Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal

By Dayna Van Buskirk on Apr 23, 2026 5:41:49 PM

420 Cannabis Sales & Profits Infographic 2023 by Cova Software

420 2026 landed on a Monday – and that might make it one of the most useful data points in years.

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Virginia Recreational Dispensaries: Timelines and Next Steps

By Dayna Van Buskirk on Apr 22, 2026 5:11:30 PM

Virginia is one of the largest untapped cannabis markets in the eastern United States. With nearly 8.9 million residents, legal possession since 2021, and a pre-existing illicit market estimated at $3 billion annually, the demand is there. What has been missing is the legal retail inf …

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Customer Spotlight: How 1922 Cannabis Reclaimed Lost Revenue with Cova Pay

By Dayna Van Buskirk on Feb 18, 2026 3:22:51 PM

1922 Cannabis

When 1922 Cannabis signed a lease on a retail space in Ontario, they expected challenges. What they didn’t expect was an 18-month wait to open their doors and start generating revenue.

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Customer Spotlight: Breaking New Ground with Minnesota’s First City-Owned Cannabis Dispensary

By Dayna Van Buskirk on Feb 3, 2026 4:55:21 PM

Two Buds NY Dispensary

A small, unassuming suburb of Minneapolis has made U.S. cannabis history.

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From Legacy to Legal: How Two Buds Became the Bronx’s First Jamaican-Owned Dispensary

By Dayna Van Buskirk on Jan 16, 2026 3:22:53 PM

Two Buds NY Dispensary

For Howell and Chris Miller, cannabis wasn’t a business plan or a brainstormed opportunity. It was simply a part of life.

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Cannabis POS eCommerce Integration Guide for Dispensaries

By Dayna Van Buskirk on Dec 19, 2025 9:00:00 AM

Key Facts/Takeaways: Integrating cannabis POS with eCommerce is a must for modern-day dispensaries looking to deliver a seamless omnichannel experience. Integration helps eliminate overselling by showing out-of-stock product, reduces compliance risk, and drives more revenue. Cova POS …

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Topics: Cannabis Retail

Customer Spotlight: How Sparq Brings Luxury Cannabis Retail to Life

By Dayna Van Buskirk on Dec 11, 2025 4:03:47 PM

When Rob Brunsch and his partners founded Sparq dispensaries in 2020, they weren’t looking to simply compete in cannabis retail; they wanted to change the game. Coming from a luxury retail background, the partners envisioned a dispensary that would deliver the same caliber of customer …

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Where is CBD Legal in North America in 2026?

By Dayna Van Buskirk on Oct 6, 2025 5:34:19 PM

Where is CBD Legal in 2025

The Agriculture Improvement Act, better known as the Farm Bill of 2018, allotted nearly $1 trillion dollars in funding, yet it is more famous for something else – legalizing CBD at the federal level. But even then, states still had the authority to regulate or even ban its sale and us …

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Topics: Cannabis Retail

Customer Spotlight: How Highlife Health Is Pioneering Cannabis Retail in New York

By Dayna Van Buskirk on Oct 1, 2025 5:13:31 PM

It all started with a broken back. Jennifer Gierum was just your typical mom, raising her sons in the New York City suburb of New Rochelle. Both boys were gifted athletes; the younger excelled in wrestling. But when an accident on the mat left him with a broken back, everything change …

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Customer Spotlight: How 5buds Cannabis Builds Community & Exceptional Customer Experiences in Saskatchewan

By Dayna Van Buskirk on Sep 17, 2025 11:52:26 AM

From the moment cannabis became legal in Canada, the founders of Saskatchewan-based 5buds Cannabis envisioned more than just a retail operation. They had a higher goal in mind: to educate patrons, offer the highest-quality products, and provide exceptional customer experiences that wo …

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Cannabis Industry Milestones & Regulation Changes in 2025

By Dayna Van Buskirk on Aug 15, 2025 5:49:31 PM

2025 has been marked by both exciting new progress and persistent challenges. From the anticipated but delayed federal rescheduling efforts in the US to sweeping regulatory updates in Canada, major changes are underway all across North America. To help you navigate these dynamic shift …

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Topics: Cannabis Retail

Where is Cannabis Legal in North America in 2026?

By Dayna Van Buskirk on Jun 6, 2025 9:47:01 AM

Where is Weed Legal in 2026

For the first time in over a hundred years, more Americans have access to legal, recreational cannabis than those who do not. This recent shift has been five decades in the making, starting from a pivotal change in drug policy in the 70s and culminating in the proposed rescheduling of …

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Topics: Cannabis Retail