 2022

Keep Your Dispensary Compliant with METRC Reconciliation Reports

Most cannabis regulatory authorities in the United States use Metrc as the seed-to-sale tracking system for dispensaries. Metrc’s goal is to create safety and transparency for consumers in the cannabis industry, which benefits dispensary operators as well. While seamless integration b …

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8 Dispensary KPIs to Measure the Performance of Your Cannabis Business

By Faai Steuer on May 13, 2022

8 Dispensary KPIs to Measure the Performance of your Cannabis Business

Embarking on your cannabis entrepreneurial journey is quite an exciting adventure, but running a successful dispensary business is a different game altogether. To thrive in this competitive industry, cannabis retailers must use data and technology strategically to measure the performa …

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Top 3 Dispensary Compliance Insights From Oklahoma’s Hilltop Gardens

By Faai Steuer on May 3, 2022

Top 3 Dispensary Compliance Insights From Oklahoma’s Hilltop Gardens

Oklahoma has been called the wild west of cannabis, and until last year, the OMMA had struggled to regulate the booming medical marijuana industry. However, with competition intensifying and the state cracking down on illegal operations, various new compliance requirements have been i …

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Cannabis Analytics and BI Reporting to Expect From Your POS Provider

By Faai Steuer on April 29, 2022

Cannabis Data Analytics and BI Reporting for your POS system

The cannabis retail industry has experienced exponential growth in a short period, and leveraging data is essential for sustainable long-term growth. With stringent government laws, cannabis retailers and dispensaries have to collect and report certain data to regulatory agencies. How …

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