Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Get an Annual Dispensary License in California

By Faai Steuer on May 4, 2018 1:10:00 PM

Dispensary License Application in California

Keeping your doors open after the July 1 deadline should be a top priority at your cannabis retail operation. To ensure business runs as usual, you’ll need to apply for a permanent business permit with the Bureau of Cannabis Control (BCC) through their online licensing system.

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Cannabis Dispensary Compliance Manager Job Description: 5 Key Responsibilities

By Faai Steuer on May 2, 2018 11:50:00 AM

Compliance Manager

You already know that as a cannabis retail owner, compliance is your number-one priority. After all, a compliance infraction can potentially result in the revocation of your commercial cannabis operator’s license — which would effectively put you out of business.

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Dispensary Menus and Your Customer Experience

By Faai Steuer on Apr 17, 2018 11:50:00 AM

Self-serve kiosk

We know we don’t have to tell you this, but it’s 2019. That means if you’re still rocking laminated menu sheets or three-ring binders full of menu items in your cannabis retail store, well, it’s time to upgrade.

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3 Ways to Maximize Cannabis Retail Sales on 4/20

By Faai Steuer on Apr 13, 2018 11:50:00 AM

Cova-Merchandise-Cannabis-Retail-Operation-420

It’s mid-April, and we all know what that means: it’s almost time for the highest of all holidays, April 20 — or as it’s colloquially known among cannabis consumers, 4/20.

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Dispensary Manager Job Description: 5 Key Responsibilities

By Faai Steuer on Apr 5, 2018 11:50:00 AM

Cova-Cannabis-Dispensary-Manager

If you’re getting ready to launch your cannabis retail operation or are expanding into a new location, you know there’s a lot involved with the process. Between state licensing, local approval, finding a location and preparing it for business, there’s a lot on your plate.

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Compliant POS System for Saskatchewan Cannabis Retailers

By Faai Steuer on Apr 3, 2018 11:50:00 AM

Cannabis Retail Inventory Management in Saskatchewan

Ahead of Canada’s federal legalization of cannabis, Saskatchewan has issued a request for proposals (RFP) from prospective cannabis retailers. The Saskatchewan Liquor and Gaming Authority (SLGA), which is in charge of administering cannabis retail licenses, has also published a guide …

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Top 3 Reasons to Attend the Cannabis & Hemp Expo in Alberta

By Faai Steuer on Mar 23, 2018 11:50:00 AM

Cannabis & Hemp Expo

With only a few weeks left until the Cannabis & Hemp Expo takes over Alberta, we're sharing our top reasons to attend the two-day immersive event.

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Topics: Cannabis Retail

California Cannabis Retail License Application Do’s & Don’ts

By Faai Steuer on Feb 28, 2018 11:50:00 AM

Cova-Apply-For-California-Cannabis-Retail-License.jpg

Adult-use cannabis has been legal in California for a full two months. However, that doesn’t mean that you can legally purchase it – or establish a cannabis retail operation – anywhere in the state.

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Identify Your Cannabis Retail Target Audience in Washington

By Faai Steuer on Feb 15, 2018 1:07:37 PM

Cannabis retail target audiences

When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.

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Facebook and Your Cannabis Dispensary Marketing Plan 

By Faai Steuer on Feb 13, 2018 11:50:00 AM

Facebook and Your Cannabis Dispensary

Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …

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5 Reasons You Absolutely Can't Miss CannaCon Seattle

By Faai Steuer on Feb 2, 2018 11:50:00 AM

CannaCon-landing-page.jpg

With a full itinerary and endless networking opportunities available, CannaCon Seattle is one industry event you won't want to miss. The three-day immersive experience lands in the Evergreen State in just a few weeks, so we’re sharing five reasons to attend. One’s a money saver!

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Topics: Cannabis Retail

Using Market Segmentation to Boost Your California Dispensary

By Faai Steuer on Feb 1, 2018 11:50:00 AM

California cannabis dispensary

If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …

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