Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Dispensary Cash Room Design: A Security-First Layout Checklist

By Faai Steuer on May 6, 2026, 11:59:59 AM

counting cash

Dispensary cash room design isn’t just another box to check - it’s a major element influencing whether your cannabis retail operation runs smoothy, stays compliant, and shrugs off audit stress. With so much business still done in cash across cannabis stores, the details around your ca …

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Dispensary Product Substitution Policy: Reduce Refunds Now

By Faai Steuer on May 3, 2026, 6:59:59 AM

cash being handed over

If you’re managing a cannabis dispensary, shaping a dispensary product substitution policy for online orders has moved from a nice-to-have to a must-have. Here’s the reality: as a cannabis retailer, you wrestle with unique compliance rules, especially concerning returns and refunds. U …

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Mastering Cannabis Delivery Driver Logs: Routes & Compliance

By Faai Steuer on Apr 10, 2026, 12:30:00 PM

shipping delivery

Paperwork isn’t just busywork when managing a cannabis delivery service, it’s the backbone that keeps your business strong and legal. From the moment a customer places an order to the instant you knock on their door, your delivery driver log is more than a piece of paper or a digital …

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Mastering POS Void & Refund Workflow for Compliance

By Faai Steuer on Apr 8, 2026, 12:45:00 PM

Jars of cannabis buds on display

If you’ve spent any length of time running a cannabis retail shop, you know there’s zero margin for slip-ups - especially around point-of-sale voids and refunds. Between strict state rules and the ever-watchful eye of regulators (not to mention those nail-bitingly slim profit margins) …

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Dispensary Self-Service Kiosks: Revolutionizing Cannabis Retail?

By Faai Steuer on Apr 7, 2026, 4:29:59 PM

QR code scanning on tablet reception desk

When you swing open the doors to your dispensary could you imagine, before you even greet a customer, a sleek touchscreen kiosk is already helping someone browse through your menu. No crowding. No waiting. Just a new breed of digital convenience quietly gaining traction alongside your …

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Top Inventory Management Best Practices for Cannabis Dispensaries

By Faai Steuer on Apr 3, 2026, 8:15:00 AM

Metal grinder with cannabis and joint papers

If you run a cannabis dispensary, you probably know that your inventory can be your best friend or your biggest headache. You’re not just keeping shelves stocked – you’re navigating compliance puzzles, ever-fluctuating demand, and razor-thin margins unique to this industry. It’s easy …

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Metrc & Seed-to-Sale Tracking: The Dispensary Compliance Guide

By Faai Steuer on Apr 1, 2026, 10:45:00 AM

Modern luxury retail store interior design

There’s way more to it than just offering top-shelf flower and making sure your budtenders know a thing or two. The real secret? Keeping your operation squeaky clean with compliance. And at the center of it all sits Metrc seed-to-sale tracking. Whether you’re stepping into Metrc for t …

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How to Switch Dispensary POS Software With Minimal Downtime

By Faai Steuer on Mar 31, 2026, 8:14:59 AM

Modern tea shop interior with wooden shelves

Many cannabis retailers worry that swapping systems will disrupt their daily operations or leave their staff scrambling. The truth? Making a move to better, more reliable tech doesn’t have to throw your business off course. In fact, with the right plan in place (and a little guidance …

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Cannabis Retail Marketing Strategies That Actually Work

By Faai Steuer on Mar 30, 2026, 8:00:01 AM

Cannabis buds with grinder and rolling papers

Keen to make 2026 your dispensary’s breakthrough year? You’re not alone. With cannabis retail entering a bold new era of visibility, the old days of hush-hush tactics are long gone. Nowadays, the most successful dispensaries balance digital brilliance with community smarts and a big s …

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How to Open a Cannabis Dispensary in New York: 2026 Guide

By Faai Steuer on Mar 26, 2026, 3:25:31 PM

Wooden coin box with scattered coins

Dreaming of opening your own dispensary in New York? You’ve come to the right place. The Empire State’s cannabis industry is buzzing with excitement, and plenty of eager pioneers are carving their path in this new frontier. Maybe you’re wondering about license hoops, financial hurdles …

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