Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Toronto Cannabis Store Grows Business with its Own E-commerce Platform
By Faai Steuer on February 1, 2022
As the Canadian cannabis industry goes mainstream and consumers are increasingly looking to buy cannabis products online, many retailers have realized that they can't rely on third-party marketplaces anymore to grow their business online. Toronto's The Neighbourhood Joint was one of t …
AGCO’s 2022 Compliance Reporting Changes for Cannabis Retailers in Ontario
By Faai Steuer on January 26, 2022
In Ontario, currently, the AGCO requires licensed cannabis retail stores to submit their completed monthly compliance reports through their iAGCO account before 11:59 PM on the 5th day of every calendar month. However, these requirements are about to change in 2022, and cannabis retai …
How to Open and Run a Cannabis Dispensary in Michigan
By Faai Steuer on January 24, 2022
Michigan was the 10th U.S. state to legalize recreational cannabis, officially opening the door for medical and recreational marijuana retail sales in late 2018. Managed by the Michigan Marijuana Regulatory Agency (MRA), the MI cannabis dispensary laws outline all regulations for pros …
The Hidden Costs of “Free POS” and Third-Party Cannabis Marketplaces
By Faai Steuer on January 18, 2022
You’ve probably read about “Free dispensary POS and E-commerce” offers or seen ads somewhere on the web and wondered how these cannabis technology companies are making money. If it sounds too good to be true, it probably is. Recently, some third-party cannabis aggregator companies tha …
Dispensary Budtender Job Description Template and Key Responsibilities
By Faai Steuer on January 17, 2022
If you’re launching your cannabis retail business or are expanding into a new location, you know that there’s a lot involved with the process. Between licensing, local approvals, finding a location, and preparing for daily operations, there’s a lot on your plate. But running a store r …
5 Reasons Why Cannabis Retailers Must Have Their Own Ecommerce Website
By Faai Steuer on January 5, 2022
As we kick off 2022, cannabis eCommerce is predicted to be the dominant trend that will shape the future of our industry. When deciding how to sell cannabis products online, retailers either sell on a third-party marketplace or create their own website. Both options have pros and cons …
The Hard Truth About Cannabis Marketplaces: What You Gain & What You Lose
By Faai Steuer on December 22, 2021
As the Covid-19 pandemic prompted cannabis retailers to pivot to a more omnichannel commerce strategy, online cannabis marketplaces across North America flourished because they already had the tools to help dispensaries connect quickly with customers. However, as e-commerce, click and …
Beware: 5 Ways Fake E-commerce Can Ruin Your Cannabis Retail Business
By Faai Steuer on December 9, 2021
Cannabis retail is changing fast, and the pandemic has only accelerated the transition of brick-and-mortar retail to online stores in almost every industry. As more and more consumers are purchasing cannabis online or ordering for delivery, retailers must have a robust cannabis E-comm …
5 Takeaways from Canada's Lift & Co. Cannabis Business Conference 2021
By Faai Steuer on December 2, 2021
After over two years, Toronto Convention Center welcomed back the cannabis community with great pomp and splendor at Lift & Co. Expo, Canada’s largest cannabis business conference and tradeshow. Cannabis business leaders from all over North America congregated in Toronto for three …
7 Creative Holiday Promotions for Cannabis Retailers and Dispensaries
By Faai Steuer on November 24, 2021
What’s better than a festive theme? A festive theme that gets customers in your door, provides them value, and endears brand loyalty to your cannabis dispensary! Get in the holiday spirit with these creative cannabis retail promotions for the holiday season. And you can use these tips …
How to Legally Market your Cannabis Dispensary on Social Media
By Faai Steuer on November 17, 2021
Although cannabis retail has been legal in Canada for over 3 years now, and more than one-third of American states have legalized it for recreational use, social media marketing can still be quite challenging for cannabis dispensaries. As regulations constantly change, it’s difficult …
7 Cannabis Consumption Lounges to Inspire Your Next Retail Venture
By Faai Steuer on November 2, 2021
Cannabis prohibition isn’t dead yet, but it’s safe to say it’s dying. And nothing announces the funeral louder or more happily than the emergence of cannabis consumption lounges, bars, and social-use venues. With legacy states like California and cities like Vegas having already appro …
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