Faai directs Cova's marketing strategy and oversees its execution, including website, content, social media and PR.
An entrepreneur at heart, Faai was a top-ranked UBC grad student whose business savvy and innovative approach garnered her three marketing awards and a scholarship during her MBA – enough to make the entire course a free ride.
Before joining Cova, Faai directed go-to-market strategy for iQmetrix’s enterprise clients. She brought with her more than fifteen years of marketing experience, combining new and traditional media strategies across a range of industries locally and internationally. At Unilever, she launched communication campaigns that changed the fate of an underdog brand to become a second largest brand in the market. At Mars Inc, she introduced Pedigree Denta Stix to Asia-Pacific market for the first time, making dogs in Asia happy.
Faai enjoys traveling, singing, reading, hiking and eating ice cream.