Dayna Van Buskirk
As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.
Where is Cannabis Legal in North America in 2026?
By Dayna Van Buskirk on Jun 6, 2025 9:47:01 AM
For the first time in over a hundred years, more Americans have access to legal, recreational cannabis than those who do not. This recent shift has been five decades in the making, starting from a pivotal change in drug policy in the 70s and culminating in the proposed rescheduling of …
Customer Spotlight: How The Happy Camper Keeps Customers Smiling in North Carolina
By Dayna Van Buskirk on May 28, 2025 5:57:30 PM
We’ve seen a lot in the cannabis retail industry over the years, but North Carolina’s The Happy Camper has to be one of the most interesting and unique operations we’ve had the pleasure of partnering with.
Cannabis Retail AI: What’s Real, What’s Next, and Why Business Intelligence Still Matters
By Dayna Van Buskirk on May 14, 2025 4:20:54 PM
From chatbots and personalized recommendations to automated inventory management, artificial intelligence (AI) is everywhere these days. In the cannabis industry, the buzz around AI is growing stronger; but what AI applications are actually available for dispensary owners right now, a …
Customer Spotlight: How Mood Cannabis Sets the Right Tone with Every Transaction
By Dayna Van Buskirk on Apr 28, 2025 5:28:18 PM
When Cory Waldron launched Mood Cannabis Co. in Nanaimo, BC, he knew that building a great cannabis retail experience hinged on more than just having the right products. With a focus on providing customers top-notch service and locally grown, small-batch BC cannabis, Mood needed a poi …
New Brunswick: A Case Study in Canada’s Thriving Cannabis Industry
By Dayna Van Buskirk on Apr 3, 2025 3:47:45 PM
New Brunswick’s cannabis market has seen a tremendous transformation since legalization in 2018. Initially structured as a fully government-run model with Cannabis New Brunswick (CNB) as the sole retailer, the province has since shifted to a hybrid system that includes private retaile …
Customer Spotlight: WestCanna’s Winding Retail Journey from Legacy to Legal
By Dayna Van Buskirk on Mar 21, 2025 5:28:57 PM
As a professional fighter, Ali Wasuk knows a thing or two about stress. The nagging aches and chronic inflammation that plague mixed martial arts fighters are what pushed Ali to try CBD a decade ago. As he recalls, the difference was night and day – and was one of the main catalysts t …
Mastering Cannabis Dispensary SEO: 28 Actionable Tips to Boost Online Visibility
By Dayna Van Buskirk on Feb 6, 2025 9:41:46 AM
Cannabis retailers are in a tricky spot. On one hand, the cannabis industry is more mainstream than ever, and the customer base continues to grow by the day. On the other hand, restrictive advertising regulations mean you can’t market your dispensary in the same ways as a regular reta …
Top Cannabis Consultants in the United States and Canada
By Dayna Van Buskirk on Jan 27, 2025 4:55:05 PM
If you’re new to the industry — or new to running a cannabis retail outfit — it can take years of careful planning and execution to build a successful cannabis business. But you can cut that time in half (or more) by seeking the help of a cannabis consultant. These industry veterans h …
Customer Spotlight: How A Little Bud Became BC’s Most Awarded Cannabis Retail Store
By Dayna Van Buskirk on Jan 21, 2025 2:03:43 PM
In 2017, Randy Tingskou was running a small medical dispensary in Abbotsford. Today, he’s the owner of A Little Bud – British Columbia’s most awarded cannabis store that’s shaking up the scene in a big way. With locations in White Rock, Whistler, and Summerland, A Little Bud is quickl …
Killing It in the Dispensary Game: Our Conversation with Monster House
By Dayna Van Buskirk on Oct 29, 2024 6:12:23 PM
One of the most unique and, to be frank, awesome dispensaries we’ve partnered with is the Monster House Dispensary. Cannabis has been in the lives of co-founders Maggie Marble and husband Marc Splawn for a long time as Marc is a disabled veteran and they rely on cannabis as medicine.
Cannabis Industry Milestones & Regulation Changes in 2024
By Dayna Van Buskirk on Sep 9, 2024 11:06:36 AM
A wave of important industry milestones and legislative changes are making 2024 one of the biggest years for the cannabis regulatory landscape. And even though we’re only three quarters through, so much has happened that we need to look back at the progress the industry has made — and …
How to Prevent Cannabis Retail Fraud & How Cova Pay Canada Helps
By Dayna Van Buskirk on Jul 18, 2024 5:04:22 PM
Every retail business is susceptible to fraud, and cannabis retail is no different. Fraud prevention gets even more challenging if you sell cannabis products online or process credit card transactions – or both.
- Cannabis Retail (300)
- Retail Operations (186)
- Customer Experience (95)
- Dispensary Technology (91)
- Compliance & Regulations (64)
- Marketing & Growth (63)
- Canada (57)
- Customer Story (50)
- Industry Data & Trends (21)
- Cannabis Payments (19)
- CBD & Hemp Retail (16)
- New York (11)
- Illinois (7)
- Minnesota (4)
- Industry Events (2)
- Virginia (2)
- Cannabis Industry (1)