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Why Your Budtenders Should Become Cannabis Sommeliers

img-7.jpgOne of the newest and most interesting trends in the world of cannabis is the rising popularity of ‘interpening’. Interpening is the method by which different strains of cannabis can be properly classified through paying attention to physical characteristics of the flower. Here is a quick two-minute video primer on the subject. These characteristics can include the structure of the buds themselves, the odor of the plant’s terpenes, the shape and color of the leaves, and more.

Today, we’re going to look at three specific reasons that you should consider training your budtenders in this new discipline, and how it can help you improve operations at your dispensary:

1. Make Proper Recommendations

Most cannabis users are well aware that different strains can potentially affect their minds and bodies in dramatically different ways. The cannabis used to treat chronic pain in end-stage cancer patients probably isn’t the same type of cannabis a weekend recreational user would care to use, and vice-versa.

If your budtenders have interpening experience, they will be intimately familiar with the differences between sativas, indicas, and hybrids, and in a far better position to not only make recommendations to your clientele, but also add expert insights to your cannabis pos system for future customer questions. If you review our article on the most common questions budtenders are asked, you will notice that almost all of them could be addressed with training in interpening.

2. Improve Quality Assurance

At this time, most cannabis dispensaries are not directly involved in growing their own product. This means that they need to purchase their flower from growers. In turn, this potentially introduces issues related to quality control.

Some growers may use harsh pesticides; others may not be diligent about treating mold outbreaks. Most cannabis is only tested by the state once after harvesting for THC levels – what if the grower is selling stock that has been sitting on their shelves for a few months post testing? What if the storage or transportation companies involved are contaminating the product somehow? Interpeners can detect these flaws in cannabis flower.

Also, budtedners trained in interpening can identify faulty flower structure (indicative of weak plant genetics), underdeveloped trichomes (THC levels will be lower than they should be), flowers which contain seeds, or plant material which has suffered from nutrient overdose or lock, among other issues.

3. Build Customer Loyalty

A final point in favor of training your budtenders in interpening is that it can have a substantial effect on building customer loyalty. Building a reputation as the local cannabis experts places you in a position to not only educate your customers but also demonstrate to them why your particular product is superior.

Think about the list of potential problems with cannabis flower we mentioned earlier. If you found out that the cannabis you had been purchasing suffered from any of those issues, how would you feel about the dispensary that sold it to you in the first place?

As dispensaries continue to grow in popularity, it is ever more important that your organization finds ways to differentiate itself from the competition. Providing your budtenders training in interpening is a fantastic way to not only do this, but also improve your product QA at the same time, and is something every dispensary owner should consider investing in. 

Looking for more tips on how to build the best team at your dispensary and increase your shop’s potential? Subscribe to our blog today.



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