Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Scale Your Dispensary Business to Multiple Locations

By Faai Steuer on Jan 21, 2026, 3:26:31 PM

Dispenser and display at cannabis store

Building your first dispensary comes with a lot - sleepless nights, the buzz of your first customer, and that sweet moment when you feel the community comes together. Now, maybe you’re looking at that success and thinking, "What if I could do this again?" Taking your shop from a neigh …

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Social Equity in Cannabis Retail: Essential Guide for New Owners

By Faai Steuer on Jan 20, 2026, 3:14:59 PM

Woman organizing products on shelves in store

For many, the journey begins with curiosity, hope, and a little bit of nerves, especially when it comes to snagging a coveted social equity license. This isn’t just paperwork; it’s about rewriting your own story in a shifting, often tricky industry. As someone who’s seen countless ent …

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POS Tips for Cannabis Sales Compliance & Reporting

By Faai Steuer on Dec 30, 2025, 12:00:00 PM

Cannabis store employees organizing product displays

The ever-shifting world of cannabis regulations turns simple sales into a high-stakes dance with the rules. Achieving airtight compliance with sales reporting doesn’t have to feel like an uphill battle. Instead, with the right approach and smart, automated tools, you can do more than …

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Omnichannel Cannabis Retail: Online Ordering vs In-Store

By Faai Steuer on Dec 26, 2025, 10:15:00 AM

Person using tablet for inventory management

Stepping into the cannabis retail world these days feels a lot different than it did just a few years ago, doesn’t it? Technology, customer habits, and even shopping preferences are shifting fast. If you run a dispensary, you’ve probably noticed there’s no longer a simple choice betwe …

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How Dispensaries Handle Banking & Cash in 2026

By Faai Steuer on Dec 20, 2025, 10:30:00 AM

Man using tablet in a retail store

If you’re running a dispensary or about to open one, chances are you already know things work a little differently for cannabis retail – especially when it comes to banking and cash. It's not just about keeping track of the till anymore. It's about finding creative, safe ways to work …

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How the SAFE Banking Act Will Transform Dispensary Banking

By Faai Steuer on Dec 19, 2025, 9:29:59 AM

Cannabis dispensary payment with credit card

Navigating cannabis banking has never been for the faint of heart. If you’re running a dispensary, chances are you’ve felt the grind of running a business that’s legit in your state, yet can’t even open a bank account without jumping through flaming hoops. Well, there’s real hope comi …

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Memorable Dispensary Branding: Go Beyond the Logo in 2026

By Faai Steuer on Dec 12, 2025, 8:00:00 AM

Customer service interaction at retail store counter

If you’re running a dispensary in 2025, you already know that cannabis retail branding is no longer a simple logo-and-color game. Your mission is to stand out, create raving fans, and build a lasting presence in a buzzing market that keeps getting more competitive. So how do you actua …

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Dispensary CRM: The Key to Loyalty & Growth for Cannabis Retailers

By Faai Steuer on Dec 10, 2025, 9:45:00 AM

People discussing and smiling over a tablet

Today’s cannabis shoppers know what they want, and honestly, they won’t stick around if things feel impersonal or old school. Gone are the days when you could just blast out a generic sale email and call it a job well done. If you’re ready to transform your store from "just another di …

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Boosting Profit Margins: The ROI of Dispensary Software

By Faai Steuer on Dec 8, 2025, 8:15:00 AM

Man using tablet in modern shop setting

Between customers with high expecations, shifting regulations, and the ever-present squeeze on margins, simply keeping the doors open can feel like an accomplishment. Yet, there’s a game-changer within reach. Modern dispensary software isn’t just another line item - it’s a growth engi …

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Is a Dispensary Self-Service Kiosk Right for You?

By Faai Steuer on Dec 2, 2025, 11:59:59 AM

Interactive touchscreen in modern office setting

Picture walking into your dispensary and seeing people glide through checkout lines, discovering new products without feeling rushed, and your staff actually has time to educate newcomers. Sound a bit dreamy? With technology for self-service kiosks catching on in the cannabis biz, it’ …

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