Dayna Van Buskirk
As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.
Customer Story: Minerva Canna of Oklahoma Makes Big Strides in a Busy Market
By Dayna Van Buskirk on October 31, 2019
In ancient mythology, Minerva was the Roman goddess of wisdom, medicine, commerce, the arts, and war. In modern day Oklahoma, Minerva Canna honors their inspiration’s association with medicine, offering cannabis as a natural alternative to help patients manage wellness.
Congratulations to Ontario's Cannabis Retail Lottery Winners
By Dayna Van Buskirk on August 21, 2019
The Alcohol and Gaming Commission of Ontario (AGCO) yesterday selected and today announced the winners of the second cannabis retail license lottery. These 42 retailers have been notified and will now have until August 28 to officially apply, submit fees, and demonstrate the have secu …
How to Succeed in Oklahoma's Medical Cannabis Market
By Dayna Van Buskirk on May 16, 2019
Voters in Oklahoma pushed forward a medical marijuana bill in June 2018. Thanks to business and patient-friendly Oklahoma marijuana regulations, a massive cannabis industry is building. For owners of cannabis dispensaries in Oklahoma, that means stiff competition. So how do you succee …
Infographic: 420 Sales Numbers Show Record Highs in 2019
By Dayna Van Buskirk on April 24, 2019
The past year has been huge for cannabis retail, and it’s all been leading to this day. The first 420 since Canada legalized cannabis. The first 420 in five years to fall on a weekend. We knew it would be huge, and the numbers did not disappoint. Once again, there were no major techni …
Customer Story: The Hunny Pot Cannabis Co. Sets the Bar for Cannabis Retail in Toronto
By Dayna Van Buskirk on April 18, 2019
In any industry there are hoops to jump through to get a business off the ground. In cannabis retail, it seems like those hoops are constantly moving. And lit on fire. One wrong move, you get burned; you can easily lose a retail license that took incredible luck and determination to g …
Customer Story: The Secret Strategy Behind Canada's Biggest Cannabis Retail Franchise
By Dayna Van Buskirk on April 17, 2019
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