Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

Customer Spotlight: How Wildflower Moved from CBD to Cannabis Retail in Minnesota

By Dayna Van Buskirk on October 27, 2026

Founding a chain of dispensaries wasn’t part of Tom Schmidt’s retirement plan. But Minnesota’s CBD market was taking off, and he had time on his hands – so when a friend asked if he wanted to be part of a newly launched CBD company, Schmidt said yes.

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THCA Ban 2026: Is THCA Flower Still Legal to Sell?

By Dayna Van Buskirk on October 16, 2026

THCA flower is still considered legal hemp under federal law today, as long as its delta-9 THC concentration is 0.3 percent or less. However, on December 11, 2026, the federal THCA ban changes things. That’s when the law begins counting THCA toward total THC, and most THCA flower will …

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Are THC Drinks Legal? Federal Rules for Retailers in the US

By Dayna Van Buskirk on October 9, 2026

As of October 2026, hemp-derived THC drinks can still be sold legally under United States federal law, but two cutoff dates are coming. November 12, 2026 applies to lab-made cannabinoids such as HHC and THC-O that never occur in the cannabis plant. December 11, 2026 brings a limit of …

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The Hidden Costs of Free Cannabis POS & Marketplaces

By Dayna Van Buskirk on August 5, 2026

The pitch sounds reasonable: launch your dispensary with free software, list your menu on a cannabis marketplace, and deal with the bigger infrastructure decisions once revenue starts coming in. If you’re a new cannabis retailer watching startup costs pile up, it's an appealing pathwa …

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Best Dispensary POS Software: Find the Right Fit

By Dayna Van Buskirk on July 14, 2026

Cannabis Industry Statistics

Cannabis retailers who end up with ill-fitting point-of-sale (POS) software almost always made the same mistake: they started with a vendor list instead of their own operating requirements. They compared features on paper, picked a platform with strong brand recognition or a low month …

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420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal

By Dayna Van Buskirk on April 23, 2026

420 Cannabis Sales & Profits Infographic 2023 by Cova Software

420 2026 landed on a Monday – and that might make it one of the most useful data points in years.

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Virginia Recreational Dispensaries: July 2027 Opening

By Dayna Van Buskirk on April 22, 2026

Virginia is one of the largest untapped cannabis markets in the eastern United States. With nearly 8.9 million residents, legal possession since 2021, and a pre-existing illicit market estimated at $3 billion annually, the demand is there. What has been missing is the legal retail inf …

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Customer Spotlight: How 1922 Cannabis Reclaimed Lost Revenue with Cova Pay

By Dayna Van Buskirk on February 18, 2026

1922 Cannabis

When 1922 Cannabis signed a lease on a retail space in Ontario, they expected challenges. What they didn’t expect was an 18-month wait to open their doors and start generating revenue.

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Customer Spotlight: Breaking New Ground with Minnesota’s First City-Owned Cannabis Dispensary

By Dayna Van Buskirk on February 3, 2026

Two Buds NY Dispensary

A small, unassuming suburb of Minneapolis has made U.S. cannabis history.

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From Legacy to Legal: How Two Buds Became the Bronx’s First Jamaican-Owned Dispensary

By Dayna Van Buskirk on January 16, 2026

Two Buds NY Dispensary

For Howell and Chris Miller, cannabis wasn’t a business plan or a brainstormed opportunity. It was simply a part of life.

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Cannabis POS eCommerce Integration Guide for Dispensaries

By Dayna Van Buskirk on December 19, 2025

Key Facts/Takeaways: Integrating cannabis POS with eCommerce is a must for modern-day dispensaries looking to deliver a seamless omnichannel experience. Integration helps eliminate overselling by showing out-of-stock product, reduces compliance risk, and drives more revenue. Cova POS …

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Customer Spotlight: How Sparq Brings Luxury Cannabis Retail to Life

By Dayna Van Buskirk on December 11, 2025

When Rob Brunsch and his partners founded Sparq dispensaries in 2020, they weren’t looking to simply compete in cannabis retail; they wanted to change the game. Coming from a luxury retail background, the partners envisioned a dispensary that would deliver the same caliber of customer …

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