Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Texas Hemp Ban: What Retailers Can Still Sell in 2026

By Faai Steuer on September 10, 2026

The Best CBD and Hemp POS and Payments

Current as of September 10, 2026. This is offered as general information, not legal advice; Texas hemp rules have changed at least eight times through court and agency action since September 2025, and retailers should have a Texas-licensed attorney review their specific inventory befo …

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How to Catch Dispensary Theft With POS and Video

By Faai Steuer on September 8, 2026

Your monthly count comes up short again. By the time the number lands on your desk, the shift that caused it happened weeks ago, and nobody remembers who was on register during a slow Tuesday afternoon. The trail is cold. But it wasn't always. You catch dispensary theft, especially em …

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Cannabis ERP for Multi-State Operators: Do You Need One?

By Faai Steuer on September 3, 2026

For multi-state cannabis operators, the question of whether to add a Cannabis ERP comes at a critical juncture: your point of sale handles retail cleanly, but as the business takes on cultivation, manufacturing, or wholesale licenses, it’s not clear whether that same stack can carry t …

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Are iPad POS Systems Right for Cannabis Dispensaries?

By Faai Steuer on August 31, 2026

The Best CBD and Hemp POS and Payments

Tablet brand isn't what makes a dispensary POS reliable or compliant. Ask a general retailer whether they run checkout on an iPad or an Android tablet, and many won't have a strong opinion – because for coffee shops and clothing stores, the hardware is largely interchangeable. Cannabi …

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How to Sync Cannabis Dispensary POS Sales to QuickBooks

By Faai Steuer on August 26, 2026

If you’ve been running QuickBooks alongside your dispensary’s point-of-sale (POS), this likely sounds familiar: you close the register, export the day's sales, then reconcile totals that never seem to match. Multiply that across locations and every month-end close, and the manual work …

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Should You Start a Cannabis Delivery Business in 2026?

By Faai Steuer on August 12, 2026

The Best CBD and Hemp POS and Payments

Starting a cannabis delivery service really comes down to three key considerations: whether delivery is legal where you operate, whether your service area is dense enough to make delivery profitable, and whether your margins can absorb the added licensing, vehicle, insurance, and payr …

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Looking for a Square Alternative? Why Hemp and CBD Retailers Should Start Preparing Now

By Faai Steuer on August 10, 2026

The Best CBD and Hemp POS and Payments

For years, Square was a popular POS and payment solution for hemp and CBD retailers because it was familiar and easy to set up. But on August 7, 2026, Square announced that affected accounts will be closed, giving retailers a limited window to find a new provider and prepare for the t …

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Multi-Store Cannabis Retail: 15 Metrics Every Operator Should Compare Across Locations

By Faai Steuer on July 29, 2026

Two dispensary locations generate roughly twice the data of one. Ten dispensaries generate a flood of intel most operators never fully use, because the natural instinct is to review each store in isolation: pull up Location A's numbers, check them against last month, move on to Locati …

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25 Questions Your Dispensary Analytics Dashboard Should Answer

By Faai Steuer on July 22, 2026

Here’s a quick test: open your dispensary analytics dashboard right now and find out what your revenue by location was yesterday. How long did that take? Did you need to run a report, export a file, or ask someone else to pull the numbers?

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Cannabis Industry Trends 2026: What Dispensary Owners Need to Know

By Faai Steuer on June 29, 2026

Cova Cannabis Industry Trends 2026

In 2026, the cannabis industry finds itself in an unfamiliar position. Its first-ever annual sales decline is in the rearview; federal cannabis rescheduling is underway; and a sweeping hemp-derived THC ban that is certain to shake up the market looms large. On top of that, changing ca …

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Cannabis Industry Statistics 2026: Data, Trends & Market Analysis

By Faai Steuer on June 18, 2026

Cannabis Industry Statistics

The legal cannabis industry is at an inflection point. After more than a decade of near-uninterrupted growth, the latest cannabis industry statistics show a market moving into a more complex phase of regulation, price pressure, and consumer normalization. In 2025, U.S. regulated canna …

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Minnesota Dispensary KPI Dashboard: First 90 Days Metrics

By Faai Steuer on June 3, 2026

Woman using interactive touchscreen kiosk

Your Minnesota dispensary KPI dashboard isn’t just a set of numbers on a screen - it’s your main resource as you take those first steps in Minnesota’s ever-changing cannabis scene. Think of it as your retail dashboard for the first 90 days: the right metrics show you where you stand, …

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