Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Retail Tech Trends 2025: AI, Kiosks & Smart Stores

By Faai Steuer on Nov 26, 2025, 5:16:05 PM

Amsterdam cannabis store exterior in Naples Italy

The pace of change in the cannabis retail world can almost make your head spin. In 2025, what used to sound like science fiction is now just another day at your dispensary. If you’re running a shop or managing a multi-store brand, the real question is: how do you keep up and, more imp …

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Dispensary POS System Costs: Smart Budgeting Guide for 2025

By Faai Steuer on Nov 25, 2025, 2:15:00 PM

Dispensary counter with customer and staff

Thinking of opening a cannabis dispensary or giving your current tech stack a serious upgrade? Understanding dispensary POS pricing isn’t just another task on the startup checklist; it plays a huge role in long-term efficiency, compliance, and profit. If you’ve compared systems and wo …

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How to Start a Cannabis Dispensary in Minnesota: Step-by-Step Guide

By Faai Steuer on Nov 23, 2025, 11:59:59 AM

Cannabis dispensary interior with customers browsing

So you’re thinking about opening your very own cannabis dispensary in Minnesota? You’re not alone - it’s a thrilling moment for enterprising folks like you. With Minnesota giving the green light to recreational cannabis in August 2023, lots of people have their eyes on this fresh hori …

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Cova vs. Flowhub: The Ultimate Dispensary POS Comparison

By Faai Steuer on Nov 21, 2025, 7:30:00 AM

Point-of-sale system in retail store

If you've ever felt bogged down sorting through countless cannabis POS systems, you’re not alone. Choosing the right technology partner can mean more than convenient sales - it can shape your shop’s reputation, customer loyalty, and your own peace of mind. If you’re weighing Cova vs. …

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How to Prevent Theft & Shrinkage in Your Dispensary

By Faai Steuer on Nov 17, 2025, 10:30:04 AM

Cannabis products displayed on wooden shelf

Ever found yourself double-checking your inventory late at night, or waking up wondering if you did enough yesterday to protect your dispensary from loss? Retail is a wild ride - cannabis retail can be even wilder. With every gram in demand and every regulation ready to trip you up, a …

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Dispensary Loyalty Programs: Essential Do’s and Don’ts

By Faai Steuer on Nov 14, 2025, 12:15:00 PM

Store employees using tablet for inventory management

All too often, owners and teams will pour their heart, sweat, and resources into a cannabis dispensary, only to watch loyal faces drift off to the competition. It’s tough out there. But here’s the silver lining - a thoughtfully crafted dispensary loyalty program isn’t just about disco …

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Master Dispensary Inventory Audits with POS System Tips

By Faai Steuer on Nov 11, 2025, 5:30:00 PM

Man organizing products in a retail store

Running a cannabis dispensary comes with a unique set of challenges, especially when it comes to inventory. If you’ve ever stared at your storeroom shelves wondering if every single gram is accounted for, you’re definitely not alone. Trust me, mastering inventory audits might just be …

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Are Cannabis Compliance Certifications Worth It?

By Faai Steuer on Nov 8, 2025, 9:15:00 AM

Customer purchasing cannabis at dispensary counter

Thinking about investing in a cannabis compliance certification? If you're running, managing, or dreaming of launching a dispensary, you already know that compliance is more than a boring checklist - it's the backbone of a thriving business in this ever-shifting industry. With shiny n …

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Dispensary Security Best Practices: Cameras, Alarms & Systems

By Faai Steuer on Nov 6, 2025, 9:00:00 AM

Customers buying items at a cannabis shop

Running a cannabis dispensary has never been for the faint of heart, but these days, the stakes feel higher than ever. Between the maze of rules and the real threat of theft, simply locking up at night just doesn't cut it. Security is your shield, and getting it right could mean the d …

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Cashless ATMs for Dispensaries: Should You Use One?

By Faai Steuer on Nov 4, 2025, 3:00:00 PM

Contactless payment using credit card terminal

If you’ve ever managed a cannabis dispensary, you know firsthand how unpredictable payments can get. What worked yesterday might be banned tomorrow, and keeping up sometimes feels like a full-time job. You might have heard buzz about cashless ATMs as a clever workaround for accepting …

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