How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint
By Faai Steuer on March 12, 2019
As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope for the best. If you want your venture to truly thrive, you’re going to have to make your store stand out.
12 California Dispensaries That Are Redefining Cannabis Retail
By Faai Steuer on March 6, 2019
Even though adult-use has only been in effect since 2018, cannabis retail in California has already started changing the game. Not only do retail owners in the Golden State have to maintain cannabis compliance in a regulatory market that is still evolving. Retailers are also using the …
5 Ways to Make Your Cannabis Retail Pop-Up Shop A Success
By Faai Steuer on February 19, 2019
Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers to reach customers and boost sales. Whether up for a weekend or a few months, the pop-up shop’s temporary nature gives retailers the opportunity to quickly sell product and …
8 Canadian Cannabis Retailers You Must Visit in Saskatchewan
By Faai Steuer on February 12, 2019
Whether you’re local to Saskatchewan or just passing through, it would be a shame to miss out on the bustling legal cannabis scene that’s growing throughout the province.
4 Ways To Market Your Dispensary in California
By Faai Steuer on January 22, 2019
Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile under legalization. The Golden State’s transition from medical to adult-use marijuana resulted in $2.5 Billion in legal sales last year, marking a reported decrease from 201 …
5 Actionable Cannabis Retail Tips to Triple Your Profit in the Holiday Season
By Faai Steuer on December 13, 2018
In 2017 cannabis sales the day before Thanksgiving increased so dramatically that Green Wednesday is now the second biggest holiday in the industry after 4/20. Not only that, but sales reportedly remain strong through Christmas into New Year’s Day, with customers typically buying more …
Cannabis Marketing and Advertising Restrictions in Canada
By Faai Steuer on December 5, 2018
Canada’s kickoff of adult-use cannabis became official this past October, now all eyes are on the nation as its newly legal industry dominates headlines around the world. For cannabis retail business owners in Canada however, trying to navigate a broader consumer market while also adh …
How to Attract Tourists to Your Canadian Retail Cannabis Store
By Faai Steuer on October 16, 2018
Tourism is on the rise in Canada. 2017 was a landmark year with nearly 21 million visitors making the trip, breaking the 2002 record of 20.1 million. And now that non-medical cannabis is legal in Canada, it’s likely many tourists will recreationally indulge during their stay. Cannabis …
How To Structure A Winning Cannabis Retail Rewards Program
By Faai Steuer on May 22, 2018
Every business success story begins with the golden buzzword: loyalty. In today’s burgeoning cannabis industry, a dispensary loyalty program is truly a key marketing ingredient to establish a thriving retail operation and ensure customer retention. That said, when it comes down to the …
Identify Your Cannabis Retail Target Audience in Washington
By Faai Steuer on February 15, 2018
When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.
Facebook and Your Cannabis Dispensary Marketing Plan
By Faai Steuer on February 13, 2018
Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …
Using Market Segmentation to Boost Your California Dispensary
By Faai Steuer on February 1, 2018
If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …