Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Why You Need a Cannabis Industry-Specific Retail POS System

By Faai Steuer on January 11, 2021

Why you need a cannabis industry-specific POS system

New marijuana dispensary owners often have to juggle a baffling amount of different considerations when trying to establish a cannabis retail business. Legal regulations, compliance issues, supply infrastructure, marketing, and managing inventory are just a few of the things you have …

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5 Ways to Grow your Cannabis Retail Business During Covid-19

By Faai Steuer on December 9, 2020

5 Ways to Grow your Cannabis Retail Business During Covid-19

The Covid-19 pandemic has already rewritten the rules of retail, and cannabis businesses must adapt as well to keep afloat and rise above the competition in these strange times. The legal cannabis industry has not been around for long, and many budding entrepreneurs may be dissuaded b …

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Topics: Cannabis Retail

How to Build the Best Social Media Strategy for your Cannabis Retail Store

By Faai Steuer on December 3, 2020

Social Media Best Practices for your Cannabis Retail Store

Social media is undoubtedly the most powerful and cost-effective tool to promote your cannabis retail business, engage with your target market, and build brand awareness. In today’s era of instant communication, where people are continually connected online, social media allows you to …

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Performing an Inventory Audit for Cannabis Retail in 5 Easy Steps

By Faai Steuer on November 16, 2020

Do you want to maximize your profits and reduce shrinkage? Or perhaps empower your budtenders? Some of the most important data points for both goals will be revealed during the process of performing an inventory audit if you can do so regularly and in an efficient manner. Let us not f …

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How to Leverage Cannabis Discounting and Promotional Offers for Your Dispensary

By Faai Steuer on October 26, 2020

Cannabis Promotions with Cova POS

Consumers of all kinds are always hunting for good deals and discounts on products, and legal cannabis is no different. Cannabis products tend to have a lingering reputation of being too expensive for recreational consumers that are used to grey-market pricing. The combination of thes …

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Legalization Infographic: 2-Year Timeline of Canadian Cannabis Milestones

By Faai Steuer on October 14, 2020

October 17th is the anniversary of a unique day in Canada - it marks exactly two years since the Cannabis Act came into effect, and ushered in a new and unprecedented era legitimizing cannabis retail on a national scale.

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Managed Services vs The DIY Model: Choosing a Retail Model For Your Business (Part 3)

By Faai Steuer on October 6, 2020

This is the third and final instalment of a series. You can read part one here, and part two here.

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Choosing a Retail Model for Your Cannabis Business (Part 1)

By Faai Steuer on September 29, 2020

Have you ever thought about franchising vs licensing? What about owning your own brand? There are many different ways to achieve success in cannabis retail. Choosing the business model that best suits your style and matches your vision is key in determining how far you can go, and how …

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6 Things to Consider Before Starting Cannabis Delivery in Missouri

By Faai Steuer on September 21, 2020

When entrepreneurs are faced with a new opportunity, let alone a new industry entirely, they tend to fixate on the best-case scenario. If there’s even the possibility to add $25K a month to the business, most would obsess on turning that possibility to a reality without ever seriously …

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