Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
5 Takeaways from Canada's Lift & Co. Cannabis Business Conference 2021
By Faai Steuer on Dec 2, 2021 10:12:00 AM
After over two years, Toronto Convention Center welcomed back the cannabis community with great pomp and splendor at Lift & Co. Expo, Canada’s largest cannabis business conference and tradeshow. Cannabis business leaders from all over North America congregated in Toronto for three …
7 Creative Holiday Promotions for Cannabis Retailers and Dispensaries
By Faai Steuer on Nov 24, 2021 4:24:00 PM
What’s better than a festive theme? A festive theme that gets customers in your door, provides them value, and endears brand loyalty to your cannabis dispensary! Get in the holiday spirit with these creative cannabis retail promotions for the holiday season. And you can use these tips …
How to Legally Market your Cannabis Dispensary on Social Media
By Faai Steuer on Nov 17, 2021 2:50:05 PM
Although cannabis retail has been legal in Canada for over 3 years now, and more than one-third of American states have legalized it for recreational use, social media marketing can still be quite challenging for cannabis dispensaries. As regulations constantly change, it’s difficult …
7 Cannabis Consumption Lounges to Inspire Your Next Retail Venture
By Faai Steuer on Nov 2, 2021 7:00:00 AM
Cannabis prohibition isn’t dead yet, but it’s safe to say it’s dying. And nothing announces the funeral louder or more happily than the emergence of cannabis consumption lounges, bars, and social-use venues. With legacy states like California and cities like Vegas having already appro …
Why You Should Avoid Using Free POS For Your Cannabis Dispensary
By Faai Steuer on Oct 20, 2021 9:45:00 AM
As the legal cannabis industry goes mainstream, many new tech startups backed by investors are popping up everywhere and offering a ‘free POS system’ to cannabis dispensaries. But does free POS mean that it costs nothing? While many POS companies may tempt you with marketing their sys …
Cannabis Legalization Infographic: 3-Year Timeline of Canadian Milestones
By Faai Steuer on Oct 14, 2021 1:32:23 PM
It has now been three years since Canada legalized cannabis consumption for recreational use all over the country. On October 17, 2021, it will be the 3rd anniversary of the momentous day when the Cannabis Act came into effect, ushering a novel era legitimizing cannabis retail in Cana …
How Gift Cards Can Boost Cannabis Retail Profits & Help Grow Your Business
By Faai Steuer on Sep 30, 2021 12:55:00 PM
Branded gift cards are a great way to increase profits and revenue at your cannabis dispensary during the holiday season. It is indeed one of the best gifts preferred by people, as it's timeless and the receiver can purchase whatever they want. Also, for many cannabis retailers, sales …
7 Dispensary Design Mistakes to Avoid at Your Cannabis Retail Store
By Faai Steuer on Sep 24, 2021 9:14:00 AM
Dispensary design for a cannabis retail store has come a long way since the early days of legalization, and your brick-and-mortar store is not just an embodiment of your values but can also help your brand stand out as the cannabis industry becomes more competitive. These days, many i …
Boutique Cannabis Dispensary Grows Retail Business With Cova POS
By Faai Steuer on Sep 1, 2021 3:18:53 PM
After offering cannabis delivery and curbside pickup services exclusively for the first few months, Cloverdale Wellness Dispensary opened its doors for in-store shopping earlier this summer and is rapidly becoming the preferred cannabis retail store for the people of Sonoma County in …
5 Tips to Run a Successful Vertically-Integrated Cannabis Business
By Faai Steuer on Aug 23, 2021 2:14:34 PM
Establishing a vertically-integrated business is the goal of many cannabis entrepreneurs, but few are able to achieve it. In this highly regulated industry, a cannabis business owner must formulate a well-designed business plan to ensure the success of all verticals. Pincanna is a ren …
How Illinois Dispensary Uses POS Data to Optimize and Scale Operations
By Faai Steuer on Aug 12, 2021 8:00:00 AM
Cannabis dispensary operations are a wealth of lucrative data insights that can help optimize operations and increase profitability. Most business data is readily available via your cannabis POS system, but very few dispensaries use it to improve decision-making. Data analytics, if do …
Ontario Cannabis Retail Compliance Explained and Myths Busted (AGCO Q&A)
By Faai Steuer on Aug 4, 2021 2:19:26 PM
The cannabis retail industry has been growing fast in Ontario, and stores are opening up left, right, and center. Ontario is yet to catch up with Alberta, which has the highest number of stores per capita- but as new regulations are released, cannabis retail store owners must keep ada …
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