Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

4 Creative Ways to Design & Furnish Your Dispensary on a Budget

By Faai Steuer on Mar 20, 2019 12:43:50 PM

Cova-DIY-Cannabis-Dispensary-Design

With so many new dispensaries opening across North America, it’s clear that cannabis retailers understand out of the gate how crucial the dispensary customer experience is to the growing industry.

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How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint

By Faai Steuer on Mar 12, 2019 12:00:00 PM

Cova-Cannabis-Retail-Experience-Marketing

As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope for the best. If you want your venture to truly thrive, you’re going to have to make your store stand out.

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5 Important Interview Questions for a Cannabis Retail Compliance Manager

By Faai Steuer on Mar 8, 2019 11:30:00 AM

Interview Questions for Cannabis Compliance Manager

It’s no secret that the cannabis industry is fraught with legal complexities. To defend against diversion to the black market, tainted products, and minors getting their hands on cannabis, compliance requirements are stringent. As dispensary operations grow more complex, many hire a m …

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12 California Dispensaries That Are Redefining Cannabis Retail

By Faai Steuer on Mar 6, 2019 11:00:00 AM

Cova-Eco-Cannabis

Even though adult-use has only been in effect since 2018, cannabis retail in California has already started changing the game. Not only do retail owners in the Golden State have to maintain cannabis compliance in a regulatory market that is still evolving. Retailers are also using the …

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6 Cannabis Industry News Sites Retailers Should Be Reading Right Now

By Faai Steuer on Feb 28, 2019 10:58:40 AM

Cannabis Industry Trade Publications

Part of what makes the legal cannabis industry so exciting is its volatility. Individuals and companies working to establish their cannabis businesses learn quickly to brace themselves for the evolving landscape of one of the fastest growing industries in the world. To be in the best …

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Topics: Cannabis Retail

5 Designers and Builders Redefining Cannabis Retail

By Faai Steuer on Feb 26, 2019 11:50:00 AM

Cova-Cannabis-Retail-Builders-Designers

Cannabis legalization started to expand just as traditional brick-and-mortar retail was in the process of evolving. From strategically merchandising the store to facilitating the flow of customer traffic, to integrating digital technologies, dispensaries have started applying these an …

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5 Ways to Make Your Cannabis Retail Pop-Up Shop A Success

By Faai Steuer on Feb 19, 2019 12:17:32 PM

Cannabis Retail Pop Up Shop

Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers to reach customers and boost sales. Whether up for a weekend or a few months, the pop-up shop’s temporary nature gives retailers the opportunity to quickly sell product and …

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8 Canadian Cannabis Retailers You Must Visit in Saskatchewan

By Faai Steuer on Feb 12, 2019 12:23:58 PM

Cova-Eden-Cannabis

Whether you’re local to Saskatchewan or just passing through, it would be a shame to miss out on the bustling legal cannabis scene that’s growing throughout the province.

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8 Cannabis Industry Events Retailers Must Attend in 2019

By Faai Steuer on Feb 1, 2019 11:50:00 AM

Cannabis Industry Events 2019

Building a business in one of the fastest growing industries in North America can be as volatile as it is exciting. Things are moving so quickly that trying to keep up with everything from industry news and market trends, to evolving regulations and the cannabis industry’s top movers …

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Topics: Cannabis Retail

3 Reasons Why Your Cannabis Retail Needs an Omnichannel Strategy

By Faai Steuer on Jan 28, 2019 11:50:00 AM

Omnichannel and Cannabis Retail

Traditional retailers have felt the push and pull of consumers’ changing shopping behavior since the dawn of online shopping more than twenty years ago. From electronics stores to drugstores, the classic retail setup featuring aisle after aisle of merchandise populated by eager sales …

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4 Ways To Market Your Dispensary in California

By Faai Steuer on Jan 22, 2019 11:50:00 AM

Cannabis Retail Marketing in California

Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile under legalization. The Golden State’s transition from medical to adult-use marijuana resulted in $2.5 Billion in legal sales last year, marking a reported decrease from 201 …

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10 Must See Cannabis Retail Stores in Alberta

By Faai Steuer on Jan 17, 2019 11:52:25 AM

Cova-CannaCabana-1-1

The province of Alberta fully embraced federal legalization and as a result, their retail cannabis scene is thriving. From locally-owned and operated shops to national retailers, Albertans and those who pass through have a wide array of awesome cannabis shops to choose from.

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