Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

Truth Be Told: Why Cannabis Retailers Return to Cova Software

By Dayna Van Buskirk on Jul 16, 2024 9:34:09 AM

Cannabis retailers face stiff competition, and regulations aren’t getting any more relaxed. In crowded markets with strict marketing restrictions, boosting profit is challenging, so many retailers are looking for ways to cut costs and improve efficiency.

Read Story

A Guide for Next Steps for Maryland Dispensary License Winners

By Dayna Van Buskirk on Mar 22, 2024 9:55:36 AM

Maryland recently held a lottery for social equity applicants to receive one of 179 cannabis dispensary licenses. At over 1,500 eligible applicants, if you are one of the Maryland adult-use business license winners, congratulations — this is a once in a lifetime opportunity. Now the r …

Read Story

Topics: Cannabis Retail

How the Right Tech Stack Helps Lenox Hill Cannabis Co. Serve New York's Upper East Side

By Dayna Van Buskirk on Feb 22, 2024 1:17:05 PM

Location, location, location. In retail, it determines the success of a business, and in the case of Lenox Hill Cannabis Co., is what guided and helped refine both their name and New York dispensary brand.

Read Story

How to Transition from CBD Store to Recreational Cannabis Dispensary

By Dayna Van Buskirk on Dec 7, 2023 4:03:27 PM

In the ever-evolving world of cannabis retail, transitions and expansions are common as regulations change and opportunities arise. Many CBD stores are now considering a transition to full-fledged cannabis recreational dispensaries as legalization spreads across the United States. Thi …

Read Story

What is a Budtender? A Beginner's Guide to Becoming a Budtender

By Dayna Van Buskirk on Nov 10, 2023 2:05:20 PM

What is a Budtender? How to Become a Budtender?

Budtenders are retailer associates who work in licensed cannabis dispensaries. Their job is to assist customers, whether they're new to cannabis consumption or seasoned enthusiasts. In today's competitive job market, securing a job in the burgeoning cannabis industry can be quite chal …

Read Story

Why the Right Cannabis Software Must Matter to You & Your Budtenders

By Dayna Van Buskirk on Sep 13, 2023 3:39:01 PM

How advanced cannabis POS helps budtenders elevate the dispensary experience

The landscape of the licensed cannabis industry in the United States has undergone significant changes in recent years as multiple states push forward with legalization efforts. In light of these ever-evolving laws and regulations, dispensaries face the challenge of providing a seamle …

Read Story

Infographic:420 Sales Signal a Rebound with High Online Orders in 2021

By Dayna Van Buskirk on Apr 22, 2021 2:58:32 PM

Infographic: 420 sales 2021

As we return to a certain semblance of normal after over a year of pandemic restrictions, the resilient cannabis industry celebrated a successful yet restrained 420 in 2021, with almost a 10% increase in average store traffic over 4/20 in 2020. But with cannabis enthusiasts returning …

Read Story

How Cannabis Jacks Embraced a Low-Cost Operating Model to Boost the Bottom Line

By Dayna Van Buskirk on Aug 13, 2020 5:40:11 PM

The new wave of cannabis retail experiences has become synonymous with shiny white countertops, glowing white lights and regrettably, too many SKUs to count. While the intention is to show off the expansive menu and ultimate knowledge of brands, in reality this is overwhelming to a cu …

Read Story

Infographic:  420 Sales Numbers Reveal the Impact of Covid-19 on Cannabis Retail

By Dayna Van Buskirk on Apr 22, 2020 1:44:36 PM

420 Infographic 2020

This year was always going to be a 4/20 to remember. Prior to the global pandemic, that was for very different reasons. 2020 promised a whole month of 4/20, extended celebrations, and hopefully record sales. Things were looking good for cannabis retail.

Read Story

Congratulations to Missouri's Dispensary License Winners

By Dayna Van Buskirk on Jan 24, 2020 2:40:41 PM

Missouri’s DHSS has announced the winners of the state’s first 192 marijuana dispensary facility licenses. Thousands of applicants competed for these approvals. Congratulations to the winners, and to Missouri for this step toward a successful cannabis industry.

Read Story

How to Provide Click-and-Collect Cannabis Retail Services in Canada

By Dayna Van Buskirk on Jan 23, 2020 11:50:00 AM

It’s no secret that over the past decade, ecommerce has grown to become an integral part of the retail industry. Just last April, total market share of online sales in the U.S. overtook general merchandise sales for the first time ever — yet another sign that consumers increasingly en …

Read Story

Customer Story: The Green Room of California on Why They Came Back to Cova

By Dayna Van Buskirk on Nov 19, 2019 11:30:00 AM

Cova-The-Green-Room-Case-Study

For the staff at The Green Room, the summer of 2018 was a hectic time. The boutique, dual-purpose dispensary — nestled on the coast of California’s famed Mendocino County — was preparing for the launch of adult-use sales, and management knew it was time to upgrade to a cannabis-specif …

Read Story

Topics: Customer Story