Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

6 Cannabis Industry News Sites Retailers Should Be Reading Right Now

By Faai Steuer on February 28, 2019

Cannabis Industry Trade Publications

Part of what makes the legal cannabis industry so exciting is its volatility. Individuals and companies working to establish their cannabis businesses learn quickly to brace themselves for the evolving landscape of one of the fastest growing industries in the world. To be in the best …

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Topics: Cannabis Retail

5 Designers and Builders Redefining Cannabis Retail

By Faai Steuer on February 26, 2019

Cova-Cannabis-Retail-Builders-Designers

Cannabis legalization started to expand just as traditional brick-and-mortar retail was in the process of evolving. From strategically merchandising the store to facilitating the flow of customer traffic, to integrating digital technologies, dispensaries have started applying these an …

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5 Ways to Make Your Cannabis Retail Pop-Up Shop A Success

By Faai Steuer on February 19, 2019

Cannabis Retail Pop Up Shop

Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers to reach customers and boost sales. Whether up for a weekend or a few months, the pop-up shop’s temporary nature gives retailers the opportunity to quickly sell product and …

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8 Canadian Cannabis Retailers You Must Visit in Saskatchewan

By Faai Steuer on February 12, 2019

Cova-Eden-Cannabis

Whether you’re local to Saskatchewan or just passing through, it would be a shame to miss out on the bustling legal cannabis scene that’s growing throughout the province.

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8 Cannabis Industry Events Retailers Must Attend in 2019

By Faai Steuer on February 1, 2019

Cannabis Industry Events 2019

Building a business in one of the fastest growing industries in North America can be as volatile as it is exciting. Things are moving so quickly that trying to keep up with everything from industry news and market trends, to evolving regulations and the cannabis industry’s top movers …

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Topics: Cannabis Retail

3 Reasons Why Your Cannabis Retail Needs an Omnichannel Strategy

By Faai Steuer on January 28, 2019

Omnichannel and Cannabis Retail

Traditional retailers have felt the push and pull of consumers’ changing shopping behavior since the dawn of online shopping more than twenty years ago. From electronics stores to drugstores, the classic retail setup featuring aisle after aisle of merchandise populated by eager sales …

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4 Ways To Market Your Dispensary in California

By Faai Steuer on January 22, 2019

Cannabis Retail Marketing in California

Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile under legalization. The Golden State’s transition from medical to adult-use marijuana resulted in $2.5 Billion in legal sales last year, marking a reported decrease from 201 …

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10 Must See Cannabis Retail Stores in Alberta

By Faai Steuer on January 17, 2019

Cova-CannaCabana-1-1

The province of Alberta fully embraced federal legalization and as a result, their retail cannabis scene is thriving. From locally-owned and operated shops to national retailers, Albertans and those who pass through have a wide array of awesome cannabis shops to choose from.

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10 Awesome Instagram Accounts for Cannabis Retailers to Follow Right Now

By Faai Steuer on January 15, 2019

Cannabis Industry Instagram Accounts to Follow

Although laws within the states restrict the ways that marijuana dispensaries can advertise their product, Instagram has proven to be an important hub for those who have an appreciation for the cannabis plant to gather.

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Topics: Cannabis Retail

Cannabis Dispensary Design Best Practices & Examples

By Faai Steuer on January 8, 2019

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Cannabis dispensary interior design has come a long way since the early days of marijuana legalization in Colorado and subsequent states, and as more money flows from the inevitable growth of the industry, dispensary owners are taking their designs to all new heights.

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How to Create a Great Cannabis Dispensary Customer Experience

By Faai Steuer on December 20, 2018

Cova-Customer-Experience

Cannabis legalization is emerging at a time when consumers expect more from retail. The impact of online shopping has resulted in everyone from tiny boutiques to traditional retail establishments understanding that customers want to be lured by a pleasant shopping experience.

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5 Actionable Cannabis Retail Tips to Triple Your Profit in the Holiday Season

By Faai Steuer on December 13, 2018

Holiday Tips for Cannabis Retailers

In 2017 cannabis sales the day before Thanksgiving increased so dramatically that Green Wednesday is now the second biggest holiday in the industry after 4/20. Not only that, but sales reportedly remain strong through Christmas into New Year’s Day, with customers typically buying more …

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