Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Customer Story: A First-Round Ontario Cannabis Lottery Winner Shares His Struggle for Retail Success

By Faai Steuer on Nov 13, 2019 10:03:11 AM

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On the heels of Ontario’s second cannabis store lottery, 42 hopeful marijuana retailers are scrambling to complete their applications and open their doors as quickly as they can. And though the process for this second wave of licensing is rigorous, it pales in comparison to what the f …

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Topics: Customer Story

Canadian Cannabis Retail Benchmarks After One Year of Sales

By Faai Steuer on Nov 8, 2019 12:30:00 PM

Cova-Canada-Cannabis-Stats

On October 17, 2019, Canada celebrated the first anniversary of the federal legalization of recreational cannabis. And while total first-year retail sales didn’t quite reach the levels that some anticipated, the industry has slowly but surely picked up momentum over the past few month …

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Topics: Canada

How to Set Up and Maintain a Compliant Inventory System for Your Marijuana Retail Store

By Faai Steuer on Oct 29, 2019 10:50:00 AM

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The heart of any successful retail operation is a solid inventory management system. But when your business involves sales of a highly valuable and perishable product like cannabis, proper inventory management becomes even more crucial — not to mention that it’s also a legal requireme …

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The Future of Cannabis Retail is Here (VIDEO)

By Faai Steuer on Oct 10, 2019 12:30:00 PM

Cannabis Retail in Canada

The cannabis industry has a storied past. And due to its long history of prohibition, it is one of the most highly regulated markets in the U.S. and Canada. However, as the industry continues to traverse the globe and shows no signs of slowing down, we believe the future of cannabis b …

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Topics: Cannabis Retail

A Quick Start Guide to Metrc for Cannabis Retailers in California

By Faai Steuer on Oct 7, 2019 11:50:00 AM

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As a newly licensed cannabis retailer in California, you likely have some questions or concerns about getting started with Metrc — the state’s chosen cannabis track-and-trace, a.k.a. traceability system.

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5 Marketing Tips to Make Your Cannabis Retail Store Stand Out

By Faai Steuer on Oct 2, 2019 11:50:00 AM

Cannabis Retail Marketing Tips

With the dispensary scene growing bigger and more competitive by the day, it’s more important than ever to create a unique cannabis retail experience that inspires and delights new customers — and ultimately keeps them coming back for more. In fact, the bigger the industry grows, it’s …

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How to Value Your Cannabis Dispensary and Retail Marijuana License

By Faai Steuer on Sep 25, 2019 11:39:48 AM

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As the industry continues to mature, cannabis company mergers and acquisitions (M&A) are becoming more frequent. Vertically integrated, multi-state operators are consolidating to establish massive cannabis footprints across multiple markets — and once the U.S. goes legal federally …

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Topics: Cannabis Retail

How to Train Budtenders for Success: Tips and Requirements for New Cannabis Markets

By Faai Steuer on Sep 6, 2019 12:32:56 PM

Cova-Retail-Cannabis-Budtender-Training

New cannabis markets in Illinois, Michigan, and Missouri don’t just mean expanded access for patients and adults — they also mean new opportunities for those looking to get a foot in the door of the booming cannabis industry. And on the retail side, budtending is one of the most sough …

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Announcing the Next Generation of Live Online Cannabis Retail Menus

By Faai Steuer on Sep 3, 2019 12:00:51 PM

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With an industry that’s growing bigger by the day, there’s never been a better time to launch a cannabis retail venture. But, as with anything worthwhile, running a dispensary comes with its own unique set of challenges.

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Topics: Cannabis Retail

13 Oklahoma Medical Marijuana Dispensaries You Should Know

By Faai Steuer on Aug 31, 2019 11:50:00 AM

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Since its launch in October 2018, the medical cannabis market and the number of Oklahoma medical marijuana dispensaries have skyrocketed. Total sales topped $23 million in May alone, and patient numbers continue to grow by the day.

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12 Must See Cannabis Retailers in Ontario

By Faai Steuer on Jul 31, 2019 11:53:22 AM

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Ontario is set to get 50 more stores this fall. Of the 50 new stores, 42 will be allocated by lottery and eight will be available for stores on First Nations reserves. Lucky winners of Ontario’s last cannabis license lottery are beginning to open up shop. We’re happy to see 20 out of …

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The Best Cities to Open a Retail Cannabis Shop in Canada

By Faai Steuer on Jul 2, 2019 11:50:00 AM

The Best Cities to Open a Retail Cannabis Shop in Canada

Canada’s recreational cannabis industry has been in operation for a little more than a year, and it’s already seen explosive growth. Even, Ontario saw cannabis sales more than double in April on the back of new store openings. Canada's retailers can barely keep up with the high number …

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Topics: Canada