Dayna Van Buskirk
As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.
Best Dispensary POS Software: Find the Right Fit
By Dayna Van Buskirk on July 14, 2026
Cannabis retailers who end up with ill-fitting point-of-sale (POS) software almost always made the same mistake: they started with a vendor list instead of their own operating requirements. They compared features on paper, picked a platform with strong brand recognition or a low month …
420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal
By Dayna Van Buskirk on April 23, 2026
420 2026 landed on a Monday – and that might make it one of the most useful data points in years.
Virginia Recreational Dispensaries: Timelines and Next Steps
By Dayna Van Buskirk on April 22, 2026
Virginia is one of the largest untapped cannabis markets in the eastern United States. With nearly 8.9 million residents, legal possession since 2021, and a pre-existing illicit market estimated at $3 billion annually, the demand is there. What has been missing is the legal retail inf …
Customer Spotlight: How 1922 Cannabis Reclaimed Lost Revenue with Cova Pay
By Dayna Van Buskirk on February 18, 2026
When 1922 Cannabis signed a lease on a retail space in Ontario, they expected challenges. What they didn’t expect was an 18-month wait to open their doors and start generating revenue.
Customer Spotlight: Breaking New Ground with Minnesota’s First City-Owned Cannabis Dispensary
By Dayna Van Buskirk on February 3, 2026
A small, unassuming suburb of Minneapolis has made U.S. cannabis history.
From Legacy to Legal: How Two Buds Became the Bronx’s First Jamaican-Owned Dispensary
By Dayna Van Buskirk on January 16, 2026
For Howell and Chris Miller, cannabis wasn’t a business plan or a brainstormed opportunity. It was simply a part of life.
Cannabis POS eCommerce Integration Guide for Dispensaries
By Dayna Van Buskirk on December 19, 2025
Key Facts/Takeaways: Integrating cannabis POS with eCommerce is a must for modern-day dispensaries looking to deliver a seamless omnichannel experience. Integration helps eliminate overselling by showing out-of-stock product, reduces compliance risk, and drives more revenue. Cova POS …
Customer Spotlight: How Sparq Brings Luxury Cannabis Retail to Life
By Dayna Van Buskirk on December 11, 2025
When Rob Brunsch and his partners founded Sparq dispensaries in 2020, they weren’t looking to simply compete in cannabis retail; they wanted to change the game. Coming from a luxury retail background, the partners envisioned a dispensary that would deliver the same caliber of customer …
Where is CBD Legal in North America in 2026?
By Dayna Van Buskirk on October 6, 2025
The Agriculture Improvement Act, better known as the Farm Bill of 2018, allotted nearly $1 trillion dollars in funding, yet it is more famous for something else – legalizing CBD at the federal level. But even then, states still had the authority to regulate or even ban its sale and us …
Customer Spotlight: How Highlife Health Is Pioneering Cannabis Retail in New York
By Dayna Van Buskirk on October 1, 2025
It all started with a broken back. Jennifer Gierum was just your typical mom, raising her sons in the New York City suburb of New Rochelle. Both boys were gifted athletes; the younger excelled in wrestling. But when an accident on the mat left him with a broken back, everything change …
Customer Spotlight: How 5buds Cannabis Builds Community & Exceptional Customer Experiences in Saskatchewan
By Dayna Van Buskirk on September 17, 2025
From the moment cannabis became legal in Canada, the founders of Saskatchewan-based 5buds Cannabis envisioned more than just a retail operation. They had a higher goal in mind: to educate patrons, offer the highest-quality products, and provide exceptional customer experiences that wo …
Cannabis Industry Milestones & Regulation Changes in 2025
By Dayna Van Buskirk on August 15, 2025
2025 has been marked by both exciting new progress and persistent challenges. From the anticipated but delayed federal rescheduling efforts in the US to sweeping regulatory updates in Canada, major changes are underway all across North America. To help you navigate these dynamic shift …
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