Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How Much It Costs to Open a Cannabis Dispensary in Missouri

By Faai Steuer on Jun 18, 2019 11:50:00 AM

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Cannabis dispensaries are like any retail business, only they come with a host of added costs related to licensing and meeting regulations. With the rise of the medical marijuana industry in Missouri, there are many new business opportunities, but licensing, control measures, and othe …

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How to Market a Cannabis Retail Store: The Dos and Don’ts

By Faai Steuer on Jun 6, 2019 11:50:00 AM

How to Market a Cannabis Retail Store

With the federal legalization of adult-use cannabis in Canada and both recreational and medical cannabis reform continuing to sweep the U.S., the cannabis retail landscape is growing daily. And in order to stand apart from the competition, dispensary owners must put time, effort, and …

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4 Things You’ll Learn When You Attend Cova’s Seminars in Michigan & Missouri

By Faai Steuer on Jun 4, 2019 11:50:00 AM

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When a new cannabis market opens like Missouri and Michigan, there’s always a mix of excitement and trepidation for entrepreneurs. The complex legalities of any cannabis market can feel intimidating and, as a result, many people interested in opening a dispensary never make it past th …

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Topics: Cannabis Retail

Dispensary Marketing Manager Job Description: 5 Critical Functions

By Faai Steuer on May 30, 2019 11:55:42 AM

Cova-Cannabis-Retail-Marketing-Manager

Just like any other retail business, marketing plays a major role in the success of your cannabis dispensary. Having a well-researched marketing strategy and executing targeted advertising campaigns can help drive business to your store and boost your bottom line.

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Cannabis Recall Procedures in Canada

By Faai Steuer on May 28, 2019 11:30:00 AM

Cova-Cannabis-Retail-Laws-Canada

Even the most careful cannabis supplier can have a bad day. Perhaps a piece of equipment malfunctions or a batch is mislabeled. In these situations, what are the cannabis recall procedures in Canada for Licensed Producers and retailers?

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10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager

By Faai Steuer on May 23, 2019 11:45:00 AM

Cova-Cannabis-Industry-Marketing-Manager

As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …

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How to Staff a Cannabis Retail Store or Dispensary

By Faai Steuer on May 21, 2019 11:50:00 AM

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You should know by now that when compared to other retail businesses, cannabis is a unique vertical. Before embarking on such a nuanced business venture, it’s essential to ask yourself the right questions and understand the steps involved in opening your own dispensary.

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5 Inventory Management Mistakes to Avoid at Your Cannabis Retail Store

By Faai Steuer on May 2, 2019 11:50:00 AM

Cannabis Retail Inventory Mistakes

When it comes to cannabis retail, proper inventory management isn’t just a smart business practice — it’s a regulatory mandate. In our industry, failure to correctly track, monitor, and report inventory can cause significant headaches in the form of fines or even loss of licensure.

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Sticker Shock: How to Talk to Customers About Premium Cannabis Price Tags

By Faai Steuer on Apr 24, 2019 11:50:00 AM

What does weed cost?

As the industry continues to shed the negative stereotypes and stigmas once heavily associated with cannabis consumption, dispensaries are seeing an uptick in visits from cannabis newcomers. These customers typically have plenty of questions about the various products they see on your …

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Customer Story: Learn how ECO Cannabis turned a unique vision into a memorable dispensary experience.

By Faai Steuer on Apr 17, 2019 10:24:23 PM

Eco Cannabis Opening

When ECO Cannabis officially opened its doors on January 10, 2019, it was more than just the launch of another California dispensary — it was the realization of Kevin Ahaesy’s vision for what a modern-day cannabis retail store should be. Unsatisfied with the typical Oakland dispensary …

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Topics: Customer Story

5 Ways to Nail 420 and Rake in Cannabis Retail Sales in 2021

By Faai Steuer on Mar 29, 2019 11:00:00 AM

420 Cannabis Retail Tips 2021

There is no bigger holiday for cannabis consumers than April 20. And although 2020 was probably an anomaly because of the pandemic, be prepared for cannabis retail sales to soar again in 2021 as customers would probably return in hordes and cannabis dispensaries must be prepared.

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Beyond Demographics: Cannabis Consumer Segmentation Best Practices and Tips

By Faai Steuer on Mar 26, 2019 12:30:00 PM

Cannabis Dispensary Customer Segmentation Tips

When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and strategies employed in traditional retail.

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