Last updated, January 31, 2020.
Colorado has one of the most mature and established legal cannabis markets in the world. With the passing of Amendment 64 in 2014, Colorado became only the second state to ever establish an adult-use marijuana market — and in 2020, a handful of new laws are set to expand the industry even more.
As of January 1, 2020, the state is issuing licenses for marijuana hospitality establishments, which include dispensary tasting rooms, cannabis cafes, and designated consumption areas in hotels. Additionally, as of January 2, permits for medical marijuana delivery services are available, with retail (recreational) delivery permits slated to begin in 2021. Colorado cannabis companies are also benefiting from a new law that allows out-of-state capital investments.
In 2019, recreational sales in Colorado topped $1.4 billion — a 16% increase from 2018. Much of this growth has been attributed to new customers entering the market. Still, with more than 1,000 licensed retailers across the state, the competition in Colorado’s cannabis market is tough. In order to compete, retailers need to operate efficiently to reduce costs and differentiate their store from the rest of the pack. In addition to utilizing the right technology, dispensary owners need to provide a top-notch customer experience, sophisticated marketing and excellence in operations.
Cova is proud to provide state-of-the-art compliance solutions for cannabis businesses in Colorado so you can focus on growing your business. Our system is fully integrated with Metrc, the state’s seed-to-sale tracking system, and includes ID scanners, hardware integration with barcode scanners, purchase limit alerting, compliance labeling and tax recording.
While cannabis dispensary laws in Colorado are relatively well-established, changes still occur. We’ll keep this page updated with any new developments as they arise. This page is informational only and should not be considered legal advice.
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Both residents and non-residents can purchase retail cannabis in Colorado so long as they are at least 21 years of age and can produce proper identification.
Colorado still has a medical marijuana program that allows residents 18 years of age and older with a qualifying condition to apply for a medical marijuana card. Minors (under the age of 18) with a qualifying condition(s) can apply for a medical marijuana card with the approval of a parent or guardian (must be a Colorado resident) and a certification from two separate physicians.
Colorado residents 18 years or older, and minors with parents that are Colorado residents, may apply for a medical marijuana card. Minor patients must have two separate physician certifications to apply.
Applicants must have one of the following qualifying conditions:
HIV or AIDS
Persistent muscle spasms
People 21 years of age or older can possess up to one ounce of marijuana or six plants (with only 3 mature or flowering). This one ounce possession limit for flower translates into eight grams of cannabis concentrate and 800 mg of cannabis edibles.
The State Licensing Authority is in charge of the entire licensing process for all cannabis licenses. Once an operation is licensed and in business, the Marijuana Enforcement Division (MED) is responsible for overseeing compliance.
For a retail location, the license application cost is $4,500 plus $2,500 due to the local government (due at the time of application). Renewal of a retail dispensary license is $1,800 annually.
To apply for a medical-only dispensary, the combined application and licensing fee
All applications will include deep criminal and financial background checks. Each application must come with detailed and accurate floor plans of the potential retail operation. All owners, officers, managers and employees of a retail operation must be Colorado residents (owners must be residents for at least two years prior to application).
The State Licensing authority has 45-90 days to respond to an application after submission. Once the state licenses an entity, the licensee has one year to obtain approval and licensing from their local jurisdiction.
Because of the federal illegality of cannabis, many large banks refuse to do business with state-legal cannabis companies. The state of Colorado allows cannabis credit co-ops to exist to provide financial services to licensed cannabis companies in the state. These co-ops are only allowed to do business with licensed marijuana or industrial hemp operators. Cannabis credit co-ops are regulated by the State Commissioner of Financial Services, just like a regular credit union.
Retail dispensaries are heavily regulated. Here are the basics on dispensary requirements in Colorado.
Dispensaries in Colorado have a wide range of products they can sell, including flower, seeds, edibles, concentrates, tinctures and topicals. They cannot sell any product that contains nicotine or alcohol.
Both tourists and residents can now purchase up to 28 grams of cannabis flower (one ounce) in a single transaction. As mentioned above, new “marijuana equivalency” guidelines have been put into place listing eight grams of concentrates as equivalent to one ounce of flower and 800 mg of edibles equivalent to one ounce as well.
The “single transaction” language of the law is being updated after a major scandal that brought down one of the largest dispensary chains in Colorado. To avoid “looping” (multiple one ounce purchases by the same customer in a day), most dispensaries only sell one ounce per day, per customer cumulatively.
State law allows dispensaries to be open from 8:00 a.m. to midnight, but local jurisdictions can further limit those operating hours. For example, the city of Denver only allows dispensaries to be open until 10:00 p.m.
All retail cannabis locations must meet certain requirements regarding security and location. Generally speaking, no dispensary can exist within 1,000 feet of a school (but there are allowances for local governments to shrink that distance or allow exemptions for long-time dispensaries).
Every dispensary must also adhere to strict security and surveillance requirements. All stores must have a security alarm system and locks on all entry points and windows. These systems must be continually on and monitored. Any disturbance in the continuity must be reported to the MED. All video surveillance equipment and recordings must be kept safely stored in a limited access area (an area where only MED-badged employees can access).
There is a 10% sales tax and 15% excise tax on the sale of retail cannabis in Colorado. Plus, a 2.9% state sales tax and local government sales tax. These taxes do not apply to medical marijuana.
Yes, Colorado uses METRC for their seed-to-sale tracking system. All inventory reporting must ultimately come through this system, but third party solutions can integrate with METRC to make compliance easier.
All licensed dispensaries must have a valid METRC account and an assigned METRC administrator. This administrator will be responsible for all reporting and must attend and successfully complete METRC training. More information on METRC, including training videos, can be found here.
From the time cannabis seeds are planted at a cultivation site to when they are ultimately sold to the final customer, they must be tracked using RFID (Radio Frequency Identification). RFID tags are like barcodes generated by the METRC system that must be attached to each plant as it makes its way through processing and sale. These RFID tags will be scanned whenever a plant or product is transported, damaged, destroyed or sold.
At the close of business each day, dispensaries must submit inventory reconciliation reports to METRC that account for any products sold, destroyed or in-transit and all taxes collected.
Records and books must be kept on site for six months after recording. After six months, these records can be stored securely off-site but must be kept for three calendar years after recording. Any loss of data is considered the fault of the licensee.
These records include:
Current employee lists
Secure facility information like video surveillance, security alarms, etc.
Advertising records, including audience composition data (more on this later)
Floor plans and diagrams of licensed premises
Visitor logs that keep track of any visitors accessing limited or restricted access areas
Yes, the state can require an audit by an independent accountant if records are not made available, the MED has reason to believe records are not accurate or if the dispensary in question has a prior compliance violation. All on-site records requested must be produced during normal business hours on demand. Off site records must be produced within three days.
Yes! Cova’s cannabis dispensary POS seamlessly integrates with METRC, allowing you to provide a seamless buying experience for your customers while adhering to all state compliance laws. The Cova POS can integrate with hardware as well, like
The concept of looping gained infamy among Colorado cannabis retailers in December of 2017, when one of the largest dispensary chains in the state was shut down for engaging in this practice. Essentially, looping is an illegal practice used to get around Colorado’s transaction limits. A buyer will buy the transaction-maximum of one ounce, then loop around the block and come back in to buy another.
The easiest way to ensure you stay compliant at all times with cannabis sales limit regulations is by selection a POS system for your dispensary that automatically tracks purchases along with customer IDs. With Cova, budtenders are alerted whenever a repeat customer attempts to make a purchase, warning staff if they are about to make a sale that would put them out of compliance with sales limits -- quite literally blocking anyone from being able to loop through your dispensary.
Each item sold must be packaged in a sealed, non-transparent container at the point of sale. So while flower can be bulk stored on the shelf and individually weighed, it must ultimately be placed in a non-transparent and sealed package.
All products must include the “! THC” label in clear view. All fonts on the
All labels must include serving size and total active THC information, a complete list of non-organic pesticides, fungicides and herbicides as well as lab testing information. Edibles must also have a list of ingredients and nutritional values, plus all required state warnings.
When a dispensary sells a product, they must include the
The State Licensing Authority is responsible for monitoring and enforcing marijuana advertisement law.
No cannabis products, including those sold at medical marijuana-only dispensaries, can make any claims about curing or treating any illness or disorder. They cannot claim to be “safe” or organic. No language included can promote underage use or include visuals that would be appealing to minors (like a cartoon character).
Yes, but it is very limited. Whether it is print, television or radio, cannabis companies must be able to prove that 30% or less of the audience are minors and all content must be approved first. Marijuana advertisements in print are limited to media that is not distributed to an audience under 21 years of age or distributed in places where there are likely to be a minors.
No pop-up advertisements are allowed online for marijuana companies. And like traditional advertising sources, online marijuana advertisements must have an audience of no more than 30% minors.
No mobile advertising is allowed. The only way for a dispensary to advertise on mobile is to have their own native app that is restricted by age and location, where they can list specials and sales.
State regulations mandate that no external signage on sidewalks or public areas can be utilized to promote a retail cannabis business. That means no billboards, signage in parks, magnetic signage or wraps on vehicles, handbills handed out or left or cars and no handheld signs. A dispensary is allowed to have signage on their own building, but it cannot be attractive to minors (i.e. no cartoon characters or public figures).
Each city can set their own rules and regulations on external signage for cannabis dispensaries.
The state has loosened up restrictions on cannabis businesses and sponsored events. Cannabis companies are now able to sponsor events (like a charity golf tournament or sporting event). But that sponsorship cannot be advertised to underage people.
There is absolutely no allowance for Colorado cannabis companies to advertise out of state. That even includes cannabis-adjacent services like marijuana-friendly lodgings or tours.
Cova POS software provides complete seed-to-sale tracking functionality and has a number of built-in features designed to help you automatically comply with the legal regulations in your state/province. For example, the Cova POS system automatically monitors:
To ensure that you always maintain an expedient transaction pace and keep lines moving, Cova comes with a built-in offline sales processing mode that enables continuous access to critical functions even when your Wi-Fi or internet connection is unavailable. Once connectivity is restored, all transactions performed in offline mode are synchronized with the state’s reporting system, data is backed up, and reports and inventory records are adjusted accordingly.
By choosing a POS system with built-in tax reporting functionality, you’ll always know exactly how much tax you need to pay.
There are several reasons why a cannabis-specific POS is ideal for your operation—but the most important one is compliance management. Because traditional retail operations and pharmacies don’t have the same government-mandated compliance requirements, their POS systems aren’t built to manage the complexities involved with track and trace reporting and the other aspects of state compliance.
With the industry still in its infancy, regulations are bound to change. At Cova, our team keeps up with industry-wide and state-specific changes so that our developers can quickly made necessary software updates—and so you never have to worry about remaining compliant with the latest regulations.
Absolutely! Cova software is built on technology that has the ability to dynamically scale with your needs. Microsoft’s Cloud Computing Platform, Azure, automatically detects instances of heavy traffic (such as sales on 4/20) and assigns further servers and computing power as necessary to compensate—allowing you to process sales without interruption, even during the busiest retail periods.
Although technically you are not mandated to comply with the new law and regulations until July, it’s a good idea to implement a compliant POS now so you don’t have to switch later.
With Cova, you can easily stay compliant with California’s inventory reconciliation requirement by printing the Inventory-on-hand report and checking it against your physical inventory. You can make any necessary adjustments directly into the POS, which will then sync the data across your network.
Cannabis Business Lawyer & Founding Partner, Segev LLP
Ron Segev is the founding partner of Segev LLP. A practical-minded business lawyer with expertise in the cannabis industry, he represents cultivators, dispensaries, CBD extractors, oil extractors, food processors, media and marketing companies, consultancies, and other businesses in the legal cannabis market.