Dispensary CRM: The Key to Loyalty & Growth for Cannabis Retailers
Today’s cannabis shoppers know what they want, and honestly, they won’t stick around if things feel impersonal or […]
December 10, 2025
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Today’s cannabis shoppers know what they want, and honestly, they won’t stick around if things feel impersonal or […]
Knowing your cannabis customers isn’t just a nice-to-have anymore - it’s your secret weapon. Maybe you’ve already […]
Between customers with high expecations, shifting regulations, and the ever-present squeeze on margins, simply […]
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The pace of change in the cannabis retail world can almost make your head spin. In 2025, what used to sound like […]