Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

A Quick Start Guide to Metrc for Cannabis Retailers in California

By Faai Steuer on October 7, 2019

Cova-Metrc-California

As a newly licensed cannabis retailer in California, you likely have some questions or concerns about getting started with Metrc — the state’s chosen cannabis track-and-trace, a.k.a. traceability system.

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5 Marketing Tips to Make Your Cannabis Retail Store Stand Out

By Faai Steuer on October 2, 2019

Cannabis Retail Marketing Tips

With the dispensary scene growing bigger and more competitive by the day, it’s more important than ever to create a unique cannabis retail experience that inspires and delights new customers — and ultimately keeps them coming back for more. In fact, the bigger the industry grows, it’s …

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How to Value Your Cannabis Dispensary and Retail Marijuana License

By Faai Steuer on September 25, 2019

Cova-How-to-Value-a-Cannabis-Business

As the industry continues to mature, cannabis company mergers and acquisitions (M&A) are becoming more frequent. Vertically integrated, multi-state operators are consolidating to establish massive cannabis footprints across multiple markets — and once the U.S. goes legal federally …

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Topics: Cannabis Retail

How to Train Budtenders for Success: Tips and Requirements for New Cannabis Markets

By Faai Steuer on September 6, 2019

Cova-Retail-Cannabis-Budtender-Training

New cannabis markets in Illinois, Michigan, and Missouri don’t just mean expanded access for patients and adults — they also mean new opportunities for those looking to get a foot in the door of the booming cannabis industry. And on the retail side, budtending is one of the most sough …

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Announcing the Next Generation of Live Online Cannabis Retail Menus

By Faai Steuer on September 3, 2019

Cova-Weedmaps-Live-Menus

With an industry that’s growing bigger by the day, there’s never been a better time to launch a cannabis retail venture. But, as with anything worthwhile, running a dispensary comes with its own unique set of challenges.

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Topics: Cannabis Retail

13 Oklahoma Medical Marijuana Dispensaries You Should Know

By Faai Steuer on August 31, 2019

Cova-Oklahoma-Cannabis-Dispensary-LivingLeaf

Since its launch in October 2018, the medical cannabis market and the number of Oklahoma medical marijuana dispensaries have skyrocketed. Total sales topped $23 million in May alone, and patient numbers continue to grow by the day.

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12 Must See Cannabis Retailers in Ontario

By Faai Steuer on July 31, 2019

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Ontario is set to get 50 more stores this fall. Of the 50 new stores, 42 will be allocated by lottery and eight will be available for stores on First Nations reserves. Lucky winners of Ontario’s last cannabis license lottery are beginning to open up shop. We’re happy to see 20 out of …

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The Best Cities to Open a Retail Cannabis Shop in Canada

By Faai Steuer on July 2, 2019

The Best Cities to Open a Retail Cannabis Shop in Canada

Canada’s recreational cannabis industry has been in operation for a little more than a year, and it’s already seen explosive growth. Even, Ontario saw cannabis sales more than double in April on the back of new store openings. Canada's retailers can barely keep up with the high number …

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Topics: Canada

How Much It Costs to Open a Cannabis Dispensary in Missouri

By Faai Steuer on June 18, 2019

Cova-How-Much-Does-It-Cost-to-Open-a-Dispensary-in-Missouri

Cannabis dispensaries are like any retail business, only they come with a host of added costs related to licensing and meeting regulations. With the rise of the medical marijuana industry in Missouri, there are many new business opportunities, but licensing, control measures, and othe …

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How to Market a Cannabis Retail Store: The Dos and Don’ts

By Faai Steuer on June 6, 2019

How to Market a Cannabis Retail Store

With the federal legalization of adult-use cannabis in Canada and both recreational and medical cannabis reform continuing to sweep the U.S., the cannabis retail landscape is growing daily. And in order to stand apart from the competition, dispensary owners must put time, effort, and …

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4 Things You’ll Learn When You Attend Cova’s Seminars in Michigan & Missouri

By Faai Steuer on June 4, 2019

Cova-Cannabis-Seminar-Missouri-and-Michigan

When a new cannabis market opens like Missouri and Michigan, there’s always a mix of excitement and trepidation for entrepreneurs. The complex legalities of any cannabis market can feel intimidating and, as a result, many people interested in opening a dispensary never make it past th …

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Topics: Cannabis Retail

Dispensary Marketing Manager Job Description: 5 Critical Functions

By Faai Steuer on May 30, 2019

Cova-Cannabis-Retail-Marketing-Manager

Just like any other retail business, marketing plays a major role in the success of your cannabis dispensary. Having a well-researched marketing strategy and executing targeted advertising campaigns can help drive business to your store and boost your bottom line.

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