Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Choose the Right Cannabis POS for Your Dispensary

By Faai Steuer on Nov 3, 2025, 8:00:02 AM

Employee showing digital menu to customer

Picture this: You’re hustling to serve a line of eager customers, making sure every transaction is seamless and above board. Your day could be smooth sailing, or it could be a maze of compliance worries and clunky tech hiccups. The difference? The right cannabis POS system. As someone …

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Mastering the Dispensary Customer: From Check-In to Check-Out

By Faai Steuer on Nov 1, 2025, 3:59:59 AM

Cannabis dispensary interior with visitors inside

Picture this: Your ideal customer is looking for a dispensary, scrolling through reviews on their phone, and chances are, their decision is influenced by more than just your menu. They’re seeking an experience, not just a transaction. At Cova Software, we work alongside cannabis retai …

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Square vs Cannabis POS: Why Dispensaries Need Specialized Software

By Faai Steuer on Oct 28, 2025, 9:30:00 AM

Inventory management with tablet technology

If you’re a cannabis retailer, you’ve probably asked yourself: Can’t I just use Square for my dispensary? Or maybe you’ve heard horror stories about compliance slip-ups and wondered whether it’s really worth investing in a cannabis-specific POS. Let's break it all down together, so yo …

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2025 NY Cannabis Regulations: Key Updates for Dispensary Owners

By Faai Steuer on Oct 23, 2025, 12:00:19 PM

Stepping into the New York cannabis industry has never felt more like riding a roller coaster than it does in 2025. If you’re a dispensary owner - or even thinking about becoming one - the ways laws and regulations have shifted might seem dizzying at times. But don’t worry, you aren’t …

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