How to Advertise a Cannabis Dispensary in California
By Faai Steuer on December 11, 2017
With the medical usage of cannabis in full swing, and adult recreational sales scheduled to begin in a matter of weeks, California cannabis retailers are struggling with the challenge of how to advertise a cannabis dispensary effectively. In an effort to dissuade children from cannabi …
Grow Your Washington Cannabis Dispensary with Online Menus
By Faai Steuer on December 8, 2017
As a Washington state cannabis retailer, you’re faced with challenges that most traditional retail businesses don’t have to deal with—including tight restrictions on cannabis retail marketing and advertising efforts.
5 Must Have Tools for Cannabis Retail (Part Two)
By Faai Steuer on December 1, 2017
Opening and operating a profitable cannabis retail operation requires vast knowledge in a lot of different areas. You've been warned: an unwavering passion for cannabis won't cut it. With all that you have to keep up with, utilizing the retail tools available to dispensary owners is w …
3 Reasons to Use Online Menus at Your Cannabis Retail Shop
By Faai Steuer on November 13, 2017
Cannabis retailers across the country have begun the process of adopting more advanced retail technologies. One of the biggest benefits of dispensaries has been the progress made in creating high-quality POS systems that have the functions needed for them to optimize their business pr …
4 Steps to Profitable Cannabis Retail Promotions
By Faai Steuer on November 6, 2017
Running a cannabis retail store is, in many respects, just like running any other retail operation. For instance: despite the fact that you can’t advertise your shop in many traditional ways, you can still offer in-store promotions, specials, deals and discounts to help keep your cust …
3 Parties You Can't Miss at MJBizCon
By Faai Steuer on November 3, 2017
MJBizCon is one of the cannabis industry highlights of the year. After all, where else can you make huge strides in your professional life and rub elbows with thousands of people who share the same passion for cannabis as you?
3 Reasons You Don't Want to Miss Us at MJBizCon
By Faai Steuer on October 27, 2017
With only a few weeks left until MJBizCon takes place in Las Vegas, we're sharing 3 reasons for you to book a personalized booth tour with Cova.
10 Women-Owned And Operated Cannabis Brands You Should Know
By Faai Steuer on September 7, 2017
The cannabis movement is shifting quickly, and more and more people are finding this industry to be commonplace in cities around North America. There are a plethora of individuals who are passionate about marijuana, and among these, there are a fair amount of empowered women who are l …
Cannabis Dispensary Loyalty Programs 101
By Faai Steuer on September 5, 2017
As more cannabis dispensaries open, it becomes increasingly difficult to stand out. Competition is inevitable. If your cannabis retail operation wants to make it in the long run, you have to provide customers with exceptional experiences.
5 Instagram Brand-Building Tools for Cannabis Retailers
By Faai Steuer on August 30, 2017
Is your cannabis retail brand reaching fans on Instagram? Instagram currently boasts around 700 million monthly active users. In fact, it has become one of the most popular social networks worldwide. One report revealed Instagram has the highest engagement rates between customers and …
Marketing Your Cannabis Retail Operation in Washington
By Faai Steuer on August 21, 2017
Marketing for any business can be a challenge, but in the cannabis industry, specific rules and regulations can sometimes make that job even more difficult. In Washington, advertising your cannabis retail operation requires you to abide by very narrow guidelines about your signage, me …
Why You Need Digital Signage in Your Cannabis Dispensary
By Faai Steuer on August 16, 2017
With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store menus and advertising no longer just entails paper signage and handwritten chalkboards. With a variety of benefits, more and more cannabis disp …