You should know by now that when compared to other retail businesses, cannabis is a unique vertical. Before […]
Anne Forkutza started her career in user experience and digital strategy at the age of 18. Over the years she has utilized her skills to help deliver award-winning campaigns for big brands such as Electronic Arts, Nike, the Canadian Tourism Commission, Loblaws, and Starbucks. She also has years of experience combining business strategy with innovative product design while in various leadership positions at iQmetrix, a leading retail solutions company.
Anne is currently the Experience Director at Cova, where she leads the creative vision and branding, all while collectively striving to elevate the dispensary experience and move the industry forward in a positive direction. She holds a Degree in Computer Sciences from Simon Fraser University and is also a regular mentor at Vancouver Film School’s Digital Design program.
As the industry continues to shed the negative stereotypes and stigmas once heavily associated with cannabis […]
Let’s face it: when it comes to retail, the greatest single factor between a positive experience and a negative […]
In today’s digital-driven marketplace, shoppers have come to expect a lot from retail brands. They want the […]
Cannabis legalization started to expand just as traditional brick-and-mortar retail was in the process of […]
Cannabis legalization is emerging at a time when consumers expect more from retail. The impact of online shopping […]
In the same way that diners seek out certain restaurants for a particular type of experience — maybe a romantic […]
You already know that as a cannabis retail owner, compliance is your number-one priority. After all, a compliance […]
For cannabis enthusiasts in legalized states, it may seem like the fight against stereotypes and stigmas is over. […]