Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

10 Awesome Instagram Accounts for Cannabis Retailers to Follow Right Now

By Faai Steuer on Jan 15, 2019 11:50:00 AM

Cannabis Industry Instagram Accounts to Follow

Although laws within the states restrict the ways that marijuana dispensaries can advertise their product, Instagram has proven to be an important hub for those who have an appreciation for the cannabis plant to gather.

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Topics: Cannabis Retail

Cannabis Dispensary Design Best Practices & Examples

By Faai Steuer on Jan 8, 2019 11:50:00 AM

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Cannabis dispensary interior design has come a long way since the early days of marijuana legalization in Colorado and subsequent states, and as more money flows from the inevitable growth of the industry, dispensary owners are taking their designs to all new heights.

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How to Create a Great Cannabis Dispensary Customer Experience

By Faai Steuer on Dec 20, 2018 11:00:00 AM

Cova-Customer-Experience

Cannabis legalization is emerging at a time when consumers expect more from retail. The impact of online shopping has resulted in everyone from tiny boutiques to traditional retail establishments understanding that customers want to be lured by a pleasant shopping experience.

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5 Actionable Cannabis Retail Tips to Triple Your Profit in the Holiday Season

By Faai Steuer on Dec 13, 2018 11:30:00 AM

Holiday Tips for Cannabis Retailers

In 2017 cannabis sales the day before Thanksgiving increased so dramatically that Green Wednesday is now the second biggest holiday in the industry after 4/20. Not only that, but sales reportedly remain strong through Christmas into New Year’s Day, with customers typically buying more …

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How Cova Meets All Ontario Compliance and Reporting Requirements

By Faai Steuer on Dec 11, 2018 12:15:31 PM

Ontario Cannabis Retail Regulations

The initial steps have officially commenced for the second phase of the Ontario cannabis retail industry. The province opened the online application for privately-owned, brick and mortar retail cannabis stores and expect sales to begin in April 2019.

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Cannabis Marketing and Advertising Restrictions in Canada

By Faai Steuer on Dec 5, 2018 11:55:00 AM

Cannabis Marketing and Advertising Laws in Canada

Canada’s kickoff of adult-use cannabis became official this past October, now all eyes are on the nation as its newly legal industry dominates headlines around the world. For cannabis retail business owners in Canada however, trying to navigate a broader consumer market while also adh …

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10 Things You’ll Learn from the Cova Seminars in Oklahoma and Ontario

By Faai Steuer on Nov 30, 2018 11:50:00 AM

Cova Seminars in Ontario and Oklahoma

Starting a cannabis business is thrilling and treacherous all at the same time. As an aspiring cannabis retailer or dispensary owner, you will have the exciting opportunity to trailblaze a growing industry. But there are many potential pitfalls that await. From getting the licensing a …

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Topics: Cannabis Retail

7 Crucial Things All Budtenders Should Know

By Faai Steuer on Nov 19, 2018 11:55:00 AM

budtender training

Tricks of the trade come after being in one industry for a while, but there are a few elements any budtender just starting out in a marijuana dispensary must know. We’re not saying employees have to memorize the effects of hundreds of strains, but there are key components to their job …

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5 Considerations When Hiring a California Cannabis Consultant (Plus 2 Warning Signs)

By Faai Steuer on Oct 25, 2018 11:10:00 AM

How to hire a California Cannabis Consultant

In the span of roughly six years, we’ve witnessed the birth and meteoric rise of a new industry. The rate at which cannabis legalization has spread across North America is nothing short of amazing, and a clear indication of this incredible plant’s very bright future.

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Topics: Cannabis Retail

How to Open A Cannabis Store in Canada

By Faai Steuer on Oct 23, 2018 2:05:00 PM

How to open a dispensary in Canada

On October 17, Canada officially became the first G7 nation and the second country in the world to usher in legalized recreational cannabis, marking a history-making shift in the evolving legalization landscape. And Canada’s green injection is forecast to be a huge boost for its econo …

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Topics: Canada

How to Attract Tourists to Your Canadian Retail Cannabis Store

By Faai Steuer on Oct 16, 2018 11:50:00 AM

Cova-Cannabis-Tourism-Canada

Tourism is on the rise in Canada. 2017 was a landmark year with nearly 21 million visitors making the trip, breaking the 2002 record of 20.1 million. And now that non-medical cannabis is legal in Canada, it’s likely many tourists will recreationally indulge during their stay. Cannabis …

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How Manitoba Cannabis Retailers Can Remain Compliant

By Faai Steuer on Oct 4, 2018 11:50:00 AM

Cova-Cannabis-Retail-Compliance-Manitoba

The country of Canada is waiting with baited breath for October 17, the scheduled opening date for legal non-medical cannabis. In preparation, the Liquor, Gaming, and Cannabis Authority (LGCA) in Manitoba recently passed provincial cannabis retailer regulations.

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