Dispensary Marketing Manager Job Description: 5 Critical Functions
By Faai Steuer on May 30, 2019
Just like any other retail business, marketing plays a major role in the success of your cannabis dispensary. Having a well-researched marketing strategy and executing targeted advertising campaigns can help drive business to your store and boost your bottom line.
Cannabis Recall Procedures in Canada
By Faai Steuer on May 28, 2019
Even the most careful cannabis supplier can have a bad day. Perhaps a piece of equipment malfunctions or a batch is mislabeled. In these situations, what are the cannabis recall procedures in Canada for Licensed Producers and retailers?
10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager
By Faai Steuer on May 23, 2019
As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …
How to Staff a Cannabis Retail Store or Dispensary
By Faai Steuer on May 21, 2019
You should know by now that when compared to other retail businesses, cannabis is a unique vertical. Before embarking on such a nuanced business venture, it’s essential to ask yourself the right questions and understand the steps involved in opening your own dispensary.
How to Succeed in Oklahoma's Medical Cannabis Market
By Dayna Van Buskirk on May 16, 2019
Voters in Oklahoma pushed forward a medical marijuana bill in June 2018. Thanks to business and patient-friendly Oklahoma marijuana regulations, a massive cannabis industry is building. For owners of cannabis dispensaries in Oklahoma, that means stiff competition. So how do you succee …
How to Address ID Scanner Concerns with Cannabis Retail Customers
By Gary Cohen on May 14, 2019
Recently, Cova was spotlighted in a news report discussing customer concerns over having their IDs scanned in Canadian cannabis dispensaries. Canada takes consumer information privacy very seriously, and so do we — which is why we invest in premium data protection measures to safeguar …
12 Things to Know About Opening a Cannabis Retail Store in British Columbia
By Ron Segev on May 7, 2019
Cannabis is a booming global industry with a total market value of $166B in both medical and recreational markets. By January 2019, Canadian retailers were only bringing in an average of $50 million per month, citing a lack of open stores as the key reason behind slow financial growth …
5 Inventory Management Mistakes to Avoid at Your Cannabis Retail Store
By Faai Steuer on May 2, 2019
When it comes to cannabis retail, proper inventory management isn’t just a smart business practice — it’s a regulatory mandate. In our industry, failure to correctly track, monitor, and report inventory can cause significant headaches in the form of fines or even loss of licensure.
10 Need-to-Knows Before Leasing Dispensary Property
By Gary Cohen on April 30, 2019
Signing a property lease for a cannabis retail location is a major investment and business decision. Don't take it lightly! There are a few strategic choices you should carefully review and make sure you have fully considered before you commit.
Infographic: 420 Sales Numbers Show Record Highs in 2019
By Dayna Van Buskirk on April 24, 2019
The past year has been huge for cannabis retail, and it’s all been leading to this day. The first 420 since Canada legalized cannabis. The first 420 in five years to fall on a weekend. We knew it would be huge, and the numbers did not disappoint. Once again, there were no major techni …
Sticker Shock: How to Talk to Customers About Premium Cannabis Price Tags
By Faai Steuer on April 24, 2019
As the industry continues to shed the negative stereotypes and stigmas once heavily associated with cannabis consumption, dispensaries are seeing an uptick in visits from cannabis newcomers. These customers typically have plenty of questions about the various products they see on your …
Customer Story: The Hunny Pot Cannabis Co. Sets the Bar for Cannabis Retail in Toronto
By Dayna Van Buskirk on April 18, 2019
In any industry there are hoops to jump through to get a business off the ground. In cannabis retail, it seems like those hoops are constantly moving. And lit on fire. One wrong move, you get burned; you can easily lose a retail license that took incredible luck and determination to g …