Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Recall Procedures in Canada

By Faai Steuer on May 28, 2019

Cova-Cannabis-Retail-Laws-Canada

Even the most careful cannabis supplier can have a bad day. Perhaps a piece of equipment malfunctions or a batch is mislabeled. In these situations, what are the cannabis recall procedures in Canada for Licensed Producers and retailers?

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10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager

By Faai Steuer on May 23, 2019

Cova-Cannabis-Industry-Marketing-Manager

As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …

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How to Staff a Cannabis Retail Store or Dispensary

By Faai Steuer on May 21, 2019

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You should know by now that when compared to other retail businesses, cannabis is a unique vertical. Before embarking on such a nuanced business venture, it’s essential to ask yourself the right questions and understand the steps involved in opening your own dispensary.

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5 Inventory Management Mistakes to Avoid at Your Cannabis Retail Store

By Faai Steuer on May 2, 2019

Cannabis Retail Inventory Mistakes

When it comes to cannabis retail, proper inventory management isn’t just a smart business practice — it’s a regulatory mandate. In our industry, failure to correctly track, monitor, and report inventory can cause significant headaches in the form of fines or even loss of licensure.

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Sticker Shock: How to Talk to Customers About Premium Cannabis Price Tags

By Faai Steuer on April 24, 2019

What does weed cost?

As the industry continues to shed the negative stereotypes and stigmas once heavily associated with cannabis consumption, dispensaries are seeing an uptick in visits from cannabis newcomers. These customers typically have plenty of questions about the various products they see on your …

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Customer Story: Learn how ECO Cannabis turned a unique vision into a memorable dispensary experience.

By Faai Steuer on April 17, 2019

Eco Cannabis Opening

When ECO Cannabis officially opened its doors on January 10, 2019, it was more than just the launch of another California dispensary — it was the realization of Kevin Ahaesy’s vision for what a modern-day cannabis retail store should be. Unsatisfied with the typical Oakland dispensary …

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Topics: Customer Story

5 Ways to Nail 420 and Rake in Cannabis Retail Sales in 2021

By Faai Steuer on March 29, 2019

420 Cannabis Retail Tips 2021

There is no bigger holiday for cannabis consumers than April 20. And although 2020 was probably an anomaly because of the pandemic, be prepared for cannabis retail sales to soar again in 2021 as customers would probably return in hordes and cannabis dispensaries must be prepared.

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Beyond Demographics: Cannabis Consumer Segmentation Best Practices and Tips

By Faai Steuer on March 26, 2019

Cannabis Dispensary Customer Segmentation Tips

When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and strategies employed in traditional retail.

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4 Creative Ways to Design & Furnish Your Dispensary on a Budget

By Faai Steuer on March 20, 2019

Cova-DIY-Cannabis-Dispensary-Design

With so many new dispensaries opening across North America, it’s clear that cannabis retailers understand out of the gate how crucial the dispensary customer experience is to the growing industry.

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How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint

By Faai Steuer on March 12, 2019

Cova-Cannabis-Retail-Experience-Marketing

As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope for the best. If you want your venture to truly thrive, you’re going to have to make your store stand out.

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5 Important Interview Questions for a Cannabis Retail Compliance Manager

By Faai Steuer on March 8, 2019

Interview Questions for Cannabis Compliance Manager

It’s no secret that the cannabis industry is fraught with legal complexities. To defend against diversion to the black market, tainted products, and minors getting their hands on cannabis, compliance requirements are stringent. As dispensary operations grow more complex, many hire a m …

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12 California Dispensaries That Are Redefining Cannabis Retail

By Faai Steuer on March 6, 2019

Cova-Eco-Cannabis

Even though adult-use has only been in effect since 2018, cannabis retail in California has already started changing the game. Not only do retail owners in the Golden State have to maintain cannabis compliance in a regulatory market that is still evolving. Retailers are also using the …

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