Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

End-of-Day Compliance Close Checklist for Cannabis Dispensaries

By Faai Steuer on Jun 1, 2026, 8:00:03 AM

Clock

When you run a cannabis dispensary, having a reliable end of day compliance close checklist is as essential as having your front doors locked at night. Compliance never really clocks out - especially as laws get tweaked and regulators eye every detail. Making your nightly close proces …

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Dispensary Reporting Cadence: What to Review Daily, Weekly & Monthly

By Faai Steuer on May 27, 2026, 7:45:00 AM

Interactive touchscreen kiosk in modern workspace

Setting the right dispensary reporting cadence is key if you want your store to stay compliant, run smoothly, and grow in this ever-evolving cannabis landscape. There’s no sugarcoating it - between shifting regulations, high transaction volumes, and the day-to-day realities of cannabi …

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Dispensary Referral Program: Rewards & Attribution Success

By Faai Steuer on May 26, 2026, 12:15:00 PM

referring hands

Designing a dispensary referral program that truly drives results isn’t just a nice-to-have anymore - it’s become a key part of building loyalty and acquiring new customers in the evolving cannabis retail landscape. Basic “give $X, get $X” promos just don’t cut it. Today’s successful …

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Cycle Count Accuracy KPI: Inventory Precision for Dispensaries

By Faai Steuer on May 25, 2026, 5:45:00 AM

calculator calculating

When you hear the term cycle count accuracy KPI, it refers to the percentage of inventory counts that match what is actually physically on your shelves. In other words, it measures how accurately your inventory records reflect real-world stock levels over time. For cannabis and hemp r …

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Dispensary Debit Rounding Explained: How to Address Customer Questions

By Faai Steuer on May 23, 2026, 12:30:00 PM

debt calculations

Dispensary debit rounding explained right at the start – it’s a small detail that can have a big impact on your daily operations. Whether you’re based in Minnesota, New York, or anywhere else cannabis retail is allowed, you’ve probably watched a customer squint at their receipt and as …

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Minnesota Social Equity Dispensary Operations: Policies for a Stronger Application

By Faai Steuer on May 22, 2026, 9:30:00 AM

Cannabis buds in black container

Curious about Minnesota social equity dispensary operations? You’re in the right place. With the industry evolving fast, understanding key policies - and the steps you need to take for a standout license application - can set your dispensary up for real, lasting success. Let’s walk th …

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Dispensary Location Landing Page SEO: The Complete Multi-Store Template

By Faai Steuer on May 19, 2026, 10:30:01 AM

SEO audit concept with letter tiles

Dispensary location landing page SEO isn't just a box to tick for 2026 - it's core to reaching local customers and running regulated, reliable operations in multi-store cannabis retail. If you're managing stores in multiple cities or even provinces or states, the old "swap-the-city-na …

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Minnesota Dispensary Incident Reporting: Templates for Security and Compliance Events

By Faai Steuer on May 17, 2026, 12:00:00 PM

Minnesota lake

If you run a cannabis retail business in the North Star State, Minnesota dispensary incident reporting isn’t just a box to check for the Office of Cannabis Management. It’s how you keep your store’s operations strong, reliable, and prepared for whatever comes your way. With regulation …

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Age Gate UX for Cannabis: Compliance Without Friction

By Faai Steuer on May 15, 2026, 9:00:00 AM

Ux boarding

Age gate UX for cannabis and hemp retailers isn’t just a regulatory box to tick - it's the first impression you make on customers visiting your digital doorstep. As regulations keep shifting and digital commerce packs more competition, getting this piece right matters for both your co …

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Vendor Performance Scorecards: Margin, Velocity & Returns

By Faai Steuer on May 7, 2026, 3:30:00 PM

yahtze scorecard

If you’re operating in cannabis retail these days, building out a vendor performance scorecard dispensary process isn’t just smart - it’s central to staying competitive and compliant. Cannabis retailers today are up against tight margins, a shifting legal landscape, and day-to-day unp …

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