How to Build the Best Social Media Strategy for your Cannabis Retail Store
By Faai Steuer on December 3, 2020
Social media is undoubtedly the most powerful and cost-effective tool to promote your cannabis retail business, engage with your target market, and build brand awareness. In today’s era of instant communication, where people are continually connected online, social media allows you to …
4 Ways to Market Your Cannabis Dispensary Online
By Faai Steuer on September 10, 2020
Today more than ever, the business of cannabis continues to become more popular and saturated and therefore, more competitive. This is made more complex with the current state of business and the economy - social media and digital channels were once supplemental to your physical and t …
How to Market & Sell Cannabis Gift Cards
By Faai Steuer on August 28, 2020
Sometimes, the best gift is the gift of choice. After all, cannabis products can be daunting to shop for in a gift-giving context. With everyone having their own specific tastes and looking for different effects in their cannabis experience, it’s easy to get lost in an endless sea of …
7 Tips to Drive Retail Traffic to Your Cannabis Store Grand Opening
By Faai Steuer on August 19, 2020
Retailers have long known that a grand opening event can be an incredibly effective way of boosting their retail traffic.Cannabis retailers, though, face a number of challenges when it comes to organizing events like these: they can’t give away free cannabis, and in some jurisdictions …
12 Inspiring Cannabis Retail Instagram Accounts to Follow
By Faai Steuer on May 6, 2020
Instagram has exploded as an essential social media tool that can help you promote your brand and keep you connected to companies that offer the latest tech trends and industry insights your business needs to stay fresh.
Give Your Dispensary the Gift of a Cannabis Gift Card Program
By Faai Steuer on March 16, 2020
As cannabis goes über-mainstream, an increasing number of retailers are using gift card programs. And with good reason. Gift cards bring in new customers, increase average purchase values, and serve as free word-of-mouth marketing — all while generating revenue upfront, rather than on …
5 Cannabis Retail Loyalty Programs for Maximum Customer Retention
By Faai Steuer on January 30, 2020
It’s no secret that in business, it always costs less to keep an existing customer than to acquire a new one. For retailers, one of the best ways to improve customer retention and extend customer lifetime value to your company is with a loyalty program — and the same holds true for ca …
5 Marketing Tips to Make Your Cannabis Retail Store Stand Out
By Faai Steuer on October 2, 2019
With the dispensary scene growing bigger and more competitive by the day, it’s more important than ever to create a unique cannabis retail experience that inspires and delights new customers — and ultimately keeps them coming back for more. In fact, the bigger the industry grows, it’s …
How to Market a Cannabis Retail Store: The Dos and Don’ts
By Faai Steuer on June 6, 2019
With the federal legalization of adult-use cannabis in Canada and both recreational and medical cannabis reform continuing to sweep the U.S., the cannabis retail landscape is growing daily. And in order to stand apart from the competition, dispensary owners must put time, effort, and …
10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager
By Faai Steuer on May 23, 2019
As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …
5 Ways to Nail 420 and Rake in Cannabis Retail Sales in 2021
By Faai Steuer on March 29, 2019
There is no bigger holiday for cannabis consumers than April 20. And although 2020 was probably an anomaly because of the pandemic, be prepared for cannabis retail sales to soar again in 2021 as customers would probably return in hordes and cannabis dispensaries must be prepared.
Beyond Demographics: Cannabis Consumer Segmentation Best Practices and Tips
By Faai Steuer on March 26, 2019
When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and strategies employed in traditional retail.