Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Dispensary Opening & Closing Checklist: Manager SOP for Every Shift

By Faai Steuer on Jun 14, 2026, 6:15:00 PM

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If you're operating a cannabis or hemp retail store, having a clear, reliable dispensary opening and closing checklist isn't just smart business - it's what keeps your operation on solid ground. The right set of SOPs gives your team clarity, supports regulatory compliance, and helps y …

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Texas Hemp THC Staff Training: What Employees Can and Can’t Say

By Faai Steuer on Jun 11, 2026, 6:30:00 AM

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If you’re managing a CBD or hemp store in Texas, Texas hemp THC staff training is now more than a box to tick–it’s your frontline defense against compliance headaches as regulations grow stricter and enforcement ramps up. Whether you’re running one shop or juggling multiple locations, …

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Budtender Product Knowledge Training Program: The Vendor-Supported Playbook

By Faai Steuer on Jun 9, 2026, 7:30:00 AM

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Having a budtender product knowledge training program isn’t a ‘nice-to-have’ in today’s cannabis and hemp retail world - it’s a business essential. Regulatory expectations keep getting stricter, customers want honest, detailed answers, and your competitors are leveling up their teams' …

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New York Dispensary Vendor Day Playbook: Promotions, Signage, Compliance

By Faai Steuer on Jun 5, 2026, 11:30:00 AM

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The New York dispensary vendor day playbook isn’t what it used to be. If you’re running a cannabis or hemp shop in New York, you’ve likely noticed that 2026 brought a wave of new rules. Those changes haven’t just redrawn the lines – they’ve also opened doors. With the state rolling ou …

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Minnesota Dispensary KPI Dashboard: First 90 Days Metrics

By Faai Steuer on Jun 3, 2026, 4:00:00 PM

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Your Minnesota dispensary KPI dashboard isn’t just a set of numbers on a screen - it’s your main resource as you take those first steps in Minnesota’s ever-changing cannabis scene. Think of it as your retail dashboard for the first 90 days: the right metrics show you where you stand, …

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Texas Multi-Location CBD Pricing Governance Essentials

By Faai Steuer on Jun 2, 2026, 4:00:00 PM

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If you’re running multiple CBD retail stores in Texas, Texas multi-location CBD pricing governance has probably jumped to the top of your compliance watchlist. These days, it isn’t just about setting competitive prices - you’re juggling unique compliance demands, audit schedules, and …

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End-of-Day Compliance Close Checklist for Cannabis Dispensaries

By Faai Steuer on Jun 1, 2026, 8:00:03 AM

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When you run a cannabis dispensary, having a reliable end of day compliance close checklist is as essential as having your front doors locked at night. Compliance never really clocks out - especially as laws get tweaked and regulators eye every detail. Making your nightly close proces …

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Minnesota Dispensary Cash Room SOP: Controls & Camera Best Practices

By Faai Steuer on May 29, 2026, 12:00:00 PM

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If you're running a licensed dispensary in Minnesota, you know that a solid Minnesota dispensary cash room SOP forms the foundation of secure, compliant retail operations. With the landscape still evolving, cash room processes that cover everything from cash handling controls to smart …

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Dispensary Reporting Cadence: What to Review Daily, Weekly & Monthly

By Faai Steuer on May 27, 2026, 7:45:00 AM

Interactive touchscreen kiosk in modern workspace

Setting the right dispensary reporting cadence is key if you want your store to stay compliant, run smoothly, and grow in this ever-evolving cannabis landscape. There’s no sugarcoating it - between shifting regulations, high transaction volumes, and the day-to-day realities of cannabi …

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Dispensary Referral Program: Rewards & Attribution Success

By Faai Steuer on May 26, 2026, 12:15:00 PM

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Designing a dispensary referral program that truly drives results isn’t just a nice-to-have anymore - it’s become a key part of building loyalty and acquiring new customers in the evolving cannabis retail landscape. Basic “give $X, get $X” promos just don’t cut it. Today’s successful …

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