Generational Cannabis Marketing: Tips to Reach Baby Boomers
By Faai Steuer on April 11, 2017
As a dispensary owner, you cater to a variety of customers all with varying needs and reasons for using marijuana. Some may use it recreationally while others like the baby boomer generation who enjoyed that occasional pre-roll in their 20s are now turning to cannabis as a way to alle …
10 Inspiring Examples of Cannabis Branding
By Faai Steuer on March 31, 2017
For any product, your branding strategy can either make or break your success on the market. Product marketing has gone beyond just effective advertising, and branding has become the method through which businesses define their credibility, quality, and reputation. Long ago, the legal …
Dispensary Branding: Why and How It's Crucially Important
By Faai Steuer on March 7, 2017
With the cannabis movement moving forward and the industry continuing to break sales records and tax revenues each year, more and more celebrities and companies are looking at the industry and wanting to get in.