Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Dispensary Manager Job Description: 5 Key Responsibilities
By Faai Steuer on April 5, 2018
If you’re getting ready to launch your cannabis retail operation or are expanding into a new location, you know there’s a lot involved with the process. Between state licensing, local approval, finding a location and preparing it for business, there’s a lot on your plate.
Compliant POS System for Saskatchewan Cannabis Retailers
By Faai Steuer on April 3, 2018
Ahead of Canada’s federal legalization of cannabis, Saskatchewan has issued a request for proposals (RFP) from prospective cannabis retailers. The Saskatchewan Liquor and Gaming Authority (SLGA), which is in charge of administering cannabis retail licenses, has also published a guide …
Top 3 Reasons to Attend the Cannabis & Hemp Expo in Alberta
By Faai Steuer on March 23, 2018
With only a few weeks left until the Cannabis & Hemp Expo takes over Alberta, we're sharing our top reasons to attend the two-day immersive event.
California Cannabis Retail License Application Do’s & Don’ts
By Faai Steuer on February 28, 2018
Adult-use cannabis has been legal in California for a full two months. However, that doesn’t mean that you can legally purchase it – or establish a cannabis retail operation – anywhere in the state.
Identify Your Cannabis Retail Target Audience in Washington
By Faai Steuer on February 15, 2018
When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.
Facebook and Your Cannabis Dispensary Marketing Plan
By Faai Steuer on February 13, 2018
Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …
5 Reasons You Absolutely Can't Miss CannaCon Seattle
By Faai Steuer on February 2, 2018
With a full itinerary and endless networking opportunities available, CannaCon Seattle is one industry event you won't want to miss. The three-day immersive experience lands in the Evergreen State in just a few weeks, so we’re sharing five reasons to attend. One’s a money saver!
Using Market Segmentation to Boost Your California Dispensary
By Faai Steuer on February 1, 2018
If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …
5 Must-See Cannabis Dispensaries in California - San Diego
By Faai Steuer on January 25, 2018
Sunshine, beaches, and blue skies. As a prime spot for vacationing millennials, San Diego has really come onto the scene with a plethora of spots designed to meet your every need, including cannabis.
How to Create a Marijuana Pricing Strategy at Your Dispensary
By Faai Steuer on January 18, 2018
One of the most difficult challenges dispensaries have to deal with is deciding exactly how to price their various cannabis products. Marijuana pricing strategy is influenced by a huge variety of factors; local population and demographics, competition of both black and white market ca …
5 Must-See Cannabis Dispensaries in California - San Francisco
By Faai Steuer on January 4, 2018
Boasting incredible landscapes, fun shopping, and a laundry list of sightseeing activities, San Francisco is a top destination for those living in California and beyond. Add to the list an impressive selection of cannabis retail locations and now there’s just one more reason to make a …
4 Must-See Cannabis Dispensaries in California - Sacramento
By Faai Steuer on December 15, 2017
Sacramento is a bit of a hidden getaway in the northern part of California, with recreational activities galore and an awesome nightlife. Pretty soon, as of January 1 to be exact, it will also be another prime location to purchase recreational marijuana.
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