Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Managed Services vs The DIY Model: Choosing a Retail Model For Your Business (Part 3)
By Faai Steuer on Oct 6, 2020 2:54:26 PM
This is the third and final instalment of a series. You can read part one here, and part two here.
Franchising vs Licensing: Choosing a Retail Model for Your Cannabis Business (Part 2)
By Faai Steuer on Oct 4, 2020 10:38:02 PM
Choosing a Retail Model for Your Cannabis Business (Part 1)
By Faai Steuer on Sep 29, 2020 4:09:35 PM
Have you ever thought about franchising vs licensing? What about owning your own brand? There are many different ways to achieve success in cannabis retail. Choosing the business model that best suits your style and matches your vision is key in determining how far you can go, and how …
6 Things to Consider Before Starting Cannabis Delivery in Missouri
By Faai Steuer on Sep 21, 2020 3:48:23 PM
When entrepreneurs are faced with a new opportunity, let alone a new industry entirely, they tend to fixate on the best-case scenario. If there’s even the possibility to add $25K a month to the business, most would obsess on turning that possibility to a reality without ever seriously …
7 Tips to Boost Revenue for Your Dispensary Right Now
By Faai Steuer on Sep 15, 2020 2:46:53 PM
As we approach the final quarter of this turbulent year, many dispensaries have been able to weather and endure the changes through a variety of different tactics and strategies. However, dispensary owners are still looking more now than ever before for the quick wins and immediate st …
4 Ways to Market Your Cannabis Dispensary Online
By Faai Steuer on Sep 10, 2020 3:01:11 PM
Today more than ever, the business of cannabis continues to become more popular and saturated and therefore, more competitive. This is made more complex with the current state of business and the economy - social media and digital channels were once supplemental to your physical and t …
How to Market & Sell Cannabis Gift Cards
By Faai Steuer on Aug 28, 2020 4:48:04 PM
Sometimes, the best gift is the gift of choice. After all, cannabis products can be daunting to shop for in a gift-giving context. With everyone having their own specific tastes and looking for different effects in their cannabis experience, it’s easy to get lost in an endless sea of …
7 Tips to Drive Retail Traffic to Your Cannabis Store Grand Opening
By Faai Steuer on Aug 19, 2020 3:21:48 PM
Retailers have long known that a grand opening event can be an incredibly effective way of boosting their retail traffic.Cannabis retailers, though, face a number of challenges when it comes to organizing events like these: they can’t give away free cannabis, and in some jurisdictions …
5 Must-Watch Marijuana Documentaries for Cannabis Entrepreneurs
By Faai Steuer on Jul 9, 2020 1:11:04 PM
2020 has been a turbulent year, to say the least. If you’re feeling emotionally drained and generally bummed out, that’s totally normal. It’s been a tough year, emotionally, socially, and economically. However, for those who are in or looking to enter the cannabis industry, it’s not a …
10 Interview Questions to Ask a Cannabis Retail Manager
By Faai Steuer on Jul 2, 2020 12:40:00 PM
Hiring a cannabis retail manager is a critical move that can seriously impact the direction your business takes. A good manager not only frees up your time to focus on ways to grow your business, they can be counted on to make the same smart and swift decisions you would regarding day …
7 Mistakes to Avoid When Hiring Budtenders & Cannabis Dispensary Staff
By Faai Steuer on May 26, 2020 7:04:06 PM
As a dispensary owner, when you’re hiring budtenders, you’re placing your cannabis business in a stranger’s hands. The new employee will either help your brand or hinder it, impress your customers or drive them away. Moreover, new budtenders or employees at your marijuana dispensary w …
Dispensary Standard Operating Procedures - A Cannabis Retailer’s Guide to SOPs
By Faai Steuer on May 12, 2020 3:31:38 PM
Standard operating procedures (SOPs) are the documents and processes that keep companies compliant, efficient, and profitable. Yet many cannabis companies neglect to take full advantage of forward-thinking SOPs, leaving their documentation at the bare minimum required by regulators.
- Cannabis Retail (299)
- Retail Operations (185)
- Customer Experience (95)
- Dispensary Technology (90)
- Compliance & Regulations (64)
- Marketing & Growth (63)
- Canada (57)
- Customer Story (50)
- Industry Data & Trends (21)
- Cannabis Payments (19)
- CBD & Hemp Retail (16)
- New York (11)
- Illinois (7)
- Minnesota (4)
- Industry Events (2)
- Virginia (2)
- Cannabis Industry (1)