Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Industry Trends 2026: What Dispensary Owners Need to Know

By Faai Steuer on Jun 29, 2026 5:54:24 PM

In 2026, the cannabis industry finds itself in an unfamiliar position. Its first-ever annual sales decline is in the rearview; federal cannabis rescheduling is underway; and a sweeping hemp-derived THC ban that is certain to shake up the market looms large. On top of that, changing ca …

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Cannabis Industry Statistics 2026: Data, Trends & Market Analysis

By Faai Steuer on Jun 18, 2026 3:25:22 PM

Cannabis Industry Statistics

The legal cannabis industry is at an inflection point. After more than a decade of near-uninterrupted growth, the latest cannabis industry statistics show a market moving into a more complex phase of regulation, price pressure, and consumer normalization. In 2025, U.S. regulated canna …

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Minnesota Dispensary KPI Dashboard: First 90 Days Metrics

By Faai Steuer on Jun 3, 2026 4:00:00 PM

Woman using interactive touchscreen kiosk

Your Minnesota dispensary KPI dashboard isn’t just a set of numbers on a screen - it’s your main resource as you take those first steps in Minnesota’s ever-changing cannabis scene. Think of it as your retail dashboard for the first 90 days: the right metrics show you where you stand, …

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Texas Multi-Location CBD Pricing Governance Essentials

By Faai Steuer on Jun 2, 2026 4:00:00 PM

CBD products assortment with hemp leaf

If you’re running multiple CBD retail stores in Texas, Texas multi-location CBD pricing governance has probably jumped to the top of your compliance watchlist. These days, it isn’t just about setting competitive prices - you’re juggling unique compliance demands, audit schedules, and …

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End-of-Day Compliance Close Checklist for Cannabis Dispensaries

By Faai Steuer on Jun 1, 2026 8:00:00 AM

Clock

When you run a cannabis dispensary, having a reliable end of day compliance close checklist is as essential as having your front doors locked at night. Compliance never really clocks out - especially as laws get tweaked and regulators eye every detail. Making your nightly close proces …

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The True Cost of Cash for Dispensaries: Revealing Every Hidden Expense

By Faai Steuer on May 30, 2026 8:30:00 AM

counting cash

If you're running a dispensary or hemp shop, you already know that the true cost of cash dispensary operations sneaks up in more places than you’d expect. Cash handling is about more than just a full register at the end of the day - it’s one of those areas where the real expenses like …

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Dispensary Reporting Cadence: What to Review Daily, Weekly & Monthly

By Faai Steuer on May 27, 2026 7:45:00 AM

Interactive touchscreen kiosk in modern workspace

Setting the right dispensary reporting cadence is key if you want your store to stay compliant, run smoothly, and grow in this ever-evolving cannabis landscape. There’s no sugarcoating it - between shifting regulations, high transaction volumes, and the day-to-day realities of cannabi …

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Dispensary Referral Program: Rewards & Attribution Success

By Faai Steuer on May 26, 2026 12:15:00 PM

referring hands

Designing a dispensary referral program that truly drives results isn’t just a nice-to-have anymore - it’s become a key part of building loyalty and acquiring new customers in the evolving cannabis retail landscape. Basic “give $X, get $X” promos just don’t cut it. Today’s successful …

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Cycle Count Accuracy KPI: Inventory Precision for Dispensaries

By Faai Steuer on May 25, 2026 5:45:00 AM

calculator calculating

When you hear the term cycle count accuracy KPI, it refers to the percentage of inventory counts that match what is actually physically on your shelves. In other words, it measures how accurately your inventory records reflect real-world stock levels over time. For cannabis and hemp r …

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Cannabis Customer Retention Strategies for Dispensaries

By Faai Steuer on May 22, 2026 3:22:41 PM

If you’re a dispensary operator in a mature cannabis market, you already know how tough customer acquisition is. Digital ad restrictions, limited broadcast options, and high CPCs on compliant platforms make every new customer expensive to earn. What's less discussed is cannabis custom …

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Minnesota Social Equity Dispensary Operations: Policies for a Stronger Application

By Faai Steuer on May 22, 2026 9:30:00 AM

Cannabis buds in black container

Curious about Minnesota social equity dispensary operations? You’re in the right place. With the industry evolving fast, understanding key policies - and the steps you need to take for a standout license application - can set your dispensary up for real, lasting success. Let’s walk th …

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Dispensary Location Landing Page SEO: The Complete Multi-Store Template

By Faai Steuer on May 19, 2026 10:30:00 AM

SEO audit concept with letter tiles

Dispensary location landing page SEO isn't just a box to tick for 2026 - it's core to reaching local customers and running regulated, reliable operations in multi-store cannabis retail. If you're managing stores in multiple cities or even provinces or states, the old "swap-the-city-na …

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