How to Advertise a Cannabis Dispensary in California
By Faai Steuer on December 11, 2017
With the medical usage of cannabis in full swing, and adult recreational sales scheduled to begin in a matter of weeks, California cannabis retailers are struggling with the challenge of how to advertise a cannabis dispensary effectively. In an effort to dissuade children from cannabi …
Grow Your Washington Cannabis Dispensary with Online Menus
By Faai Steuer on December 8, 2017
As a Washington state cannabis retailer, you’re faced with challenges that most traditional retail businesses don’t have to deal with—including tight restrictions on cannabis retail marketing and advertising efforts.
4 Steps to Profitable Cannabis Retail Promotions
By Faai Steuer on November 6, 2017
Running a cannabis retail store is, in many respects, just like running any other retail operation. For instance: despite the fact that you can’t advertise your shop in many traditional ways, you can still offer in-store promotions, specials, deals and discounts to help keep your cust …
Cannabis Dispensary Loyalty Programs 101
By Faai Steuer on September 5, 2017
As more cannabis dispensaries open, it becomes increasingly difficult to stand out. Competition is inevitable. If your cannabis retail operation wants to make it in the long run, you have to provide customers with exceptional experiences.
5 Instagram Brand-Building Tools for Cannabis Retailers
By Faai Steuer on August 30, 2017
Is your cannabis retail brand reaching fans on Instagram? Instagram currently boasts around 700 million monthly active users. In fact, it has become one of the most popular social networks worldwide. One report revealed Instagram has the highest engagement rates between customers and …
Marketing Your Cannabis Retail Operation in Washington
By Faai Steuer on August 21, 2017
Marketing for any business can be a challenge, but in the cannabis industry, specific rules and regulations can sometimes make that job even more difficult. In Washington, advertising your cannabis retail operation requires you to abide by very narrow guidelines about your signage, me …
3 Reasons to Invest in Touchscreen Menus at Your Dispensary
By Faai Steuer on August 14, 2017
Dispensary owners have one of the most challenging and time-consuming jobs: staying profitable, looking after their staff, preventing theft, remaining compliant; the list goes on and on. And over time, it can become quite difficult keeping a pulse on the day-to-day: clutter might buil …
4 Creative In-Store Events for Your Cannabis Retail Operation
By Faai Steuer on July 24, 2017
Thinking outside of the box can be a game changer for any business owner, and getting creative with your cannabis retail operation is no different. Instead of simply selling product to customers that walk through your door, why not expand your reach into the community and throw events …
5 Low-Cost Strategies to Market Your Cannabis Dispensaries
By Faai Steuer on June 9, 2017
You’ve weathered the cannabis application process, received your permits, paid the fees and can finally see the light at the end of the tunnel. Soon you’ll be open for business and ready to introduce your new dispensary to the world. If you're smart, you have a catchy name, logo, and …
5 Creative Cannabis Dispensary Promotions for 4/20
By Gary Cohen on April 23, 2017
Now that the festivities are coming to a close, it’s time to look back at the creative promotions and celebrations held at cannabis dispensaries across the country. As I’d thought, there was a lot of action this week, but many dispensaries stood out among the rest and exceeded my 4/20 …
How to Stand Out at Your Dispensary on 420
By Faai Steuer on April 19, 2017
4/20 is all about breaking through the noise. Lots of people, activity, and anticipation naturally means a ton of competition to get noticed. But you don’t need to spend thousands to play in this park. Dispensary customers aren’t looking for champagne and a red carpet – all they want …
How to Improve Cannabis Product Photography at Your Dispensary
By Faai Steuer on April 14, 2017
Let’s face it – we live in a world that’s dominated by imagery, and anything less than stellar will fall by the wayside pretty quickly. Why is this important to you? Because what you put out in the world is an aesthetic representation of your brand. No matter how great your product is …