Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Start Selling Gift Cards at Your Cannabis Dispensary

By Faai Steuer on Mar 1, 2021 4:06:42 PM

How to launch a cannabis gift card program at your dispensary

Implementing a cannabis gift card program is a great way to increase brand recognition and an opportunity to generate new customers for your marijuana dispensary. Research has shown that if these small pieces of plastic are incorporated strategically into your cannabis business operat …

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5 Cannabis Organizations and Consultants in Ontario You Should Know

By Faai Steuer on Feb 22, 2021 9:06:08 AM

Cannabis Organizations in Ontario

Ontario is Canada’s largest recreational cannabis market, and yet, it has only 430 cannabis dispensaries open versus almost 600 cannabis retail stores in Alberta, whose population is less than 1/3rd of Ontario’s. Ontario cannabis retail industry needs to up its game soon to meet the b …

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7 Ways to Make Your Cannabis Retail Business More Profitable

By Faai Steuer on Feb 15, 2021 8:00:00 AM

Cannabis Dispensary Profit Margins

Ask any profitable cannabis retail owner what it takes to succeed and they’ll tell you: You’ve got to have a flow of customers regularly purchasing products. And in this day and age, in-store sales alone won’t cut it. In today’s environment, you need an omnichannel sales strategy that …

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5 Ways to Enhance Cannabis Dispensary Customer Experience

By Faai Steuer on Feb 5, 2021 10:36:47 AM

Be smart about elevating cannabis retail customer experience in 2021

The Covid19 pandemic has accelerated the digital revolution and is compelling retailers to adapt swiftly to these changing times. But the cannabis industry is relatively new to the retail game, which gives you more room for innovation and opportunities to create a fundamentally radica …

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Why You Need a Cannabis Industry-Specific Retail POS System

By Faai Steuer on Jan 11, 2021 7:00:00 AM

Why you need a cannabis industry-specific POS system

New marijuana dispensary owners often have to juggle a baffling amount of different considerations when trying to establish a cannabis retail business. Legal regulations, compliance issues, supply infrastructure, marketing, and managing inventory are just a few of the things you have …

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5 Ways to Grow your Cannabis Retail Business During Covid-19

By Faai Steuer on Dec 9, 2020 8:40:14 AM

5 Ways to Grow your Cannabis Retail Business During Covid-19

The Covid-19 pandemic has already rewritten the rules of retail, and cannabis businesses must adapt as well to keep afloat and rise above the competition in these strange times. The legal cannabis industry has not been around for long, and many budding entrepreneurs may be dissuaded b …

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Topics: Cannabis Retail

How to Build the Best Social Media Strategy for your Cannabis Retail Store

By Faai Steuer on Dec 3, 2020 11:07:06 AM

Social Media Best Practices for your Cannabis Retail Store

Social media is undoubtedly the most powerful and cost-effective tool to promote your cannabis retail business, engage with your target market, and build brand awareness. In today’s era of instant communication, where people are continually connected online, social media allows you to …

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Performing an Inventory Audit for Cannabis Retail in 5 Easy Steps

By Faai Steuer on Nov 16, 2020 5:06:15 PM

Do you want to maximize your profits and reduce shrinkage? Or perhaps empower your budtenders? Some of the most important data points for both goals will be revealed during the process of performing an inventory audit if you can do so regularly and in an efficient manner. Let us not f …

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How to Leverage Cannabis Discounting and Promotional Offers for Your Dispensary

By Faai Steuer on Oct 26, 2020 4:14:46 PM

Cannabis Promotions with Cova POS

Consumers of all kinds are always hunting for good deals and discounts on products, and legal cannabis is no different. Cannabis products tend to have a lingering reputation of being too expensive for recreational consumers that are used to grey-market pricing. The combination of thes …

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Legalization Infographic: 2-Year Timeline of Canadian Cannabis Milestones

By Faai Steuer on Oct 14, 2020 12:55:31 PM

October 17th is the anniversary of a unique day in Canada - it marks exactly two years since the Cannabis Act came into effect, and ushered in a new and unprecedented era legitimizing cannabis retail on a national scale.

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