Gary Cohen
Gary Cohen is the CEO of Cova, the most trusted cannabis POS brand in North America. Having met with nearly 2000 dispensary operators from coast to coast, he leverages expert knowledge to offer cannabis retailers the support they need to get a license, pass inspection, launch a store, assess tech tools, and scale operations. Gary leads seminars on retail technology, compliance, business operations, and cannabis banking laws at the industry’s largest events including NCIA, CannaCon, and MJBizCon.
3 Reasons to Attend the NCIA Cannabis Caucus with Cova
By Gary Cohen on September 29, 2017
At Cova, we believe it’s paramount for new and existing cannabis entrepreneurs to connect and network with key industry leaders and peers during events in their region and across the nation. That’s why we’re the premier sponsor of the National Cannabis Industry Association’s final Can …
4 Key Metrics to Track at Your Cannabis Retail Operation
By Gary Cohen on September 27, 2017
One of the most important aspects of running a successful business is making the right strategic decisions – a cannabis dispensary is no different than any other organization in that regard. However, in order to make the right calls, you need to ensure that you are in possession of al …
Why Your Budtenders Should Become Cannabis Sommeliers
By Gary Cohen on September 11, 2017
One of the newest and most interesting trends in the world of cannabis is the rising popularity of ‘interpening’. Interpening is the method by which different strains of cannabis can be properly classified through paying attention to physical characteristics of the flower. Here is a q …
4 Reports Critical to Cannabis Retail Success
By Gary Cohen on September 1, 2017
As the cannabis industry begins its journey from black market enterprise to a (relatively) respected retail product, it will find that it is now better able to utilize some of the more impressive benefits big data has been delivering to the traditional retail sector for years. Today w …
3 Tips to Improve Your Cannabis Retail Loss Prevention
By Gary Cohen on August 25, 2017
Dealing with loss prevention has long been one of the most difficult tasks retailers of all sorts have to manage, and the emerging cannabis industry is no exception. Cannabis retail loss prevention is still largely in its infancy, though the industry is beginning to experience a perio …
3 Easy Ways to Empower Your Budtending Team
By Gary Cohen on August 23, 2017
Managing a dispensary requires that you wear a multitude of hats, and one of the more important ones is making sure your staff is up to date and educated so they can best serve your customers. Although the marijuana industry is rapidly changing, their job doesn’t have to be hard as lo …
How to Introduce Your Cannabis Dispensary to the Community
By Gary Cohen on June 30, 2017
You’ve worked tirelessly for months on applications, financing, and hiring. Navigating dispensary marketing and marijuana software were no small tasks either, and by now you could write the book on how to open a dispensary. Now it’s finally the big day to unveil your cannabis dispensa …
Key Advantages of Using a Cannabis Dispensary POS Software
By Gary Cohen on May 29, 2017
Opening a marijuana dispensary is a task to be proud of, as any business is a labor of love and takes passion and persistence. You’ve probably spent endless hours creating your marketing plan, hiring an awesome team, and even installing creative signage. But when it comes to the day-t …
California's Proposition 64: Compliance is Key!
By Gary Cohen on May 22, 2017
Proposition 64 passed in November and ever since Californians have been anticipating how it will change the cannabis ecosystem. While we are still early in implementation, and many questions remain, there’s no question there will be a BIG change for cannabis businesses: big change.
How Much Does it Cost to Open a Cannabis Dispensary?
By Gary Cohen on May 17, 2017
They say if you do what you love, you’ll never work a day in your life. And while running a dispensary is no small task, for cannabis enthusiasts, it can be a highly rewarding endeavor.
5 Creative Cannabis Dispensary Promotions for 4/20
By Gary Cohen on April 23, 2017
Now that the festivities are coming to a close, it’s time to look back at the creative promotions and celebrations held at cannabis dispensaries across the country. As I’d thought, there was a lot of action this week, but many dispensaries stood out among the rest and exceeded my 4/20 …
Traits Successful Budtenders Share
By Gary Cohen on April 3, 2017
Marijuana dispensaries offer a unique experience to consumers, and as an owner, you should cater to these intricacies when building your budtending team. A budtender’s job is demanding, and often means extended one-on-one time with a variety of customers throughout the day, so selecti …
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