Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

5 Must-See Cannabis Dispensaries in California - San Diego

By Faai Steuer on Jan 25, 2018 1:15:04 PM

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Sunshine, beaches, and blue skies. As a prime spot for vacationing millennials, San Diego has really come onto the scene with a plethora of spots designed to meet your every need, including cannabis.

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How to Create a Marijuana Pricing Strategy at Your Dispensary

By Faai Steuer on Jan 18, 2018 11:50:00 AM

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One of the most difficult challenges dispensaries have to deal with is deciding exactly how to price their various cannabis products. Marijuana pricing strategy is influenced by a huge variety of factors; local population and demographics, competition of both black and white market ca …

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5 Must-See Cannabis Dispensaries in California - San Francisco

By Faai Steuer on Jan 4, 2018 12:29:30 PM

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Boasting incredible landscapes, fun shopping, and a laundry list of sightseeing activities, San Francisco is a top destination for those living in California and beyond. Add to the list an impressive selection of cannabis retail locations and now there’s just one more reason to make a …

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4 Must-See Cannabis Dispensaries in California - Sacramento

By Faai Steuer on Dec 15, 2017 11:00:00 AM

Sacramento is a bit of a hidden getaway in the northern part of California, with recreational activities galore and an awesome nightlife. Pretty soon, as of January 1 to be exact, it will also be another prime location to purchase recreational marijuana.

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How to Advertise a Cannabis Dispensary in California

By Faai Steuer on Dec 11, 2017 10:00:00 AM

With the medical usage of cannabis in full swing, and adult recreational sales scheduled to begin in a matter of weeks, California cannabis retailers are struggling with the challenge of how to advertise a cannabis dispensary effectively. In an effort to dissuade children from cannabi …

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Grow Your Washington Cannabis Dispensary with Online Menus

By Faai Steuer on Dec 8, 2017 12:10:10 PM

As a Washington state cannabis retailer, you’re faced with challenges that most traditional retail businesses don’t have to deal with—including tight restrictions on cannabis retail marketing and advertising efforts.

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5 Must Have Tools for Cannabis Retail (Part Two)

By Faai Steuer on Dec 1, 2017 1:07:51 PM

Opening and operating a profitable cannabis retail operation requires vast knowledge in a lot of different areas. You've been warned: an unwavering passion for cannabis won't cut it. With all that you have to keep up with, utilizing the retail tools available to dispensary owners is w …

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3 Reasons to Use Online Menus at Your Cannabis Retail Shop

By Faai Steuer on Nov 13, 2017 1:15:00 AM

Cannabis retailers across the country have begun the process of adopting more advanced retail technologies. One of the biggest benefits of dispensaries has been the progress made in creating high-quality POS systems that have the functions needed for them to optimize their business pr …

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4 Steps to Profitable Cannabis Retail Promotions

By Faai Steuer on Nov 6, 2017 11:55:32 AM

Running a cannabis retail store is, in many respects, just like running any other retail operation. For instance: despite the fact that you can’t advertise your shop in many traditional ways, you can still offer in-store promotions, specials, deals and discounts to help keep your cust …

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3 Parties You Can't Miss at MJBizCon

By Faai Steuer on Nov 3, 2017 11:50:00 AM

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MJBizCon is one of the cannabis industry highlights of the year. After all, where else can you make huge strides in your professional life and rub elbows with thousands of people who share the same passion for cannabis as you?

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Topics: Cannabis Retail

3 Reasons You Don't Want to Miss Us at MJBizCon

By Faai Steuer on Oct 27, 2017 12:51:43 PM

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With only a few weeks left until MJBizCon takes place in Las Vegas, we're sharing 3 reasons for you to book a personalized booth tour with Cova.

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Topics: Cannabis Retail

10 Women-Owned And Operated Cannabis Brands You Should Know

By Faai Steuer on Sep 7, 2017 12:15:00 PM

The cannabis movement is shifting quickly, and more and more people are finding this industry to be commonplace in cities around North America. There are a plethora of individuals who are passionate about marijuana, and among these, there are a fair amount of empowered women who are l …

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Topics: Cannabis Retail