Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Location Requirements for Cannabis Retailers in British Columbia

By Faai Steuer on August 7, 2018

Cova-Cannabis-Retail-Location-Rules-British-Columbia

If you’re preparing to apply for a non-medical cannabis retail license in British Columbia (BC), you’ll need to make sure your application meets all the criteria set forth by the province. BC has put out specific cannabis retail guidelines regarding various business elements, includin …

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5 Key Elements of a Successful Cannabis Retail Business Plan

By Faai Steuer on July 30, 2018

Cannabis Retail Business Plan

So, you’ve decided to open a cannabis retail business. Congratulations! You’re preparing to enter one of the most exciting and fastest-growing industries in the world .

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5 Cannabis Industry Events Retailers Can’t Afford to Miss

By Faai Steuer on July 23, 2018

Top 5 Cannabis Industry Events

Owning a cannabis retail operation is a labor of love that requires meticulous attention to detail, an unwavering passion for cannabis, and a desire to learn. If you’re an entrepreneur in this burgeoning industry, it’s critical that you stay up to date on the latest news, market trend …

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Topics: Cannabis Retail

Alberta’s Mandatory Cannabis Retail Training at a Glance

By Faai Steuer on July 19, 2018

SellSafe Cannabis Retail Training

As Canadians look forward to the start of non-medical cannabis sales later this fall, cannabis retail owners are busily preparing to ensure they meet all provincial regulations and criteria before opening day.

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5 Local Outreach Ideas for Cannabis Retail Owners

By Faai Steuer on July 17, 2018

Cannabis Retail Community Service

As a cannabis retailer, you’re looking for ways to establish brand awareness and set yourself apart from competitors. At the same time, you want to do your part to help break the lingering stigma surrounding cannabis, as well as foster goodwill and genuine relationships within your lo …

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Top 7 Cannabis Consultants in California

By Faai Steuer on June 19, 2018

Cova-Cannabis-Consultants-California

With ever-changing regulations across the industry and recently-updated policies in California, it can be challenging for cannabis newcomers to keep up with licensing requirements and procedures. And if you’re looking to launch a California cannabis retail operation, you’ll also need …

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Topics: Cannabis Retail

How to Lose Your Cannabis Retail License

By Faai Steuer on June 7, 2018

Cova-How-To-Lose-Cannabis-Retail-License

Obtaining a cannabis retail license is no easy feat. There’s a hefty amount of paperwork involved, as well as mandatory background checks and, of course, money in application and licensing fees. Needless to say, once you’ve received your license, you’re going to want to take precautio …

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How To Structure A Winning Cannabis Retail Rewards Program

By Faai Steuer on May 22, 2018

Cannabis Retail Loyalty Program

Every business success story begins with the golden buzzword: loyalty. In today’s burgeoning cannabis industry, a dispensary loyalty program is truly a key marketing ingredient to establish a thriving retail operation and ensure customer retention. That said, when it comes down to the …

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How to Get an Annual Dispensary License in California

By Faai Steuer on May 4, 2018

Dispensary License Application in California

Keeping your doors open after the July 1 deadline should be a top priority at your cannabis retail operation. To ensure business runs as usual, you’ll need to apply for a permanent business permit with the Bureau of Cannabis Control (BCC) through their online licensing system.

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Cannabis Dispensary Compliance Manager Job Description: 5 Key Responsibilities

By Faai Steuer on May 2, 2018

Compliance Manager

You already know that as a cannabis retail owner, compliance is your number-one priority. After all, a compliance infraction can potentially result in the revocation of your commercial cannabis operator’s license — which would effectively put you out of business.

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Dispensary Menus and Your Customer Experience

By Faai Steuer on April 17, 2018

Self-serve kiosk

We know we don’t have to tell you this, but it’s 2019. That means if you’re still rocking laminated menu sheets or three-ring binders full of menu items in your cannabis retail store, well, it’s time to upgrade.

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3 Ways to Maximize Cannabis Retail Sales on 4/20

By Faai Steuer on April 13, 2018

Cova-Merchandise-Cannabis-Retail-Operation-420

It’s mid-April, and we all know what that means: it’s almost time for the highest of all holidays, April 20 — or as it’s colloquially known among cannabis consumers, 4/20.

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