Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

11 Budtender Interview Questions Dispensaries Should Ask

By Faai Steuer on May 26, 2017 11:55:00 AM

10 Interview Questions You Have To  Ask Your Budtenders

A trustworthy and dependable set of dispensary staff is crucial for the success of any business, and the cannabis industry is no exception. While your profitability can come from other aspects of your dispensary, like a time-saving dispensary POS or an awesome marketing strategy, your …

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How to Stand Out at Your Dispensary on 420

By Faai Steuer on Apr 19, 2017 11:02:01 AM

4/20 is all about breaking through the noise. Lots of people, activity, and anticipation naturally means a ton of competition to get noticed. But you don’t need to spend thousands to play in this park. Dispensary customers aren’t looking for champagne and a red carpet – all they want …

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How to Improve Cannabis Product Photography at Your Dispensary

By Faai Steuer on Apr 14, 2017 11:45:00 AM

Let’s face it – we live in a world that’s dominated by imagery, and anything less than stellar will fall by the wayside pretty quickly. Why is this important to you? Because what you put out in the world is an aesthetic representation of your brand. No matter how great your product is …

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Generational Cannabis Marketing: Tips to Reach Baby Boomers

By Faai Steuer on Apr 11, 2017 11:53:55 AM

As a dispensary owner, you cater to a variety of customers all with varying needs and reasons for using marijuana. Some may use it recreationally while others like the baby boomer generation who enjoyed that occasional pre-roll in their 20s are now turning to cannabis as a way to alle …

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10 Inspiring Examples of Cannabis Branding

By Faai Steuer on Mar 31, 2017 1:22:32 PM

For any product, your branding strategy can either make or break your success on the market. Product marketing has gone beyond just effective advertising, and branding has become the method through which businesses define their credibility, quality, and reputation. Long ago, the legal …

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Innovative Funding Solutions for Cannabis Dispensaries

By Faai Steuer on Mar 29, 2017 12:28:08 PM

Since its inception, funding and banking have been the biggest logistical problems surrounding the legal marijuana industry in the U.S. In a nutshell, for marijuana entrepreneurs, gaining business funding for their endeavors is painstakingly difficult compared to those in other sector …

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How to Make Your Dispensary a Destination

By Faai Steuer on Mar 14, 2017 11:07:20 AM

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As a dispensary owner, becoming a destination might not be high on your list of priorities – but it’s definitely something you should be aware of. Consider the following: the year marijuana was legalized in Colorado, many travel sites saw a 75 percent increase in tourism to The Centen …

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Dispensary Branding: Why and How It's Crucially Important

By Faai Steuer on Mar 7, 2017 9:18:00 AM

With the cannabis movement moving forward and the industry continuing to break sales records and tax revenues each year, more and more celebrities and companies are looking at the industry and wanting to get in.

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4 Major Advantages of Cannabis Dispensary POS Software

By Faai Steuer on Jan 25, 2017 11:10:23 AM

When it comes to setting up your dispensary, you have a lot of choices to make. Location, product sourcing, and deciding how you will deal with compliance issues are all things you’ll have to deal with. Additionally, you’ll want to select a software capable of helping you run every as …

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Training for Medical Dispensary Employees: Are You on Par?

By Faai Steuer on Jan 13, 2017 3:49:49 PM

Medical Training for Medical Work? When you visit the pharmacist with a prescription, you receive the service and medical advice of a pharmacist in regards to your dosage and uses of your prescription medication to alleviate the symptoms of the medical condition to be treated. As you …

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