Cannabis Dispensary Loyalty Programs 101
By Faai Steuer on Sep 5, 2017 12:00:00 PM
As more cannabis dispensaries open, it becomes increasingly difficult to stand out. Competition is inevitable. If your cannabis retail operation wants to make it in the long run, you have to provide customers with exceptional experiences.
5 Instagram Brand-Building Tools for Cannabis Retailers
By Faai Steuer on Aug 30, 2017 12:43:01 PM
Is your cannabis retail brand reaching fans on Instagram? Instagram currently boasts around 700 million monthly active users. In fact, it has become one of the most popular social networks worldwide. One report revealed Instagram has the highest engagement rates between customers and …
Marketing Your Cannabis Retail Operation in Washington
By Faai Steuer on Aug 21, 2017 12:12:39 PM
Marketing for any business can be a challenge, but in the cannabis industry, specific rules and regulations can sometimes make that job even more difficult. In Washington, advertising your cannabis retail operation requires you to abide by very narrow guidelines about your signage, me …
Why You Need Digital Signage in Your Cannabis Dispensary
By Faai Steuer on Aug 16, 2017 12:15:00 PM
With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store menus and advertising no longer just entails paper signage and handwritten chalkboards. With a variety of benefits, more and more cannabis disp …
3 Reasons to Invest in Touchscreen Menus at Your Dispensary
By Faai Steuer on Aug 14, 2017 11:50:00 AM
Dispensary owners have one of the most challenging and time-consuming jobs: staying profitable, looking after their staff, preventing theft, remaining compliant; the list goes on and on. And over time, it can become quite difficult keeping a pulse on the day-to-day: clutter might buil …
5 Easy Ways to Grow Your Dispensary with Digital Signage
By Faai Steuer on Jul 28, 2017 12:40:00 PM
One of the biggest retail trends right now is to focus on the in-store experience, and that is no different for marijuana dispensaries. Today, the goal is to create a sense of community and personalized service allowing customers to interact with your budtenders and products, fully im …
4 Creative In-Store Events for Your Cannabis Retail Operation
By Faai Steuer on Jul 24, 2017 12:16:54 PM
Thinking outside of the box can be a game changer for any business owner, and getting creative with your cannabis retail operation is no different. Instead of simply selling product to customers that walk through your door, why not expand your reach into the community and throw events …
How a Cannabis POS System Can Help Your Dispensary
By Faai Steuer on Jul 12, 2017 11:00:00 AM
It’s fair to say that most businesses will have a higher rate of success when they utilize tools designed with their industry in mind. Running a cannabis dispensary is no different, in that many aspects of your shop can benefit from the marijuana specific software available.
A Guide to Preparing Your Budtenders for the Sales Floor
By Faai Steuer on Jul 3, 2017 11:50:00 AM
A marijuana dispensary can’t afford to be understaffed or have budtenders who are poorly trained, so how can you ensure that your people are ready to interact with customers without pushing them too soon? It all comes down to the priorities and tools you put in place during their init …
How to Get a Budtender Job: 5 Crucial Application Inclusions
By Faai Steuer on Jun 28, 2017 12:06:13 PM
Trying to get a job in today’s economy is challenging enough, but trying to get hired in a niche industry can be an even taller task. When it comes to trying to get hired as a budtender, you might be surprised that it takes a little more preparation than your typical retail endeavor.
5 Low-Cost Strategies to Market Your Cannabis Dispensaries
By Faai Steuer on Jun 9, 2017 9:05:00 AM
You’ve weathered the cannabis application process, received your permits, paid the fees and can finally see the light at the end of the tunnel. Soon you’ll be open for business and ready to introduce your new dispensary to the world. If you're smart, you have a catchy name, logo, and …
Hiring Budtenders: How to Weed Out the Good From the Bad
By Faai Steuer on May 31, 2017 11:00:00 AM
There’s an old saying that says, a company is only as good as its people, and that seems to ring true whether you’re serving fast food or selling cars. Established industries know that they can’t afford to have staff members that can’t perform well, so how important must it be in a bu …