Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

CBD Retail Regulations in 2026: Stay Compliant & Profitable

By Faai Steuer on Feb 21, 2026, 1:15:00 PM

Adding CBD oil to smoothie drink

Running a CBD retail business in 2026 feels a bit like playing a high-stakes board game where the rules seem to change overnight. If you’re passionate about providing high-quality hemp or CBD products - whether in a boutique shop or a multi-location dispensary - you’re right in the th …

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Can Cannabis Dispensaries Use Banks? Banking Solutions Explained

By Faai Steuer on Feb 20, 2026, 3:15:00 PM

Bank

Running a cannabis dispensary isn’t just about stocking quality flower and serving your community. As you’ve probably discovered, one of the trickiest puzzles is figuring out if - and how - your shop can use a regular bank. Maybe you’re new to this space, or perhaps you’re a seasoned …

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Boost Dispensary Sales with Kiosks, Tablets, and Digital Menus

By Faai Steuer on Feb 16, 2026, 6:15:00 AM

Bitcoin ATM in a modern cafe setting

Walk into any successful store these days, and you’ll likely spot tech like self-serve kiosks, animated digital menu boards, and trusty tablets helping both staff and customers get the most out of every visit. But what can this in-store technology really do for your business and botto …

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Dispensary Social Media Rules: Market Without Getting Banned

By Faai Steuer on Feb 10, 2026, 5:14:59 PM

One dispensary nails social media and builds an engaged following, while another gets wiped out in a click. In 2026, mastering dispensary social media is about knowing the rules, tapping into creativity, and keeping your account out of the penalty box. If you want to turn your shop in …

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CBD Retail in 2026: Challenges, Trends, and Winning Strategies

By Faai Steuer on Feb 9, 2026, 10:00:00 AM

Hemp extract tincture and cream products display

Picture yourself behind the counter of your CBD store in 2026. The world outside might be shifting fast, but you’re right in the middle of it, helping folks navigate choices in a space filled with promise and uncertainty. Whether you’re a seasoned shop owner or curious about joining t …

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What Is Dispensary POS Software? A New Retailer’s Guide

By Faai Steuer on Feb 7, 2026, 9:45:00 AM

Store checkout with digital payment system

Thinking about opening your very own cannabis dispensary or CBD shop? You’re about to step into one of the most dynamic and fast-paced industries out there. Exciting, right? But if you want your shelves stocked, your customers smiling, and your business thriving (without a regulatory …

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Cannabis Retail Tech Glossary: POS vs. ERP vs. Seed-to-Sale Explained for Real Retailers

By Faai Steuer on Feb 3, 2026, 1:45:00 PM

If you're running a dispensary or hemp shop, I know you're slammed - juggling compliance, customer experience, and sometimes just keeping the lights on. That's why it's so important to cut through the tech buzzwords and really understand what these systems are all about. At Cova Softw …

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Why Are Dispensaries Cash-Only? Discover Cannabis Payment Options

By Faai Steuer on Jan 29, 2026, 6:30:00 AM

Gloved hand holding cannabis nugget

In a world filled with Venmo, tap-to-pay, and Apple Pay, why does cannabis still feel stuck in the cash era? Let’s dive into the real reasons and explore what’s changing for you and your customers.

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Cannabis Retail Glossary: Essential Terms for Dispensary Owners

By Faai Steuer on Jan 27, 2026, 9:00:00 PM

Cannabis dispensary jars on display shelf

Whether you’re launching your first dispensary or running a multi-location operation, the words and phrases you toss around day-to-day can make or break your biz. That’s why knowing the cannabis retail glossary from front to back isn’t just helpful, it’s absolutely essential for navig …

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The Future of Cannabis Retail: 5 Predictions to 2030

By Faai Steuer on Jan 22, 2026, 7:45:00 AM

Modern dispensary interior with stylish lighting

I’ve learned working with cannabis retailers that things never stay the same for long in this industry. You’ve probably noticed it too - every time you think things might settle, the market shifts or a new technology arrives on the scene. At Cova, we walk this path alongside you, so l …

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