5 Low-Cost Strategies to Market Your Cannabis Dispensaries
By Faai Steuer on June 9, 2017
You’ve weathered the cannabis application process, received your permits, paid the fees and can finally see the light at the end of the tunnel. Soon you’ll be open for business and ready to introduce your new dispensary to the world. If you're smart, you have a catchy name, logo, and …
Hiring Budtenders: How to Weed Out the Good From the Bad
By Faai Steuer on May 31, 2017
There’s an old saying that says, a company is only as good as its people, and that seems to ring true whether you’re serving fast food or selling cars. Established industries know that they can’t afford to have staff members that can’t perform well, so how important must it be in a bu …
Key Advantages of Using a Cannabis Dispensary POS Software
By Gary Cohen on May 29, 2017
Opening a marijuana dispensary is a task to be proud of, as any business is a labor of love and takes passion and persistence. You’ve probably spent endless hours creating your marketing plan, hiring an awesome team, and even installing creative signage. But when it comes to the day-t …
11 Budtender Interview Questions Dispensaries Should Ask
By Faai Steuer on May 26, 2017
A trustworthy and dependable set of dispensary staff is crucial for the success of any business, and the cannabis industry is no exception. While your profitability can come from other aspects of your dispensary, like a time-saving dispensary POS or an awesome marketing strategy, your …
California's Proposition 64: Compliance is Key!
By Gary Cohen on May 22, 2017
Proposition 64 passed in November and ever since Californians have been anticipating how it will change the cannabis ecosystem. While we are still early in implementation, and many questions remain, there’s no question there will be a BIG change for cannabis businesses: big change.
How Much Does it Cost to Open a Cannabis Dispensary?
By Gary Cohen on May 17, 2017
They say if you do what you love, you’ll never work a day in your life. And while running a dispensary is no small task, for cannabis enthusiasts, it can be a highly rewarding endeavor.
5 Creative Cannabis Dispensary Promotions for 4/20
By Gary Cohen on April 23, 2017
Now that the festivities are coming to a close, it’s time to look back at the creative promotions and celebrations held at cannabis dispensaries across the country. As I’d thought, there was a lot of action this week, but many dispensaries stood out among the rest and exceeded my 4/20 …
How to Stand Out at Your Dispensary on 420
By Faai Steuer on April 19, 2017
4/20 is all about breaking through the noise. Lots of people, activity, and anticipation naturally means a ton of competition to get noticed. But you don’t need to spend thousands to play in this park. Dispensary customers aren’t looking for champagne and a red carpet – all they want …
How to Improve Cannabis Product Photography at Your Dispensary
By Faai Steuer on April 14, 2017
Let’s face it – we live in a world that’s dominated by imagery, and anything less than stellar will fall by the wayside pretty quickly. Why is this important to you? Because what you put out in the world is an aesthetic representation of your brand. No matter how great your product is …
Generational Cannabis Marketing: Tips to Reach Baby Boomers
By Faai Steuer on April 11, 2017
As a dispensary owner, you cater to a variety of customers all with varying needs and reasons for using marijuana. Some may use it recreationally while others like the baby boomer generation who enjoyed that occasional pre-roll in their 20s are now turning to cannabis as a way to alle …
Traits Successful Budtenders Share
By Gary Cohen on April 3, 2017
Marijuana dispensaries offer a unique experience to consumers, and as an owner, you should cater to these intricacies when building your budtending team. A budtender’s job is demanding, and often means extended one-on-one time with a variety of customers throughout the day, so selecti …
10 Inspiring Examples of Cannabis Branding
By Faai Steuer on March 31, 2017
For any product, your branding strategy can either make or break your success on the market. Product marketing has gone beyond just effective advertising, and branding has become the method through which businesses define their credibility, quality, and reputation. Long ago, the legal …